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René Beerkens is a seasoned horticultural expert with over two decades of experience at Hoogendoorn Growth Management, a global leader in sustainable automation solutions for greenhouse horticulture. As a Data-Driven Growing Consultant, he supports growers worldwide by explaining  and implementing the principles of Plant Empowerment—a holistic approach to optimizing plant growth through data, climate control, and collaboration.
With a strong focus on innovation, Beerkens has witnessed and contributed to the rapid evolution of horticultural technology, from advanced climate computers to precision sensors. 
Beerkens was also a key member of Team AuTomatoes, the winning team of the prestigious Autonomous Greenhouse Challenge organized by Wageningen University. He helped to design the algorithms that led the team to victory by optimizing crop yield, quality and Nett-profit using data-driven algorithms
 His collaborative 'down to earth' -mindset and dedication to continuous learning have made him a respected figure in the international horticultural community.

Senior Data Driven Growing Specialist

Passionate in nature and agriculture. MSc in greenhouse horticulture at Wageningen University. Expert in CEA, soilless systems, hydroponic, plant nutrition, fertigation, and closed irrigation systems.   Currently a researcher in plant nutrition at Wageningen UR Greenhouse Horticulture. Developing technology for the horticultural sector and furthering the knowledge of greenhouse crop nutrition.

Researcher

Sonny has been consulting growers for years on cannabis cultivation in countries where medicinal cannabis is legalized. His cultivation experience and expertise is strengthened as result of his involvement in trials at Wageningen University.
Not surprisingly, Sonny holds a master’s degree in plant science from Wageningen University with greenhouse horticulture as his specialization. He understands the importance of working together with the pharmaceutical, horticultural & hobby industry in the cannabis sector. Through his experience in his extensive network he learnt that cultivation expertise is a crucial factor to make growing facilities a success.

Managing Partner

Hi, I'm Kim! Welcome to GreenTech.

Exhibition Manager Domain Horticulture

Born and raised near the city of Mechelen, in Belgium’s main greenhouse vegetable‑growing area. As the son of a tomato and lettuce grower he literally grew up between the plants in a greenhouse. That’s where his passion for plants and greenhouse growing originates.
 
Specialized in hydroponic growing of leafy vegetables and herbs in open field, greenhouses or closed environments, and plant propagation. Currently consulting and supporting projects all over the world in different climate zones (like Japan, Belgium, the Netherlands, Germany and North America).

Sjaak is a driven and forward-thinking innovator with a deep passion for technology and sustainability. With years of executive experience at leading suppliers in horticultural automation and robotics, he plays an active role in the digital transformation of the industry. Sjaak has a unique talent for translating strategy into tangible results. His mission: to successfully leverage technology as a catalyst for a more sustainable world.
As founder of DigiVation, Sjaak firmly believes in the power of simplicity: complex knowledge, simply understood. On stage, he shares not only his expertise but also his personal journey and vision for the digital future of horticulture. With a sharp eye for scalability and human-centered solutions, he demonstrates how AI and XR technologies can drive the success of innovation in horticulture – accessible, applicable, and truly inspiring.

Founder, owner

Soil scientist and grower turned technology developer with a passion for agriculture, food, and food production.
Experience working across controlled environment agriculture firstly as a user of innovation and technology and now a leader in digitising and innovating in agriculture.
Takes great enjoyment working across multi-disciplinary teams amongst software, hardware bringing what the user needs to the forefront

Simone is the chairman of the Union of coffeeshop retailers in the Netherlands, kandidate for the European Parlement and working at the national and international level to advance regulation of cannabis and to professionalize the emerging industry. She is ons of the key figures who advocates on the legalization on a European level.

Voorzitter

Director of Business Development & Sustainability

Gonçalo is a Robotics Engineer who started his journey as a researcher at the Institute of Systems and Robotics at the University of Coimbra, Portugal. Afterwards he became the CTO, and later CEO of CoolFarm, a cloud-based, AI software company that developed control systems for indoor farming. He is currently the CEO of Periplo Innovation and Head of Software and Robotics at PlanetFarms.

Head of Software and Robotics

Co-founder and CEO of UK and US based crop genetics platform, Phytoform. A passionate crop geneticist with an unshakeabe belief that improving the genetics of the crops we eat and use can make a more sustainable food system.

