10 - 11 - 12 June 2025

Doing Business in Agritech - where Canada and the Netherlands meet

The Embassy of Canada in The Hague, in close cooperation with Wageningen University & Research (WUR), and the British Columbia, Québec and New Brunswick governments, warmly invites you to an ‘in-person’ event entitled: Doing Business in Agritech – where Canada and the Netherlands meet.

GreenTech Business Seminar 2023

This early morning event will take place in the RAI Exhibition Centre (Amtrium 2) in Amsterdam on Wednesday June 14th next from 08:15 - 09:45 AM.

The collaboration between the Netherlands and Canada in the agritech sector continues to grow. This seminar will facilitate further matchmaking between companies from British Columbia, Québec, New Brunswick and the Netherlands that wish to expand their business to both North America and Europe. Please join us for detailed sector information and first-hand experience of companies currently active in both countries.

The program will include presentations on the latest on the Canadian and Dutch agrotechnology sector, investment opportunities, government programmes supporting the sector, new partnerships between for example Wageningen University & Research (WUR) and Simon Fraser University/BCCAI, and key events to participate in. 

The representatives from Québec, New Brunswick and British Columbia will highlight potential markets, financial incentives and business support. WUR will share their experiences with its recent mission to British Columbia and collaborations with Canadian institutions and companies. Several Dutch and Canadian companies will share their own experiences of doing business in both countries. Participants can network and raise their questions during the session and the networking breakfast, following the seminar. 

Participation is free of charge, but registration is obligatory. Register before June 10th next by sending an email to 


08:15 - 08:20 hrs Welcome - Province of British Columbia
Mr. Paul Kleijne, Trade & Investment Representative Europe
08:20 – 08:30 hrs Introduction - Dutch Ministry of Agriculture, Nature and Food Quality 
Mr. Ralf van de Beek, Director for International Agribusiness and Food Security
08:30 – 08:40 hrs Impressions WUR-mission to BC - Wageningen University & Research
Mr. Paul Ramos, International Liaison Officer USA & Canada, Dr. Monique van Wordragen, Director BU Greenhouse Horticulture & Flower Bulbs
08:40 – 08:50 hrs Doing Business in Canada- Aris Vision System
Mr. Sven Rusch, Commercial Manager
08.50 – 09:00 hrs Doing Business in Europe: AI-use in Agritech - Ecoation Innovative Solutions
Mr. Saber Miresmailli, Founder & CEO
09:00 – 09:10 hrs Where business in Québec and the Netherlands meet - Sollum Technologies
Mrs. Jenny Zammit, Vice President, Marketing & Business Operations
09:10 – 09:20 hrs The Dutch Agritech Landscape - AVAG
Mrs. Annie van de Riet, President Dutch Greenhouse Technology Assocations AVAG
09:20 – 09:45 hrs Elevator ptiches - Canadian companies and provinces
09:45 hrs Networking breakfast