Advisory Board
We are proud to introduce the Advisory Board from GreenTech Americas. This is a distinguished group of sector experts who bring exceptional knowledge, vision, and experience to guide our mission to create an inspirational event full of new horticulture connections. Their insights help us stay at the forefront of innovation and ensure we deliver meaningful impact for the industry. Explore the members below.

Alejandra Escalante

Alfonso Torres
General Director, Koppert México. Bachelor in Biology from the Universidad Autónoma de Querétaro (UAQ); Master in Biological Sciences (Environmental Biology) from the Universidad Nacional Autónoma de México; PhD in Biological Sciences (Biotic Resources Management) from the Universidad Autónoma de Querétaro. In 2002 he started his professional career at Koppert Mexico as Research and Development Coordinator. In 2004, he became NATUPOL Production Manager and in 2006 Research and Development Manager for North America. From 2009 to 2017 he served as Director of Production and Research & Development (R&D). Finally, in November 2017 he became General Manager of Koppert Mexico, a responsibility he still holds today.

Ben Sosef
General Manager, Royal Brinkman México. He holds a degree in International Business and Languages from the University of Rotterdam. Born in Westland, the heart of Dutch horticulture, he worked in vegetable and cut flower greenhouses during his school holidays from an early age. In 2010, he began working in the export of horticultural supplies and machinery, and at the end of 2013, he launched the Royal Brinkman Mexico project in the city of Querétaro. Royal Brinkman Mexico serves the entire Mexican Republic with a team of specialists and technicians in different areas of horticulture, such as crop change, crop care, mechanization, crop protection and disinfection, technical projects, auxiliary products, packaging and design. He is passionate about horticulture and has managed to share his passion and enthusiasm with colleagues, customers and friends.

Betina Batista von Knoop
Sales Manager Mexico, Dümmen Orange. She studied agronomy at the University of Guadalajara and initially focused on agroforestry ecosystems such as coffee, where she had the opportunity in 2012 to work in the technified production of Phalaenopsis and anthurium plants. After that, he spent a few years advising, importing and distributing these crops to Mexican producers, as well as specialized inputs for their production. A couple of years ago, when the company Dümmen Orange decided that it was important to establish its own entity in Mexico, he accepted the invitation to become part of the team, serving the growers of the different crops that make up its orange catalogue, both cut flowers and potted flowers.

Félix Tarrats
Managing Director, CEICKOR. Agricultural Engineer in Production from ITESM, Querétaro Campus, specializing in the management of medium and high-tech greenhouse crops, receiving training in different countries, and now a renowned Mexican grower. In 2010, he was Production Manager at AGROS S.A. de C.V., a pioneer in high-tech greenhouses in Mexico, where he carried out several high-impact strategic projects. In 2005, he was one of the founders of the Koppert Rapel Research and Training Centre (CEICKOR), an innovative project that combines business and education, training technical specialists in greenhouse crop management. He is currently the Director General of CEICKOR, which continues to consolidate its position in various projects, such as the founding of the CEICKOR University Centre, which since 2014 has been officially recognized by the SEP, offering a degree in Agricultural Engineering in Protected Agriculture. He is a permanent advisor to companies in Mexico, Guatemala, Costa Rica and the United States, advising on 250 hectares of tomato, pepper and cucumber cultivation in greenhouses, which gives him extensive experience in greenhouse management according to the region.
Frank Hoogendoorn

Homero Ontiveros
Director, AgTech América. Industrial Engineer with graduate studies in International Management from Harvard University. He found his true professional passion in the horticultural industry, dedicating himself for more than 20 years to the generation and dissemination of information on new agricultural technologies to boost the growth of high-value crop exports in Mexico and Latin America. He has extensive experience managing specialized agricultural media and organizing congresses and exhibitions in this sector. For 17 years, he directed the growth and consolidation of the magazine Productores de Hortalizas en México y Centroamérica and its website Hortalizas.com. He successfully organized the International Tomato Congress for 10 consecutive years, the Bio Controles Mexico event and the Fresh Connections Mexico and Fresh Connections Central America events in conjunction with the Produce Marketing Association (PMA) in 2012 and 2013. Since 2018 he serves as Founding Director of AgTech America, an agricultural communication consulting firm focused on the dissemination of information and technology through digital media, has advised countless agricultural technology companies in their communication and marketing efforts, and has been a consultant for GreenTech since 2018.

Juan Labastida
President, Mexican Seed Association – AMSAC. Degree in Marketing and Master in E-Commerce from Tec de Monterrey, with additional studies at the European Institute of E-Commerce (ICEMD) and IPADE. Professional in the vegetable seed industry with more than 25 years of combined experience in national and international companies. Currently and for the last 13 years he has been working with Enza Zaden in Marketing as Manager for Mexico and Central America. He is also President of the Mexican Seed Association until 2026, previously Vice President and member of the Board since 2019. He is a member of the Board of IFPA Mexico since 2022, Advisor for GreenTech Americas and active collaborator with industry bodies such as AMHPAC, Fresh Produce from the Americas (Nogales), among others.

Mariska Dreschler
Director Horticulture, GreenTech Global. Mariska Dreschler has more than 25 years of experience in entrepreneurship, business strategy, business development and event management. As Director Horticulture - GreenTech Global at the RAI Amsterdam, she supports the global food- and flower production industry by organizing trade fairs for these communities to connect, both face-2-face and digital. The GreenTech portfolio consists of GreenTech Amsterdam as the worldwide leading trade show on horticulture technologies, GreenTech Americas as the regional trade show in Mexico and the new event GreenTech North America which will be launched in 2026.

Pharis Rico
General Manager, HortiConnect. Collaborator in the application of the Plant Empowerment concept in Mexican conditions at the agricultural Finca Ahuehuetes. With experience working in propagation greenhouses in Holland and Mexican production. Currently General Manager in the Plantanova Propagation Centre applying state-of-the-art technology for the optimization of production processes. He believes that the future of protected agriculture in Mexico is closer than we think. It is the responsibility of those of us who have access to technology to find the balance between the integration of humans and the productive. Nothing is separate.

Ricardo Martinez
General Director, Asesores en Invernaderos. Mechanical Engineer Administrator from Tecnológico de Monterrey, with studies in Administration, Logistics, Finance and Senior Management. His professional career has been in logistics and sales, beginning in 1991 at the largest open-pit silver mine in Latin America (Minera Real de Ángeles), where he oversaw the Purchasing Department at the Beneficiation Plant. In 1993, in Aguascalientes, he oversaw the Purchasing, Shipping, Warehouse, and Imports Departments of the San Marcos Textile Group. In 1999, he was in charge of starting up the production plant of the Intercarton company in Toluca as Plant Manager. In August 2000, he began his career in protected horticulture in Mexico when he joined Agros, Mexico's first high-tech greenhouse, as Logistics Manager from 2000 to 2006. Agros was more than just a job for him; it was an excellent school where he learned everything about greenhouses. In 2006, he founded ASESORES EN INVERNADEROS, a leading company and benchmark in the greenhouse market in Mexico, where he remains Managing Director to this day.
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Wendele van der Wiele
Counselor for Agriculture and Nature to Mexico and Cuba at the Embassy of the Netherlands Kingdom in Mexico City. She supports the cooperation between Mexico and Dutch businesses, knowledge institutes and NGO’s on topics such as (protected) horticulture, water and agriculture, deforestation and biodiversity. In her previous role, Wendele was manager of the Partners for Water program of the Dutch government in The Hague, focused on the water cooperation between the Netherlands and several countries in the world.