Ruud Schulte, as the Manager of Innovation, Sales & Technology for the Filtration Division at Van der Ende Group, brings extensive expertise to his role. He leads the development and implementation of innovative filtration solutions while driving sales growth and technological advancements. Ruud's leadership ensures the division remains at the forefront of industry innovation and market competitiveness.

Manager Innovation, Sales & Technology

For the past 20 years Jorik Bremer MSc, has been on the forefront of industry disruptions and operated in the centre of new technological advances. Having worked at large companies (e.g Microsoft) and founding several technology startups his focus has been on the agricultural industry for many years. Backed by Google R&D Jorik launched the world's first purpose-built industry cloud for agriculture in the EMEA region for India based Cropin. As a director he currently oversees international growth at Hudson River Biotechnology, a CRISPR gene editing company based out of Wageningen the Netherlands.

Director Sales

Export Manager

Ramin Ebrahimnejad is a Business Development Manager at the James Hutton Institute (JHI), a leading centre for agricultural, environmental, and food systems research in the UK. He plays a key role in connecting science with industry, enabling the delivery of impactful research and scientific services that support innovation across the agri-food sector.
Ramin leads commercial engagement for the Advanced Plant Growth Centre (APGC) and the National Alternative Protein Innovation Centre (NAPIC)—two major initiatives based at JHI. The APGC is a cutting-edge facility driving innovation in controlled environment agriculture (CEA), crop phenotyping, and vertical farming, supporting the development of resilient and sustainable food production systems. NAPIC acts as a national hub for the alternative protein sector, fostering collaboration between academia, startups, and global food companies to accelerate the transition toward sustainable proteins.
With a background in data science and sustainable agriculture, Ramin is focused on advancing partnerships that combine research excellence with real-world application—delivering solutions that improve productivity, climate resilience, and nutritional outcomes in modern food systems.

Ernst van Bruggen is CPO and Co-Founder of Source.ag, where he leads product development and innovation. He focuses on building intuitive AI tools that help growers make smarter decisions every day, bridging the gap between plant science, data, and practical greenhouse operations.

CPO and Co-Founder

With a solid 28-year track record in the financial sector as a bank branch director, I have developed strong strategic capabilities in planning, investment analysis, human resources management, and customer loyalty. Now, as Manager of the INNOVACAL Cluster, I apply this experience to drive innovation and boost competitiveness in the Andalusian agri-food industry, fostering collaboration among companies and promoting sustainable, technology-driven solutions.
I hold a degree in Business Administration and Management from the University of Jaén, complemented by additional training in finance, taxation, and regulatory compliance. Recently, I earned SAP Financials certification, further strengthening my ability to optimize financial management and support strategic decision-making in digital environments. I also stay up to date through an Advanced Vocational Program in Web Application Development, expanding my competencies in digital transformation and process automation.
Passionate about continuous learning and the transformation of key sectors, I combine financial insight with technological innovation to create meaningful impact on business growth. With a practical and solution-oriented approach, I enjoy connecting talent, resources, and opportunities to add value to both the agri-food sector and the broader economy.

Cluster Manager

Country Director Morocco

Lambert van Horen is working as a RaboResearch senior specialist in Utrecht. His focus is on greenhouse horticulture, floriculture, and mushroom culture. Lambert has been with Rabobank since 2000, started in the role of sector manager for horticulture. After that, he worked as a relationshipmanager. Before joining Rabobank, he worked with Wageningen Economic Research and the Dutch Ministry of Agriculture. Lambert holds a master’s degree in horticulture from Wageningen University.

Senior specialist Fresh Produce

A forward-looking, experienced leader with expertise in executing strategies to drive partnerships and innovation. Collaborates with industry, government, and academic partners to translate opportunities into high-value partnerships that drive social and economic impact.

Director, B.C. Centre for Agritech Innovation

Marcus Comaschi is the founder and CEO of GyroPlant, a UK-based company advancing next-generation plant cultivation in Controlled Environment Agriculture (CEA), smart at-home hydroponics, and space-based plant research by eliminating traditional single-use substrates. Under Marcus’s leadership, GyroPlant develops clean, reusable, and waste-free substrate technology that enables resilient, future-ready food production systems. Over the past three years, GyroPlant’s novel silicone rubber seed cups have been integrated into more than 125 international R&D projects, supporting a wide range of crops-from peas and strawberries to eucalyptus saplings. Trusted by hydroponic growers and research institutions worldwide, Marcus has also forged collaborations with leading companies such as Dole UK to accelerate sustainable, substrate-free cultivation in both hybrid and indoor plant cultivation systems.

