This session explores the science of crop modeling and its practical application in data-driven crop management. We’ll cover usable growth models and how growers can benefit from them by improving decision-making and enhancing crop management efficiency.

From crop expertise to data-driven cultivation management

As scale increases, it becomes more challenging to maintain oversight of performance across multiple production sites. With the growing use of sensors in greenhouses, it is now possible to define Key Performance Indicators (KPIs) that act as a "check engine light," alerting operators to potential issues before they escalate. This session will explore how these KPIs can drive more efficient and proactive management of greenhouse operations.

Remote precision growing

Manager Delphy Digital

I have been leading R&D efforts in light recipes and client support programs for the global Cannabis Segment for the past 6 years. I have expertise in plant biology and ecology, plant secondary compounds, spectroscopy and light. The last 10 years, I accumulated expertise in precision agriculture and indoor horticulture, specialized on Cannabis cultivation (optimizing yield and compounds for medicine) under LED lighting.

Cannabis Research & Plant Specialist

The team Rootzone Dynamics from Wageningen University & Research BU Greenhouse Horticulture focuses on investigating processes around the plant roots and in the irrigation system. Research topics: alternative growing media, microbiology, belowground phytopathology, water quality, fertigation and virology. My personal focus has been on the application of water technology to achieve a zero-emission cultivation system with optimal recirculation water quality: prevent distribution of diseases via water, removal of plant protection products from discharge water, optimization of filtration and selective ion removal. Focus is on finding technologies that have specific effects on water quality, without inhibiting plant productivity, for example for prevention of biofilm formation in irrigation lines. The role of water composition and treatment on the rootzone microbiology is another topic that still requires a lot of attention.

Team lead Rootzone Dynamics

Kees Pruis is a passionate technologist and strategic innovator with a deep-rooted drive to make things better. With a career spanning the intersection of strategy, technology, and people, Kees brings a unique perspective to the evolving world of artificial intelligence. His ability to think outside the box and challenge conventional approaches has made him a trusted advisor and thought leader in digital transformation.
Kees thrives in environments where innovation is key and where human-centric design meets cutting-edge technology. He believes that the true power of AI lies not just in its algorithms, but in how it empowers people and organizations to grow, adapt, and lead in a rapidly changing world.
With a strong background in organizational development and a keen eye for emerging trends, Kees helps businesses navigate complexity and unlock new opportunities through smart, sustainable innovation. Whether he's shaping strategic roadmaps or facilitating cross-functional collaboration, his intrinsic motivation to improve and inspire is always at the forefront.
At this conference, Kees will share insights on how AI can be harnessed not just as a tool, but as a transformative force that aligns with human values and strategic goals.

Lead data science for robotics

Rien Kamman is CEO and Co-Founder of Source.ag, leading the company’s global mission to empower fruit and vegetable growers with AI. Since 2020, he has driven Source.ag’s expansion and vision to make high-tech, efficient greenhouse farming accessible and scalable worldwide.

CEO & Co-founder

Ned’s 15 years in horticulture have been paved with enormous passion for growing plants. It has been an ongoing journey - from managing tree nursery production in the continental climate of Bosnia to overseeing high-tech vegetable production in the Omani desert. These experiences have been both rewarding and uplifting. Without neglecting his main passion—growing—he has developed into a consultant in the substrate industry, drawing inspiration from the stunning Nordic landscapes. His passion lies in helping fellow growers optimize their crop performance by analysing crop data sets and selecting the ideal growing media solutions. In recent years, he has focused his energy on helping growers transition smoothly into the future and begin learning about the new generation of growing media. From North American leafy greens and ornamental growers to Chinese blueberry growers in Yunnan, he does his best to help them choose the optimal substrate solution and make the most of their crop resources.

Director, Portfolio Management

My main interest is finding sustainable solutions to tackle today’s challenges in plant health. For this, after a journey through Latin America, USA, Asia and Europe I joined Wageningen University & Research as part of the Plant Health Group. Here,  we focus on developing production strategies that enhance plant resilience, including optimizing greenhouse conditions, improving hygiene, strengthening the standing army of beneficial organisms, and promoting positive plant-plant interactions.

