GreenTech Americas
21 - 22 - 23 March 2023

GreenTech Stage

What to see on stage?

Finding new ways to share knowledge and best practices has never been more important in the world of horticulture technology. GreenTech Americas is more than just an exhibition, it’s the global meeting place for horticulture professionals.

See below what's happening on the GreenTech Stage on the exhibiton floor.


Wednesday, 27th April

12:00 - 12:15 hrs

Start-up challenge Winners:
The value of autonomous growing

Session in English only

Experienced growers are scarce and hard to find. With Blue Radix’ solution for autonomous growing, growers can manage 4 time more hectares. With strong improvements of yield and predictability. Our algorithm-based services offer growers a digital brain for their greenhouse.

Ronald Hoek, CEO, Blue Radix B.V.

12:20 - 12:35 hrs

Start-up challenge Winners:
Automating Insect Control with Vision & Bat-like drones

Session in English only

Fast and accurate signaling of pests is crucial to the successful IPM strategy. PATS automates scouting by using camera vision, enabling high-frequency (hourly) monitoring. The PATS-C solution enables growers to detect pests up to one generation earlier and to act swiftly to prevent the further spreading of offspring. Moth and caterpillar pests can be detected up to 5 weeks earlier when using PATS-C vision technology. This enables growers a more successful execution of the integrated pest management strategy, while saving on labour, crop protection and crop losses.

Bram Tijmons, Founder & CEO, PATS Indoor Drone Solutions


Natural gas in agro-industry

• What is natural gas?
• Benefits and attributes of natural gas
• Application of compressed natural gas systems adaptable to agro-industrial production processes

Carlos Salvador Pimentel, Industrial Sales Specialist, GNU GAS NATURAL

13:20 - 13:50 hrs

Technology applied to manage agricultural processes

• How to apply technology on every farm
• Learn about what agro-intelligence can do for you on a farm

Clemente Lagunes Lobato, Director, Hispatec México

14:00 - 14:30 hrs

Technological innovation in agribusiness

• Learn about the role of technological innovation in agribusiness as a key factor in the development of sustainable agriculture and food security in the world, as well as its impact on increasing crop productivity and the nutritional quality of products.

Humberto Mayorga, Agribusiness Director, Rancho Nexo

14:40 - 15:10 hrs

Food nutrition and well-being

• Food as a natural medicine, food as a natural pharmacy
• Increased productivity by using technology
• Connecting with the end consumer and building a narrative: how to take advantage of Colombia's agricultural potential

Alejandro Sáenz, Director Corporate Affairs, Sáenz Fety

15:20 - 15:50 hrs

KBW Supply

Digital Agriculture - You can't control the weather, but you can respond appropriately to it

Agriculture is undoubtedly one of the most weather-dependent industrial sectors. Therefore, having accurate and reliable weather data is crucial for successful crop production. With Agrodigitales solutions you will always know how to take the next step, using cutting-edge technology, make better informed decisions, for the allocation of resources, which can ensure farmers a better end result; the Mexican countryside is in a process of slow transition towards the so-called "digital agriculture", that is, the adoption of "digital technologies" with which it is expected to increase agricultural productivity, but without losing sight of sustainability and environmental resilience.

Enrique Audiffred Viniegra, Supplier, Metos Mx - KBW Supply

16:00 - 16:30 hrs

Produce Pay

Secure trade transactions and relationships in agroexports

Meet ProducePay's Marketplace, the first digital marketplace for agroexporters, which allows you to connect with pre-qualified, high quality US buyers. We use key buyer information to help you find the right buyer for your needs. Producers within the marketplace sell 10 - 30% more than in regular deals Quick-Pay+, an exclusive benefit for our members, in which they receive 96% of the value of their shipment within 24 hours.

Rodrigo Arias, Fulfillment Manager, ProducePay

16:40 - 17:10 hrs


Use of Ozone and its application in Sustainable Agriculture

To understand the importance of the application of ozone in the treatment of wastewater and process water, as well as the improvement of the shelf life of conventional and organic fresh produce and its sustainability.

Martín Ramírez Falcón, IFC International Foods Control & Innovaozono

Thursday, 28th April

11:30 - 12:00 hrs

A different perspective for the Mexican market

Edgar López, Business Developer, VB

12:00 - 12:30 hrs

Bombus ephippiatus as a pollinator in unprotected crops

• Bumblebee pollination and its importance in modern agriculture.
• Bombus ephippiatus (native to Mexico) as an alternative in open field crops.
• Benefits of using B. ephippiatus as an open field pollinator.