Founder and CEO

With my team Synergrown, we recently won the second prize in the ReThink Food Student Challenge. I myself am a student in Biosystems Engineering at WUR, with a background in Mechatronics Engineering. I'm passionate about indoor and outdoor farming, computer vision, and data-driven modelling. I'm currently working on my master's thesis on GAM and root detection with computer vision.

MSc student

Joost holds a Master's degree in Biosystems Engineering from Wageningen University. With a strong technical background, he specializes in developing strawberry cultivation planning and management software at Delphy. Joost leverages his expertise to create data-driven solutions that enable growers to improve their cultivation practices.

Cultivation Engineer Soft Fruit

Business Manager

The team Rootzone Dynamics from Wageningen University & Research BU Greenhouse Horticulture focuses on investigating processes around the plant roots and in the irrigation system. Research topics: alternative growing media, microbiology, belowground phytopathology, water quality, fertigation and virology. My personal focus has been on the application of water technology to achieve a zero-emission cultivation system with optimal recirculation water quality: prevent distribution of diseases via water, removal of plant protection products from discharge water, optimization of filtration and selective ion removal. Focus is on finding technologies that have specific effects on water quality, without inhibiting plant productivity, for example for prevention of biofilm formation in irrigation lines. The role of water composition and treatment on the rootzone microbiology is another topic that still requires a lot of attention.

Team lead Rootzone Dynamics

Ronald Hoek is CEO and co-founder of Blue Radix, a pioneering company revolutionizing horticulture through AI-driven solutions. With a profound commitment to sustainable greenhouse production, Ronald spearheads innovations that optimize crop yields while minimizing resource usage. With the Blue Radix team he unlocks the value of Autonomous Growing for greenhouse companies worldwide.

Rien Kamman is CEO and Co-Founder of Source.ag, leading the company’s global mission to empower fruit and vegetable growers with AI. Since 2020, he has driven Source.ag’s expansion and vision to make high-tech, efficient greenhouse farming accessible and scalable worldwide.

CEO & Co-founder

Jef is an independent consultant for legal cannabis growers. As six-sigma greenbelt he improves and shapes business processes. For the scale-up that legal growers are he helps selecting and implementing the most fitting solutions for Seed-to-sale, post-harvest and Track and Trace. He writes regularly for <a href="https://cannabisindustrie.nl/author/jefmartens" target="_blank">cannabisindustrie.nl</a> about the Dutch Experiment impact, medicinal cannabis and Germany.

Analyst

Shaun is the founder and CEO of COSMOS Ag, a global agtech company that provids various inteligence and IoT solutions.
Before founding COSMOS off from Bayer, Shaun served as Venture Founder and Head of China at Bayer’s Digital Incubator, a corporate venture studio that he also co-initiated. With over 15 years of academic and professional experience spanning Asia, the U.S., and Europe, Shaun has built a diverse career at the intersection of technology, business, and investment. His past roles include strategy consulting at Ernst & Young, venture capital investment at Samsung Next, and business development with AI startups in Silicon Valley.
A telecom engineer by training, Shaun also holds an MBA from the Haas School of Business at UC Berkeley.

Founder & CEO

Willy Contreras-Avilés is a PhD candidate at Wageningen University in the Horticulture and Product Physiology Group whose main research interest in focused in understanding the role of light in the regulation of plant specialized metabolites in medicinal cannabis. He did his bachelor's degree in Biotechnology and Organic Chemistry of Natural Products at Universidad Santo Tomás in Santiago, Chile. Later, he completed a double Master degree in Business and Science where he specialized in Cosmetic Science, at Rutgers University in New Jersey, USA. Most recently, he decided to diversify his career by doing a third Master in Plant Sciences at Wageningen University in the Netherlands, consequently leading to his current doctoral position where he is aiming to understand the effect of ultraviolet radiation on the physiology and specialized metabolism in medicinal cannabis.