Researcher

Paolo de Heer is working as data science consultant at the Digital Built Environment department of TNO. His research interests are artificial intelligence and optimisation, and he is currently the lead of the ‘computational models & tooling’ technology line of the department. In the High-Tech Greenhouses team of TNO, he advises on algorithms and modelling. Further more, he is also leading the AI team of the unit Mobility & Built Environment. He has a strong operational & long-term view, connecting people and knowledge through his extensive network and knack for effective and inspiring communication.

Data Science Consultant

Rozalin is the CEO and founder of Elenovations, a Norwegian company focused on sustainable agricultural technology. With expertise in engineering and innovation, she leads the development of energy-efficient systems that optimize plant growth while reducing waste. Rozalin is dedicated to revolutionizing agriculture through AI-driven solutions and low-energy techniques to help farmers improve yields and reduce environmental impact.

Founder/CEO

Tom Webster is the Chief Technology Officer and Co-Founder at award-winning vertical farming business, GrowUp Farms. 
Since 2013, Tom has worked with Co-Founder Kate Hofman to take the concept of vertical farming from a small unit in London to a huge vertical farm in Kent, UK. GrowUp is a certified B Corp, using 100% renewable energy to produce their salads, which are distributed through major UK retailers such as Tesco, Iceland, and SPAR.
As Chief Technology Officer, Tom leads on plant science, data, and optimisation of our state-of-the-art controlled environment production systems that grow tasty, ready-to-eat leafy greens with minimal environmental impact.
In 2017, Tom was featured in the Forbes 30 under 30 list for his work addressing some of the fundamental flaws in the agricultural systems in a way that contributes to a more sustainable society.

Senior Projectmanager Agro-Food @Oost NL

Quirine de Weerd has held various positions within Lidl Nederland in recent years. Since 2019, she has been working as head of corporate social responsibility & communications at the supermarket chain, where she is responsible for the sustainability strategy, among other things. She is committed to the mission of making a sustainable and healthy lifestyle affordable and accessible to everyone every day. "You don't always have to wait until something is imposed on you. Show what is possible," says Quirine de Weerd.

Head of Corporate Affairs

Maarten Ameye obtained his PhD at Ghent University in 2017. He focused on the use of innovative ways of protecting plants against fungal pathogens. In his post-doc at Ghent University, he spearheaded the deployment of multispectral phenotyping in plant-pathogen interactions.
From 2021 he started working as research leader at Inagro of the research cluster Controlled Environment Agriculture. He is responsible for setting out the short and long term research objectives and strategy. Special focus is paid on ensuring a sustainable primary production through circular economy, efficient use of resources and smart technologies in greenhouses. His group is involved in several regional, and international projects connecting fundamental science partners with farmers. Using science-based insights to safeguard horticulture production for the future is the mission of his group.

Research Coordinator Controlled Enviroment Agriculture

Eva Helén is a co-founder and Chief Commercial Officer at Brave Industries, Inc.  BRAVE offers turnkey integrated energy solutions to unlock industrial development. Previously Ms. Helén held board positions at TERALOGX Technologies, and tech companies Vasion, and Sanbolic. A successful entrepreneur, Ms. Helén founded EQ Inspiration in 2017; Sanbolic in 2000, an enterprise software company, acquired by Citrix in 2015; and Number One GM which was acquired by Autodesk. Ms. Helén is the author of "Women in Tech, a Book for Guys." She was born in Sweden, and holds a Master’s degree in Business from the University of Stockholm.

Cofounder & CCO

Team Lead Intelligent Algorithms

The workplace is the best learning environment. Beanstalk assumes that all knowledge is already available.
As coach and trainer I am concerned with the individual people in the organization and I facilitate coaching processes to realize human growth.
Beanstalk helps to build future-proof companies in the agricultural sector by developing the people in the organization.
We approach learning and development of people as a growth process. We are continuously learning and developing! You can accelerate this process by working consciously and purposefully on development.  Together with Peter Klapwijk and Sjoerd Nieboer (family business 😊), we also organize away days for directors, management and entrepreneurs to reflect on leadership, trends, day to day activity and the future. 
I am also involved with Peter Klapwijk in the content and development of this Power day. Nice to meet you there.

