GreenTech Americas
25 - 26 - 27 March 2025
Querétaro Centro de Congresos, QRO, Mexico

Doing business in the Americas

What business opportunities does the Latam market have to offer?

Mexico is the second largest economy in Latin America, the 14th economy in the world. Goldman Sachs predicts that Mexico’s economy will be the 8th in the world by 2050. Growers are constantly searching for better ways to optimize their production while complying with import and export sanitary and quality regulations, as well as market demands.

Many companies in Mexico in the field of input supply recognize the need to promote the growth of the protected horticulture industry nationwide, and have a vested interest in making GreenTech Americas a successful event.
But how different is doing business in Latin America from everywhere else?
What business opportunities are in store for you?

Where do the opportunities lie?

A significant shift in consumption in North America from open field vegetables (42%) to protected agriculture vegetables (58%).
The migration of high value crops to greenhouse production has intensified, especially berries.
Due to a continues increase in population in the USA, the country needs extra supply to fit demand from abroad.
Crop protection
Protected crops have an increase in yield of three times more than open field production.
The trend of consumers asking for sustainable and safely produced food.
There's a high demand for automation in the search for sustainability and to solve labour challenges.
An expansion into niche markets, such as super foods, organic,bio-based crops, packaging.
Find solutions at GreenTech Americas
The search for processing (post-harvest) technologies to create added value.

Tips and tricks on doing business in Mexico


Let us give you an introduction to Mexico’s business culture:

  • Mexicans generally dress conservatively and both men and women will wear suits in a formal business setting. Jeans are generally not appropriate
  • Always start with small talk. Trust plays a very important role in establishing relationships, sometimes even more than professional competence or experience
  • Mexico has a culture that enjoys negotiations. You should too!

Download the full list of tips and tricks and enjoy your experience at GreenTech Americas!