Conference Programme 2026
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Main topics
- Financial planning for your production strategy
- Innovations for sustainable production
- Technologies that optimize your production operations
- Cultivating your team to grow together
- New opportunities in challenging markets
Tuesday 24 March 2026
Topic of the day: Smart farming - grow with knowledge, not luck
Please be aware that the contents and speakers of the programme could change.
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08:30 AM - 10:55 AM | Hydroponic Leafy Greens in Latin America: From Greenhouse Design to Market Success (session in English)
Topic: New opportunities in challenging markets
Sonny Moerenhout, Managing Partner, Cultivators
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11:00 AM - 11:30 AM | Opening Ceremony
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11:45 AM - 12:45 PM | Financial resilience: How to plan input financing alongside your supplier
Topic: Financial planning for your production strategy
Ricardo Martínez, General Director, Asesores en Invernaderos
Alejandro Trueba, Founding Partner, HarvCrest Capital
Moderator: Jorge del Toro, General Director, Finka
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12:45 PM - 13:30 PM | Production innovations focused on productivity and sustainability
Topic: Innovations for sustainable production
Moderator: Félix Tarrats, General Director, CEICKOR
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13:30 PM - 15:00 PM | Networking lunch
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15:45 PM - 16:00 PM | Networking break
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16:00 PM - 16:45 PM | Talent can also be cultivated – How to attract and retain young people in the industry?
Topic: Cultivating your team to grow together
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16:45 PM - 17:30 PM | Strategic Exporting: Steps to Successfully Access Global Markets
Topic: New opportunities in challenging markets
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11:00 AM - 12:00 PM | Time to visit the exhibition
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13:30 PM - 15:00 PM | Networking lunch
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15:45 PM - 16:00 PM | Networking break
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16:00 PM - 16:45 PM | Experience or inclusion: Building productive teams
Topic: New opportunities in challenging markets
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16:45 PM - 17:30 PM | Exporting under U.S. pressure: How to respond to the 17% tomato Tariff?
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12:45 PM - 13:30 PM | Experience or Inclusion: Building Productive Teams
Topic: Cultivating your team to grow together
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13:30 PM - 13:45 PM | Networking Break
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13:45 PM - 15:00 PM | Sharing Knowledge: Unity and Cooperation for the Benefit of the Entire Industry (Roundtable Discussion)
Topic: New opportunities in challenging markets





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