Trainer/coach

Advisor at MEWA/SAFTA

Mariana Larrea A.   Regulatory and Cannabis Attorney.
Mariana Larrea is a distinguished Mexican attorney with a specialization in Cultivation, Life Sciences, Cannabis, Pharmaceutical, Corporate/Contracts, and Consumer Protection. With a decade of professional experience, she has honed her skills at some of Mexico City's most influential law firms. Mariana earned her law degree and a diploma in business law from the National Autonomous University of Mexico (“UNAM”), solidifying her expertise in efficiently delivering results to her clients across various legal domains. As the founder of MLA Legal and Consulting Boutique, Mariana operates independently, running her own legal office and spearheading business development initiatives for the industries mentioned above. Her boutique firm offers personalized legal services tailored to the unique needs of each client, providing comprehensive support and strategic guidance throughout all stages of their ventures in México and LATAM. Due to her exceptional knowledge in the Cannabis Industry, Mariana has been a featured speaker at numerous national and international conferences. Speaking in past 2024, and 2023 Greentech events. Furthermore, she has contributed her insights to legislators in various international jurisdictions, aiding in the formulation of cannabis public policies and regulations, including Mexico's ongoing evolution of the Federal Adult Use Cannabis Law. Beyond her legal acumen, Mariana has played pivotal roles as an executive director in real estate development projects in Mexico. Currently, she leads a group of investors developing sustainable real estate projects, developing in Mérida, México. Additionally, she shares her expertise as a professor of life sciences, government regulations, consumer protection, and cannabis matters at esteemed institutions such as the Tecnológico de Monterrey University, Escuela Libre de Derecho, Instituto de Investigaciones Jurídicas de la UNAM, and in the sanitary law diploma program at UNAM's law school. Mariana is deeply committed to facilitating business ventures between Europe and Mexico in the dynamic fields of life sciences and cannabis, leveraging her legal expertise to navigate the intricacies of international commerce and regulatory frameworks.

Founding Partner

I graduated in law in Florence (2009), and since 2018, I am (also) a research fellow in industrial engineering at the University of Florence: with the role of IP Promoter, I deal with the valorisation of IP rights of the University of Florence and technology transfer. In 2021 I founded my own law firm. I hold a PhD in Intellectual Property and Competition at the University of Pavia, discussing a dissertation on the commercial exploitation of the right to image. Since 2017, I have been a member of AIPPI (International Association for the Protection of Intellectual Property), and during the years 2021-2022, I founded and co-chaired the Italian Group of Young Associates of AIPPI.
I speak Italian and English.

IP Promoter

Yvonne Geurten is Commercial Director at Harvest House, a Dutch cooperative of innovative, sustainable tomato, pepper, and cucumber growers. With deep expertise in strategy and go-to-market execution, she drives commercial alignment between growers and retailers, championing innovation and sustainable growth throughout the fresh produce supply chain.

Commercial Director

Research-driven art and design collective working in the realm of social dreaming and world-making. Our projects engage with the nonhuman: animals, objects, ecology, technology, and the spectres between and beyond categories.
We see nonsense as an antidote to “common sense” – embracing paradoxical stories to explore the ethical and metaphysical layers of our relationship with the (nonhuman) world. We create contradictory scenarios & propositions in which we appropriate ideas from fields such as science, computing, law and mythology. Our projects take various forms - interactive installations, workshops, short films, public sculptures, campaigns, chatbots and books. 
We enjoy curiosity, cherish compassion, and recognize that separating the human from the nonhuman is nonsense.

Artist

Erik is an entrepreneur at heart and one of the founders of Ljusgårda. He started his first business at 19 and has since led several ventures before initiating what is now Ljusgårda. Innovation and development have always been at the core of his work—today, he leads research and future-driven initiatives aimed at building a new innovative, regenerative and climate-resilient food system. As Head of Research, Erik is deeply engaged in exploring new technologies, biological breakthroughs, and scalable models to unlock the full potential of plants for both human health and planetary balance. His work spans national innovation platforms and global networks, bridging science with ancestral knowledge and plant wisdom. Beyond his professional work, Erik holds the traditional role of a chief in his village in Samoa—an honor that deeply shapes his perspective on leadership, responsibility, and the long-term stewardship of natural systems. He is a natural speaker and always keen to challenge the broken systems of today—accelerating the change needed to build a truly sustainable tomorrow. He finds his energy in doing what he believes in and is actively involved in charitable initiatives around the world.