PhD Candidate

Yvonne Geurten is Commercial Director at Harvest House, a Dutch cooperative of innovative, sustainable tomato, pepper, and cucumber growers. With deep expertise in strategy and go-to-market execution, she drives commercial alignment between growers and retailers, championing innovation and sustainable growth throughout the fresh produce supply chain.

Commercial Director

Martin is responsible for Certhon’s growth chamber projects. With a background in Optical engineering and climate control systems, Martin is specialized in (LED) lighting systems and growth chamber design. Certhon has an extensive experience in turn-key realization of growth chambers for the commercial production of vegetables and flowers as well as specialized chambers for plant research. For example, insights into photosynthesis and transpiration to achieve higher production and quality and improve recourse use efficiency.

Consulting Engineer Indoor Farming Systems

Research-driven art and design collective working in the realm of social dreaming and world-making. Our projects engage with the nonhuman: animals, objects, ecology, technology, and the spectres between and beyond categories.
We see nonsense as an antidote to “common sense” – embracing paradoxical stories to explore the ethical and metaphysical layers of our relationship with the (nonhuman) world. We create contradictory scenarios & propositions in which we appropriate ideas from fields such as science, computing, law and mythology. Our projects take various forms - interactive installations, workshops, short films, public sculptures, campaigns, chatbots and books. 
We enjoy curiosity, cherish compassion, and recognize that separating the human from the nonhuman is nonsense.

Artist

Manager Delphy Digital

Director of Business Development at Skytree, who develops and deploys smart technology that captures atmospheric carbon dioxide, enabling its use or storage to combat climate change and aid society and businesses around the world.

Business Development Director

Starting at Logiqs in 1989 in the field of software and controls I moved to designing growing systems in 2009. Combining innovative logistic, climate and irrigation systems to best grow plants is my passion. In the past years this led to various innovations, such as Bench precise irrigation, climate and light, 2D shuttles that drive through the greenhouse , or vertical farm, to take care of logistics. Lately most focus goes to creating a very homogeneous climate near the leaves of the plants. This allows for higher humidity that can speed up growth a lot and at the same time reduce the energy use.

Colinda de Beer is on a mission to connect tech with greenhouse horticulture. With a background as a horticultural researcher, software developer and R&D manager she is a tech translator and intrapreneur with over 35 years of experience. She regularly writes columns about subjects like innovation, robotics and AI. In her current role as a senior business developer for InnovationQuarter, she likes to combine a strategic and hands-on approach. This shows in her coaching and connecting students, startups, scaleups and companies from outside the horticultural and her role as initiator of RoboCrops and co-author of the digitalization vision for greenhouse horticulture.

Senior Business developer Horticulture

Wendy Walrabenstein is an economist, registered dietitian, and health researcher. After 15 years in the international financial sector as a banker, she made a bold career switch by starting from scratch with a degree in Nutrition and Dietetics. She went on to earn her PhD with groundbreaking research on the impact of a lifestyle program, focusing on plant-based nutrition, physical activity, relaxation, and sleep, on chronic diseases. She co-founded Plants for Health, where she currently serves as CEO. This organization offers science-based lifestyle programs for individuals with or without chronic conditions, as well as for organizations seeking to boost employee well-being. Wendy is also co-founder of the Physicians Association for Nutrition Netherlands and vice-chair of Physicians Association for Nutrition International.

Grower Success Manager and Business Developer at Growficient, helping licensed cannabis cultivators worldwide enhance their irrigation strategies with wireless substrate sensors, an innovative online platform and tailored consultancy. - By optimizing irrigation and fostering a deeper understanding of holistic growing practices, I empower growers to achieve better yields, improved product quality, cost-efficiency, and sustainable water use.  - I drive business development efforts, focusing on expanding Growficient' presence in the US and EU cannabis markets. - My passion lies in leveraging technological innovation and product integration to elevate the cannabis industry, and advocate for the recognition this incredible plant deserves.