Luis Josué Méndez Vázquez, New Technologies Coordinator, BIOBEST

12:40 - 13:10

A genetic solution to the tomato rugose virus: Varieties developed with High Resistance

• Ensures the viability of your harvest (in the presence of ToBRFV).
• Increases total return potential.
• Contribute to business continuity.

Sergio de la Fuente van Bentern, Phytopathologist Researcher, Enza Zaden

13:20 - 13:50 hrs

Strategies for Formulating Optimal, Efficient and Cost Effective Nutrient Solutions

• Learn about important technical aspects that should be taken into account for the development of the most suitable nutrient solutions for the best nutrition of intensive crops.
• Understand the appropriate ratios between anions and cations to avoid the formation of precipitates and possible antagonisms by absorption between some ions. As well as the convenient management of pH and electrical conductivity according to the phenological stages of the crops.
• Learn about specialized software for the technical, safe and efficient calculation of nutrient solutions and finally, the most suitable fertilizers for making the most profitable nutrient solutions.

Hugo Rubilí Roblero, Technical Development Manager, GreenHow

14:00 - 14:30 hrs

New Growing System

Innovating agriculture through hydroponic systems with New Growing System

One of the biggest challenges in agriculture is the optimization of resources, the increase of plantation and increase of the productive cycles per year, NEW GROWING SYSTEM, leader company in hydroponic crops has the solution that adapts to the specific needs for each type of climate and crop, they have experience in the development of integral projects for each client. We invite you to meet NGS, a leading company in the development and manufacture of automated recirculating hydroponic cultivation facilities without substrate, they have presence in different countries around the world, come and listen to the solutions they offer for sustainable agriculture.

Guillermo Baquero, Business Development, New Growing System

14:40 - 15:10 hrs

Haifa - 360° Approach - Pioneering innovation for efficient plant nutrition

• Learn how to put all technology at the service of agriculture to obtain advanced and efficient nutrition solutions, achieving sustainable productions now and in the future.
• Discover how the possibility to combine the quality of our fertilisers with the latest technologies, programmes or image analysis systems is of utmost importance and one of our pillars today.

Juan Manuel Díaz, Technical Manager, HAIFA MEXICO

15:20 - 15:50 hrs

Ultrasol®ine NKS, yield and quality increase in hydroponically grown vegetables under greenhouse conditions

• Iodine is a new micronutrient for agricultural production and, due to the low concentration of iodine in irrigation water, crops in Mexico can suffer from iodine deficiency.
• Ultrasol®ine NKS is a potassium nitrate-based product of high SQM quality for use in hydroponic crops, containing iodine for an easy and safe application of this micronutrient.

Alfonso Ordoñez, SQM COMERCIAL

16:00 - 16:30 hrs

High performance air movement for your greenhouse

• Airflow and pressure at lowest possible energy consumption.
• Use of the bionics for energy efficiency and low noise in ventilation systems.
• Fast response to high airflow requirements. Excellent air draught testable, rust-free ventilation units.
• Ventilation systems with compatibility to any Automation and Control system.
• Cloud and Industry 4.0 ready, durable and robust systems.

Juan Carlos Ibarra, Country Manager, ZIEHL-ABEGG Mexico - KBW Supply

16:40 - 17:10 hrs

Koppert Mexico

Microbiological root protection for a resilient crop

• The use of fungi, bacteria and natural enemies of pests and diseases have helped farmers around the world to increase the resilience of their crops for more sustainable production. The proper use of these tools can help limit the growth and development of soil pathogens such as Pythium and Fusarium, among other problems.
• Koppert's microbial product portfolio is composed of natural solutions that complement the biological crop protection cycle from the root. Learn more about the alternatives we can offer you and how you can take advantage of them.

Gabriela Espinoza, Microbiology Specialist, Koppert Mexico

Friday, 29th April

12:00 - 12:30 hrs

Evolving water technology in the CEA space (Controlled Environment Agriculture)

Today, innovative water treatment and filtration companies are working incredibly hard to provide CEA (Controlled Environment Agriculture) producers with improved water quality. This is helping to set new environmental standards for controlled environment agricultural production. Here's how.

Kyle Lisabeth, Vice President of Horticulture, Silver Bullet Water Treatment

12:40 - 13:10 hrs

Phormium climate screens: higher durability for an increased crop yield

Why to invest in climate screens: benefits and return of investment? Why Phormium? Different options for different needs: short products brief.

Marta Gentile, Sales Manager, Phormium