Co-founder & Chief Research & Development Officer

Jouke Campen became an engineer in Applied Physics at the Technical University of Delft, specialized in heat and mass transfer. He started working at Wageningen UR in 1997. His main field of research is energy and climate control in protected horticulture. He finished his PhD on dehumidification of greenhouses October 2009. Currently he is the coordinator of the energy program of the ministry of Agriculture in The Netherlands involving annually 7 million EURO of projects on reducing energy use in the Dutch protected horticultural sector. Aside of this task he is international project manager for the last 20 years working on numerous projects all around the world.

International Project Manager

Tisha Livingston is the CEO of Infinite Acres, a wholly owned subsidiary of 80 Acres farms.  The company was originally founded as a global joint venture between the Dutch company Priva, a greenhouse technology company, an American indoor farming company, 80 Acres Farms and the British Ocado Group, U.K.’s largest online grocer.
Prior to forming Infinite Acres, Tisha was the co-founder and President of 80 Acres Farms, a pioneer in the field of vertical farming in the United States, where they grow, operate, sell and distribute the freshest vegetables and herbs delivered to supermarkets and restaurants year round. In her prior role, Tisha was Chief Operating Officer of Sager Creek Vegetable Company, a Division of Del Monte Foods. She connected with many American farmers and valued the role of local food in enabling stronger and healthier communities. She brings to 80 Acres Farms her strong track record of growing revenues, reducing costs and enhancing capital efficiencies.
Tisha began her career in the food industry over 25 years ago, encompassing Finance, Manufacturing, Procurement, Warehousing, Logistics, Demand Managing, Planning, S & OP, Quality, R & D, Business Intelligence, IT, and Engineering.

Ir. Eric Poot has been manager of Delphy Improvement Centre in Bleiswijk since April 2024, where he leads applied research in greenhouse horticulture. With his team he focuses on the development and application of knowledge and technological innovations within cultivation systems, with the aim of making the sector more sustainable and future-proof. Before his position at Delphy, Poot worked for years at Wageningen University & Research (WUR), where he was team leader within the Greenhouse Horticulture & Flower Bulbs business unit. At WUR, he was involved in a large number of projects as project leader and researcher, including projects about transitions and (system) innovations. Poot is an advocate of knowledge sharing and cooperation between research, business and education. He emphasizes the importance of integral approaches, in which factors such as light, climate and energy consumption are jointly optimized, and in which digitalization plays an essential enabling role. His vision is that horticulture makes an essential contribution to a healthy diet and the well-being of people worldwide, and that knowledge and technology play key roles in achieving sustainable food production.

Manager Improvement Centre

Passionate about plant physiology and modelling. I leverage my expertise to further evolve the domain of digital twins in decision support and autonomous growing. Reach out if you would like to get in touch on greentech.

WR Onderzoeker

I work for Boerenbond, the biggest farmers association in Belgium. My function is research coördinator and teamcoach of Team Climate and Technology. My team consists of 15 employees who support farmers in making their agricultural and horticultural businesses more sustainable. We work on themes such as soil, circular economy, digital innovation, emissions, energy, innovation processes, climate, alternative crops and water. We achieve this by stimulating innovation in agriculture and horticulture; we represent the interests of agriculture and horticulture; we support our members through training and networking activities; we take action to improve social acceptance for the agricultural sector and we provide high-quality advice​ to members.

Research Coördinator and teamcoach of team climate & technology

Directeur Landbouw, Voeding & Milieu

Diana Gibson was first elected as the MLA for Oak Bay-Gordon Head, British Columbia, Canada in 2024.
Diana was appointed the Minister of Jobs, Economic Development and Innovation in November 2024.
Diana is an award winning community leader and entrepreneur. Diana was the Executive Director of the Greater Victoria Community Social Planning Council, where she founded multiple regional services and programs including the Greater Victoria Rent Bank. She is also a successful entrepreneur and CEO who co-founded multiple businesses including one which is Canada’s largest Indigenous-owned consulting firm. Prior to that, she directed a University research institute.
Diana and her husband live in Oak Bay Gordon Head where they are raising their three children and where Diana has been an active volunteer in school, community and parent associations.