Grower Success Manager / BD

Adam Greenberg is the CEO and Founder of IUNU, a company that provides AI and machine vision systems to drive efficiencies and profits for greenhouse growers. 
IUNU & Mr. Greenberg has been recognized with a Medal of Excellence from Greenhouse Grower, best new indoor growing technology from United Fresh Produce Association, and was recently named to GPN's 40 Under 40 Class of 2020. Adam has also been a speaker & panelist at universities, associations, conferences, and recently sponsored an AI symposium for Congressional staffers on US Capitol Hill.
He founded IUNU in 2013 to revolutionize the greenhouse industry by using machine vision technology. His passion for agriculture came from his father who is a botanist and entrepreneur. Mr. Greenberg earned his degrees in Finance and Entrepreneurship from the University of Washington and is former Amazon.com. He is a fifth-generation native of San Francisco and travels 150+ days a year between the Netherlands, Canada, and the US, where he enjoys staying active and the outdoors.
In Mr. Greenberg’s own words, “The credit for our success goes to the team at IUNU. Look at the change we’re making and look how far we’ve already come. At the end of the day, our goal is to add value to our customers.”

I work for Boerenbond, the biggest farmers association in Belgium. My function is research coördinator and teamcoach of Team Climate and Technology. My team consists of 15 employees who support farmers in making their agricultural and horticultural businesses more sustainable. We work on themes such as soil, circular economy, digital innovation, emissions, energy, innovation processes, climate, alternative crops and water. We achieve this by stimulating innovation in agriculture and horticulture; we represent the interests of agriculture and horticulture; we support our members through training and networking activities; we take action to improve social acceptance for the agricultural sector and we provide high-quality advice​ to members.

Research Coördinator and teamcoach of team climate & technology

Alana is an experienced researcher and practitioner in indoor urban agriculture, with a specialist focus on Technologically Controlled Environment Agriculture (TCEA). With a background spanning academia, applied research, and public engagement, she brings a multidisciplinary approach to food system innovation that bridges science, sustainability, and social impact. Her current work centres on developing equitable and low-emission food production systems through vertical farming and other TCEA technologies, exploring their role in reshaping urban food environments and improving access to nutritious produce.
Alana has played a leading role in designing and running experimental growing systems, including nutrient optimisation trials and circular economy models within indoor farms. Her academic expertise includes greenhouse gas emissions mapping, socio-technical systems analysis, and community-led research. She has contributed to UKRI-funded projects, collaborated internationally, and delivered public engagement programmes that connect science to local communities, schools, and policy stakeholders.
Alana combines strong skills with a deep understanding of the environmental and social innovation dimensions of urban agriculture. She is passionate about using innovation to build healthier, more resilient food systems and continues to contribute to academic publications, stakeholder workshops, and translational research that informs policy and practice.

Director

Owner

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<div>My name is Frans Goud. Grower at BASF / Nunhems. I have been working in horticulture since I was 16. Started working and learning at a cucumber nursery. Here I grew into a manager. After more than 20 years, I started working as an assistant cultivation manager at a tomato nursery. And for the last 8 years I have been working at BASF/Nunhems as (senior technician) cultivation manager tomato / cucumber. For the past 6 years, we at Nunhems have been closely involved in data-driven growing and we have been using the new Intelligent Algorithms in the IIVO climate computer.</div>
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Senior Technician

I am George (Qingzhuo) Qi, an incoming PhD candidate at Wageningen University & Research, working with Demeter42. My goal is to bridge the gap between greenhouse modeling in research and the practical challenges of greenhouse cultivation. I leverage the power of AI and digital twins to provide growers with optimized decision-making in greenhouse crop management.

AI Specialist

Management Studies degree educated at Birmingham University with nearly 40 years of international commercial experience.  Focussed on the water sector for the last 25 years working globally promoting environmentally sustainable, efficient and effective water resource management with particular emphasis on water collection and storage.

Global Sales Manager

Founder/CEO of Gardin

As a cannabis cultivation consultant, Kjell is involved in multiple growing and research projects. Kjell oversees the daily operations at the “Cultivation for Compounds” consortium on behalf of Cultivators. Kjell is also one of the main teachers of the “Operational Excellence Training” project, hosting both lectures and practical sessions on the cultivation of medical cannabis. He can also be found advising growers around Europe.
Kjell holds a MSc in Plant sciences with a specialization in Greenhouse Horticulture from Wageningen University. Kjell’s research focused on the effects of light intensity and spectrum on the growth and development of medical cannabis.

