Conference Programme 2026
Main topics
- Financial planning for your production strategy
- Innovations for sustainable production
- Technologies that optimize your production operations
- Cultivating your team to grow together
- New opportunities in challenging markets
Tuesday 24 March 2026
Topic of the day: Smart farming - grow with knowledge, not luck
Please be aware that the contents and speakers of the programme could change.
08:30 AM - 11:00 AM | Hydroponic Leafy Greens in Latin America: From Greenhouse Design to Market Success (session in English)
Sonny Moerenhout, Managing Partner, Cultivators
Marc Celis, Hydroponic Specialist Lettuce, Rijk Zwaan
Damian Schwarzkachel, Global Client Manager Horticultural Projects, Rijk Zwaan
Nanne Bentvelzen, Technical Sales Manager Export, VB
Ad Kranendonk, Comercial Director, Flier Systems
11:00 AM - 11:30 AM | Opening Ceremony
11:45 AM - 12:45 PM | Financial resilience: Smart financing planning
Topic: Financial planning for your production strategy
Ricardo Martínez, General Director, Asesores en Invernaderos
Alejandro Trueba, Founding Partner, HarvCrest Capital
Carlos Cevallos Pérez, Director, Cevallos y Fernandez de Cevallos
Moderator: Eric Viramontes, Director General of Economic Development, Secretaría de Agricultura y Desarrollo Rural del Gobierno del Estado de Jalisco
12:45 PM - 13:45 PM | Production innovations focused on productivity and sustainability
Topic: Innovations for sustainable production
Pharis Rico, Director, Plantanova
Max Van den Hemel, Lead Business Developer, Delphy Digital
Sandy Ledesma, Program Manager Sustainable Agriculture, SCS Global Services
Eliza Dexter Cohen, Professor, UNAM
Ivo Meijers, Senior Manager International & Economic Affairs, Westland
Moderator: Félix Tarrats, General Director, CEICKOR
13:45 PM - 15:00 PM | Networking lunch
Enjoy a relaxed lunch while connecting with industry peers, exchanging ideas, and building meaningful professional relationships in an informal setting.
15:00 PM - 15:45 PM | Crop water protection: Innovations that optimize water use
Topic: Technologies that optimize your production operations
John van der Wilk, Global Sales Director, GreenV
Simon Jones, Global Sales Director, GENAP BV
Vincenzo Russo, General Manager, Vifra
Karla García, Gerente, Hort Americas México
Moderator: Alejandro Ávila, Mexico Manager, ISII NITZAN GmbH
15:45 PM - 16:00 PM | Networking break
16:00 PM - 16:45 PM | Talent can also be cultivated – How to attract and retain young people in the industry?
Topic: Cultivating your team to grow together
Mariana Sánchez, Pepper program manager, Naturesweet
Moderator: Henry Gordon-Smith, Founder & CEO, Agritecture
16:45 PM - 17:30 PM | Strategic Exporting: Steps to Successfully Access Global Markets
Topic: New opportunities in challenging markets
Alfredo Díaz, General Director, AMHPAC
Christian Camacho, Manager of Institutional Relations, ANEBERRIES
Wednesday 25 March 2026
Topic of the day: Sustainable production is not the future, it’s the present
Please be aware that the contents and speakers of the programme could change.
08:30 AM - 11:00 AM | Power Day - People First: Your people, your greatest asset
How a corporate culture of strategy, planning and training generates efficiency, well-being and retention.
Technology matters, but people are the true competitive advantage. This module explores how to transform organizational culture into the engine that drives productivity, stability, and growth through conscious leadership, continuous training, and strategic tools.
Topic: Cultivating your team to grow together
Host: Oscar Woltman, Consultant, Phoenix Consultoría
Speakers:
- Jorge del Toro, General Director, Finka
- Erik Pekkeriet, Director of the Vision + Robotics program, Wageningen University & Research
11:00 AM - 12:00 PM | Time to visit the exhibition
12:00 PM - 12:45 PM | International Keynote about digital transformation in production: where to start?
