Wesley D Petzer

Wesley Petzer is a South African-born cultivation and international market development specialist based in the Netherlands. He is Global Brand Representative and Growing Consultant for Atami Nutrients and Founder of Petzer Consulting BV, a consultancy focused on cultivation strategy, nutrient programmes, brand development and commercial growth within cannabis and controlled-environment horticulture.

With more than ten years of hands-on cultivation experience, Wesley has worked across legacy, regulated and emerging cannabis markets. His background combines farming, agricultural economics, compliance, software, product education and business development, allowing him to connect technical cultivation realities with broader commercial and market opportunities.

Before founding Petzer Consulting BV, Wesley worked as Business Development Manager Africa at Cannavigia, supporting the expansion of cannabis compliance technology in developing and regulated markets. Today, he works with growers, brands, distributors and industry partners across Europe, Africa, North America and emerging markets, helping translate cultivation knowledge into stronger positioning, trusted partnerships and scalable market strategies.

Wesley’s work is driven by a belief that the future of high-value horticulture depends not only on better products and better cultivation, but also on education, transparency, credible branding and meaningful international collaboration.