Cultivation consultant - Project Manager

Researcher in Circular Greenhouse Horticulture

Rio Pals coordinates WUR Student Challenges at Wageningen University & Research, creating international, interdisciplinary competitions that encourage students to work on real-world sustainability issues through collaboration and innovation.

Manager WUR Student Challenges

Alberto López is a Systems Engineer at Agritecture Consulting, where he advises on optimizing operations and energy performance for Controlled Environment Agriculture (CEA) facilities. With an MSc in Biosystems Engineering from Wageningen University and previous experience managing operations at GROWx’s vertical farm in Amsterdam, Alberto has extensive hands-on expertise in greenhouse and vertical farm design, climate control, and energy efficiency.
Throughout his career, Alberto has worked on cutting-edge projects including climate adaptation studies in Costa Rica, vertical farming system analyses with the German Aerospace Center (DLR), and plant selection methodologies for space missions. His deep technical knowledge, combined with practical industry experience, equips him to help growers innovate and improve sustainability and profitability in CEA ventures.

Systems Engineer

Rick Glumac was first elected as the MLA for Port Moody-Coquitlam (now Port Moody-Burquitlam), British Columbia, Canada in 2017.
Rick was appointed Minister of State for Trade in November 2024. He also serves as B.C.’s representative to the Pacific NorthWest Economic Region where he recently completed his term as President. Rick has previously served as the Parliamentary Secretary for Technology as well as the Premier’s Liaison to Washington State. As an MLA he has served on special committees on Reforming the Police Act, Reviewing Private Members Business, and has chaired the committee to review the Freedom of Information and Protection of Privacy Act.
From 2011 to 2017, Rick served as a city councillor for the city of Port Moody where he led efforts to improve funding for Eagle Ridge hospital, expand childcare and preschool space, improve environmental practices and increase park space in the community.
Rick served as Vice President of the Lower Mainland Local Government Association and was elected as Vancouver Metro Area Representative at the Union of BC Municipalities.
Rick graduated from Simon Fraser University with a Bachelor of Applied Science in Electronics Engineering. Rick has worked in a variety of hi-tech industries, from animation on major films like Shrek 2 and Madagascar, to video games, to developing mobile apps for Fortune 500 companies. Rick understands first-hand the value of supporting BC’s vibrant tech sector.
Rick lives in Port Moody, British Columbia, Canada.

B.C. Minister of State for Trade

Researcher Greenhouse Technology

Jan-Kees Goet (1962) is Vice Minister of the Ministry of Agriculture, Nature and Food Quality i from 15 June 2018. His previous positions include director of Police and director-general of Immigration Policy (Migration), as well as chairman of the board of the Central Agency for the Reception of Asylum Seekers (COA).

Vice minister

Reinier Wolterbeek is the Chief Product Officer at ONNA Greens, Norway's largest commercial Indoor Vertical Farm. He is largely accountable for moving trial crops into commercial crops.
Before joining ONNA, Reinier was the co-founder and CTO of Sundrop Farms, developing, building and operating 6 medium & high-tech greenhouses in Australia, the Middle East, Europe and USA, growing tomatoes, cucumbers, bell peppers, strawberries & raspberries. 
Reinier has over &gt;20 years of innovative CEA experience with MSc degree from Wageningen University & Research.

Chief Product Officer

Green architect, inspirator and strategist.

Founder of Learning Academy Worldwide, Theophilus van Rensburg Lindzter's blend of practical agricultural education experience, focus on relevant technology solutions, expertise in modern agricultural practices like CEA, strong project management and communication skills, and his ability to facilitate engaging dialogue will moderate this session on new CO₂ sources that are essential for optimal plant production.

Founder

Mexx Holweg is a researcher specializing in controlled-environment agriculture and plant physiology. Currently he is achieving his PhD in Horticulture and Product Physiology at Wageningen University & Research. His doctoral work focused on the photobiology of medicinal cannabis, with particular emphasis on the effects of light intensity, spectral composition, and air temperature on plant morphology, photosynthesis, and the accumulation of pharmaceutical compounds.
Holweg’s research integrates morphological, physiological, and metabolic analyses to better understand how environmental parameters can optimize crop performance and secondary metabolite production. He has collaborated with both academic and industry partners to advance knowledge in cannabis cultivation under controlled conditions.