B.C. Minister of Jobs, Economic Development and Innovation

At the helm of Skytree as CEO, Rob is steering the ship, driving the strategy to ready Skytree to be introduced to the world. With a distinguished history of leading high-growth companies, from scale-ups to enterprises, Rob’s leadership is marked by a relentless pursuit of growth and impact. His profound commitment to effecting positive societal change ensures that Skytree's journey is navigated with skill and foresight. With Rob at the wheel, Skytree is in safe hands.

Master’s degree in Chemical Engineering from the Universitat de València, currently working as an R&D Technician in the Sustainable Materials Development Department within the Agriculture and Aquatic Environment Group.
Multiple years of experience in the formulation, processing, and transformation of thermoplastics, with a strong focus on bioplastics. My expertise lies particularly in extrusion technologies, including cast film, blown film, and foam extrusion.
My research is driven to commitment to advancing sustainability in the agricultural sector through the valorization and recycling of industrial by-products, the improvement of conventional agricultural plastic products, and thedevelopment of innovative, eco-friendly solutions for agricultural applications.

R&D in Sustainable Materials for Agriculture & Aquaculture

Managing Director of Plantanova and Horticonnect.
 Plantanova is a young vegetable plant Nursery where technology and talent meet to raise high performance plants.
Horticonnect NL is a consortium of Dutch companies providing technology, services and knowledge, linking the Dutch possibilities with the Mexican vibrant horticultural sector.

Managing Director

Johanna Bac-Molenaar became biologist, because she is fascinated by the living world around here in which each creature has its own role and place due to adaptations and interactions. During her studies in biology and in her PhD research, she specialized in the study of plants and their interaction with the environment. She currently works as a 'Plant Health' researcher at the Greenhouse Horticulture business unit of Wageningen University and Research, on the design and testing of resilient and sustainable cultivation systems. Her research aims to minimize pesticide use and to work more and more circular. As a specialist in strawberry cultivation, she likes to see the cultivation cycle (propagation, nursery and production) as one interconnected system for which integral solution work best.

Researcher Plant Health

Karma Genetics is a respected name in the cannabis industry, recognized for its deep expertise in cannabis breeding and genetic development. Founded in the Netherlands in the early 2000s, the company has built a strong reputation for preserving classic genetics and applying natural, stable breeding methods. Karma Genetics focuses on creating resilient, high-quality cultivars known for their unique terpene profiles and consistent performance. In addition to breeding, Edward is also active as a genetic consultant, offering expert advice to licensed producers, breeders, and cannabis companies worldwide. His consultancy work includes genetic stabilization, selection strategies, and the development of custom cultivars tailored to specific market needs. With over two decades of hands-on experience, Karma Genetics plays a key role in advancing the standards of cannabis genetics. Through collaborations and knowledge sharing, Karma continues to shape the future of the cannabis industry with integrity and innovation.

Iddo is currently the co-founder and CEO of Arugga since 2017. Previously, Iddo was VP of Research and Development at Dune Medical Devices. He holds a Ph.D. in Mechanical and Aerospace Engineering from Princeton University.

Steven Grundy is a plant scientist specializing in sustainable agriculture and precision farming. At Gardin Ltd, he develops and tests novel applications of plant biofeedback sensors, working closely with growers to integrate physiological data into day-to-day decision-making—advancing more efficient, productive, and resilient farming systems.

Senior Plant Scientist

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<div>My name is Frans Goud. Grower at BASF / Nunhems. I have been working in horticulture since I was 16. Started working and learning at a cucumber nursery. Here I grew into a manager. After more than 20 years, I started working as an assistant cultivation manager at a tomato nursery. And for the last 8 years I have been working at BASF/Nunhems as (senior technician) cultivation manager tomato / cucumber. For the past 6 years, we at Nunhems have been closely involved in data-driven growing and we have been using the new Intelligent Algorithms in the IIVO climate computer.</div>
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Senior Technician

I am George (Qingzhuo) Qi, an incoming PhD candidate at Wageningen University & Research, working with Demeter42. My goal is to bridge the gap between greenhouse modeling in research and the practical challenges of greenhouse cultivation. I leverage the power of AI and digital twins to provide growers with optimized decision-making in greenhouse crop management.

