Nienke Veenendaal

Nienke Veenendaal

Director Product & EngineeringPriva

Energy used to be predictable. 
Crop growth used to follow stable patterns.
Today, neither is true and growers are expected to manage both.

Nienke Veenendaal, MSc, is Product & Engineering Director at Priva, working at the intersection of crop science, energy systems, and digital technology. She challenges how the industry deals with volatility: not as a constraint, but as something that can be actively steered.

With a background in Industrial Design Engineering from TU Delft, she brings a systems-thinking approach to balancing energy cost and crop stability. Her focus is on how smart scheduling and predictive insight can turn uncertainty into control.

On stage, she explores a simple but provocative idea:
stability is no longer given - it is designed.

Save on energy cost and stabilise crop yields with smart scheduling
2. Data & Tech Stage (Tech World)
Topics:
  • Data Robotics and AI
  • Crop Optimization Light Energy Water