PhD Researcher

Co-founder and Director of LettUs Grow. Current operational role as Chief Scientific Officer, focused on strategic partnerships, projects and academic collaborations.
LettUs Grow is an horticultural technology provider based in Bristol, UK. We design & build aeroponic technology & control software for glasshouse and vertical farming facilities; boosting performance across a triple bottom line. We believe careful innovation in agriculture can make the world a better place. 
Our Aeroponic Rolling Benches are designed for simple integration into automation systems, enabling existing glasshouse or vertical growers with hydroponic bench systems to easily upgrade (in full or part) to a higher performance irrigation system.
Our DROP&GROW container farms can be bought to aid trialing aeroponics anywhere, all year round.

Chief Scientific Officer & Co Founder

Jason Killing is the founder of Canaru and a seasoned professional with deep roots in the cannabis industry, beginning at the age of 16. His passion for cannabis cultivation led him to train as an electrician, a skill set he honed specifically for cannabis facilities. Due to the legal landscape in Germany at the time, Jason gained significant experience working in the Netherlands and later in Spain.
To establish a stable foundation in Germany, Jason entered the construction industry early in his career. In 2018, he founded his own construction company specializing in electrical systems. As a certified expert for electrical installations, Jason began channeling his expertise into the upcoming cannabis market in 2020. He has since consulted on and built facilities or parts of it for the CBD and medical cannabis sectors across numerous European countries.
With the renewed discussions around cannabis legalization in Germany in 2023, Jason and his team fully committed to the industry. Canaru now boasts 10 full-time employees dedicated to the cannabis sector, complemented by twice that number in their construction division, which is progressively transitioning its focus entirely to cannabis projects.
Canaru's impact is already significant, having contributed to or fully supported nearly a quarter of the approved cultivation associations in Germany. They have secured the first cultivation permits in Baden-Württemberg, Hesse, and Bavaria, and are leaders in navigating change-of-use permits for cultivation associations. Currently, two of Canaru's cultivation association facilities are actively producing cannabis, with several more under construction and in advanced planning stages.

Alexander Wilm is a Principal Engineer for Light and Life at ams OSRAM, working in the System Solution Engineering Department in Regensburg. He joined OSRAM in 2004 after graduating from the University of Applied Sciences in Regensburg with a diploma in Mechatronic Engineering.
Alexander began his career focusing on optics and system design for LED headlamps, flashlights, and projectors. His expertise broadened during a two-year assignment in Singapore, where he served as an Application Engineer and Key Expert for solid-state lighting products, covering light quality properties and the non-visual effects of light related to life sciences.
He is actively involved in several expert associations for lighting, driving innovation in solid-state lighting. Alexander also played a key role in transitioning from conventional light sources to LEDs in horticulture lighting applications, establishing himself as a recognized expert in this field. In his current position, he focuses on the application of upcoming UV-C LEDs for disinfection and treatment across various applications, driving the replacement of conventional mercury lamps.

Senior Principal Engineer

Been working for Wageningen University and Research for 3 years now as a practical researcher in planthealth for Dutch greenhouse crops.

Technisch Onderzoeker Gewasgezondheid

Connecting people and organisations, address sustainability challenges, facilitate cross-disciplinary collaborations and find innovative solutions is my passion.  Connect business partners with the well-known knowledge institute Wageningen Plant Research in order to enforece collaboration and making it possible that knowledge and innovative ideas finds its way to the market and vice versa

Program Manager

Janneke Grit, MSc earned her MSc degree in Greenhouse Horticulture in 2015 at Wageningen University. Thereafter she was a lecturer at HAS Green Academy teaching in the Horticulture & Business Management program. She instructed students plant physiology courses, provided courses to professionals and conducted applied research mainly in the field of greenhouse horticulture and vertical farming. Since 2023, she has been working as scientist at the Business Unit Greenhouse Horticulture of Wageningen University and Research. Her main area of expertise is greenhouse crop physiology, with a current focus on the safe application of new CO2 sources for horticulture and transitions to new cultivation systems. Her research is carried out in close collaboration with growers, the supply industry and the government.