Topic: Technologies that optimise your production operations
Erik Pekkeriet, Director of the Vision + Robotics program, Wageningen University & Research
Moderator: Henry Gordon-Smith, Founder & CEO, Agritecture
12:45 PM - 14:00PM | Protocols and new technologies that transform your production
Topic: Innovations for sustainable production
Rafael Pizarro, Director, Natura Quality Foods
Tomas Geurts, General Manager North America, Source.Ag
Alonso Valle, Specialized Consultant in Pepper Production
Mauricio Manotas, Director, Green Laniel
Dionysis Tarnavas, Product Manager, Ridder
Fokke Kracht, Sales Relation Management, Koidra
Moderator: Héctor Castellanos, Executive Producer, INOCUO
14:00 PM - 15:00 PM | Networking lunch
15:00 PM - 15:45 PM | Pest and disease control: Innovations in IPM for protected horticulture
Topic: Technologies that optimise your production operations
Jesús Arévalo, Innovation and Development Director, Intagri
Alfonso Torres, General Director, Koppert México
Moderator: Joel Hernández, Cofounder and Commercial Strategy Leader, SMEAP
15:45 PM - 16:00 PM | Networking break
16:00 PM - 16:45 PM | Thought Leader Session by Signify
Breaking the paradigm: Evidence that LED Supplemental Lighting does increase agricultural productivity even in regions of high solar radiation. Producers and experts share scientific evidence and real-world cases demonstrating how supplemental LED lighting can increase productivity and ROI even in regions with high solar radiation.
Ricardo Campos, Horticultural LED Lighting Specialist, Ball Seed Americas
Darek Blajer, Tomato Grower, Finka
Gabriel Forero, Plant Physiology Specialist, Signify
Moderator: Ramiro Robles, Development Director for Agribusiness Solutions, Signify LATAM[
16:45 PM - 17:30 PM | Exporting under U.S. pressure: How to respond to the 17% tomato Tariff?
Lola Aguirre, Partner and Lawyer in Foreign Trade and Customs Law, Aguirre y Asociados, S.C.
Thursday 26 March 2026
Topic of the day: Facing challenges for the future
Please be aware that the contents and speakers of the programme could change.
9:00 AM - 11:00 AM | Changes in the rules of foreign commerce and the COCO tariff
This session is open for all event visitors! Feel free to join us.
Emmanuel Mena, Legal Director, Stacomex
Ricardo Martínez, General Director, Asesores en Invernaderos
Dennis de Zeeuw, Director/ Sales, DQ Horti Soluciones
Moderador: Oscar Woltman, Consultor, Phoenix Consultoría
12:00 PM - 12:45 PM | Building the future: Strategies for business continuity and evolution
Topic: Financial planning for your production strategy
Enrique Baranda, Director, INVECO
Gerardo Baranda, INVECO
Victoire Thery, Directora de Operaciones, Filclair
Ernestina Serrano Jasso, Production Management, Cerro Fresh
Moderator: Homero Ontiveros, Director, AgTech América
12:45 PM - 13:30 PM | Experience or Inclusion: Building Productive Teams
Topic: Cultivating your team to grow together
Fernando Avila, COO, Geopónica
Adolfo Seym Guzmán, Operations Director, Red Sun Farms Group
Moderator: Hugo Escoto, Consultant, Alternativa Agrícola Sustentable
13:30 PM - 13:45 PM | Networking Break
13:45 PM - 15:00 PM | Sharing Knowledge: Unity and Cooperation for the Benefit of the Entire Industry (Roundtable Discussion)
Topic: New opportunities in challenging markets
Germán Gándara, President, AMHPAC
Erik Pekkeriet, Director of the Vision + Robotics program, Wageningen University & Research
Rafael Pizarro, Director, Natura Quality Foods
Henry Gordon-Smith, Founder & CEO, Agritecture
Moderator: Oscar Woltman, Consultant, Phoenix Consultoría
Main topics
- Financial planning for your production strategy
- Innovations for sustainable production
- Technologies that optimize your production operations
- Cultivating your team to grow together
- New opportunities in challenging markets