Scientist Greenhouse Crop Physiology

Marketing Manager

Elise Wieringa, Sustainability Manager, inspired by nature 
I work as Sustainability Manager by Intratuin large Garden centre Retail chain in the Netherlands, Belgium and Germany. 
Being a source of inspiration, information and support to colleagues and partners in the supply chain to achieve a better and greener world with trees, plants and flowers.  
I apply my (cultural) knowledge and experience specifically to find solutions to a chemical free plant assortment with an ambition of 70% in 2030.

Sustainability Manager

Aurélie Bovi is the Innovation Lead for the Controlled Environment Agriculture sector at the UK Agri-Tech Centre. A molecular biologist and geneticist by training, with 10 years’ experience in laboratories and a specialist technical knowledge in plant sciences, Aurélie has worked in business innovation facilitating roles for over 15 years, engaging and collaborating with UK and international organisations in cross-cutting industry sectors and disciplines to deliver solutions to the agri-food sector. She has built an enviable network of contacts across research, industry, policymakers and government bodies. Through her roles she has gained broad view on the innovation landscape (including funding) and cross-cutting R&D knowledge across an array of industry sectors and technologies relevant to the agrifood and broader bio (circular) economy - including agri-tech; biotechnologies (industrial; synthetic biology); (bio)renewables; big data/AI; indoor farming (horticulture; CEA). Over the past few years, Aurélie has expanded her knowledge and expertise of the horticulture and indoor farming, working closely with stakeholders on the development, delivery and adoption of novel/disruptive technologies, processes, and approaches in those sectors.

Innovation Lead, Control Environment Agriculture

Joseph began his career in 2012 in instrumentation and controls engineering, using sensors and PLC systems to control auxilary systems in semi-conductor manufacturing. In 2019, he returned to university to study biosystems engineering at Wageningen University and Research. Since graduation he has worked at Wageningen research modelling water flows through soil to reduce emission of water, nutrients, and PPPs into the environment; optimizing fertilization to accomodate dynamic recirculation throughout the crop cycle; and, since 2023, using biochar as a cultivation susbtrate in greenhouse trials at the WR Glastuinbouw research station in Bleiswijk. Joseph brings a fresh perspective into the horticultural industry and has an eye for both what is possible and what is practical.

Researcher - Rootzone Dynamics and Sensing

VDE plant is a family owned nursery with several locations, in total we grow over 30 different types of tropical potted plants, in total over 10 milion pots a year.
With a team of 7 people we are responseble for growing on our main location of 8 hectares, partially equipped with dimmable LED growing Lights.
Our energy comes from a gas-fired CHP, supported by a heat pump, E- boiler and gas boiler.
In crop protection we mainly use beneficials for optimal results and a minimum impact on environment and footprint.
We started early with footprint calculation in 2015, which helps us to make sustainable choices to improve our poces.

Grower

Laura van de Kreeke is a passionate advocate for sustainable food systems and one of the original farmers at Growy, a vertical farming company changing the way food is grown. Committed to making tasty, healthy, and affordable food accessible to all, Laura plays a key role in Growy’s mission to help create a more sustainable and resilient food ecosystem.

Farmer

General Director of the Agriculture and Food Industries Sector at the Ministry of Investment of Saudi Arabia (MISA)

My main interest is finding sustainable solutions to tackle today’s challenges in plant health. For this, after a journey through Latin America, USA, Asia and Europe I joined Wageningen University & Research as part of the Plant Health Group. Here,  we focus on developing production strategies that enhance plant resilience, including optimizing greenhouse conditions, improving hygiene, strengthening the standing army of beneficial organisms, and promoting positive plant-plant interactions.

Suzanne Verboon studied Biotechnological Engineering at Wageningen University and worked for several years as a manager at the Dutch enterprice agency RVO. She is now Program leader Agriculture at <a href="https://www.fme.nl/marktsegmenten/landbouw-water-voedsel">FME</a>, the Dutch Industy organisation.  Suzanne has extensive experience with innovative projects and programs, both nationally and internationally.  As Program Manager for <a href="https://nxtgenhightech.nl/agrifood/">NXTGEN Hightech</a> she uses her passion for technology and agriculture to accelerate innovation for future proof sustainable food production.

Program Manager AgriFood

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GREENTECH AMSTERDAM9 - 10 - 11 June 2026

Programme 2025

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GREENTECH AMSTERDAM
9 - 10 - 11 June 2026