AI Specialist

Management Studies degree educated at Birmingham University with nearly 40 years of international commercial experience.  Focussed on the water sector for the last 25 years working globally promoting environmentally sustainable, efficient and effective water resource management with particular emphasis on water collection and storage.

Global Sales Manager

Founder/CEO of Gardin

As a cannabis cultivation consultant, Kjell is involved in multiple growing and research projects. Kjell oversees the daily operations at the “Cultivation for Compounds” consortium on behalf of Cultivators. Kjell is also one of the main teachers of the “Operational Excellence Training” project, hosting both lectures and practical sessions on the cultivation of medical cannabis. He can also be found advising growers around Europe.
Kjell holds a MSc in Plant sciences with a specialization in Greenhouse Horticulture from Wageningen University. Kjell’s research focused on the effects of light intensity and spectrum on the growth and development of medical cannabis.

Cultivation consultant - Project Manager

Researcher in Circular Greenhouse Horticulture

Rio Pals coordinates WUR Student Challenges at Wageningen University & Research, creating international, interdisciplinary competitions that encourage students to work on real-world sustainability issues through collaboration and innovation.

Manager WUR Student Challenges

Alberto López is a Systems Engineer at Agritecture Consulting, where he advises on optimizing operations and energy performance for Controlled Environment Agriculture (CEA) facilities. With an MSc in Biosystems Engineering from Wageningen University and previous experience managing operations at GROWx’s vertical farm in Amsterdam, Alberto has extensive hands-on expertise in greenhouse and vertical farm design, climate control, and energy efficiency.
Throughout his career, Alberto has worked on cutting-edge projects including climate adaptation studies in Costa Rica, vertical farming system analyses with the German Aerospace Center (DLR), and plant selection methodologies for space missions. His deep technical knowledge, combined with practical industry experience, equips him to help growers innovate and improve sustainability and profitability in CEA ventures.

Systems Engineer

Rick Glumac was first elected as the MLA for Port Moody-Coquitlam (now Port Moody-Burquitlam), British Columbia, Canada in 2017.
Rick was appointed Minister of State for Trade in November 2024. He also serves as B.C.’s representative to the Pacific NorthWest Economic Region where he recently completed his term as President. Rick has previously served as the Parliamentary Secretary for Technology as well as the Premier’s Liaison to Washington State. As an MLA he has served on special committees on Reforming the Police Act, Reviewing Private Members Business, and has chaired the committee to review the Freedom of Information and Protection of Privacy Act.
From 2011 to 2017, Rick served as a city councillor for the city of Port Moody where he led efforts to improve funding for Eagle Ridge hospital, expand childcare and preschool space, improve environmental practices and increase park space in the community.
Rick served as Vice President of the Lower Mainland Local Government Association and was elected as Vancouver Metro Area Representative at the Union of BC Municipalities.
Rick graduated from Simon Fraser University with a Bachelor of Applied Science in Electronics Engineering. Rick has worked in a variety of hi-tech industries, from animation on major films like Shrek 2 and Madagascar, to video games, to developing mobile apps for Fortune 500 companies. Rick understands first-hand the value of supporting BC’s vibrant tech sector.
Rick lives in Port Moody, British Columbia, Canada.

B.C. Minister of State for Trade

Ramin Ebrahimnejad is a Business Development Manager at the James Hutton Institute (JHI), a leading centre for agricultural, environmental, and food systems research in the UK. He plays a key role in connecting science with industry, enabling the delivery of impactful research and scientific services that support innovation across the agri-food sector.
Ramin leads commercial engagement for the Advanced Plant Growth Centre (APGC) and the National Alternative Protein Innovation Centre (NAPIC)—two major initiatives based at JHI. The APGC is a cutting-edge facility driving innovation in controlled environment agriculture (CEA), crop phenotyping, and vertical farming, supporting the development of resilient and sustainable food production systems. NAPIC acts as a national hub for the alternative protein sector, fostering collaboration between academia, startups, and global food companies to accelerate the transition toward sustainable proteins.
With a background in data science and sustainable agriculture, Ramin is focused on advancing partnerships that combine research excellence with real-world application—delivering solutions that improve productivity, climate resilience, and nutritional outcomes in modern food systems.

Learn to grow! 
Beanstalk stimulates the growth and development of people and organizations within the horticulture sector. We create an inspiring learning environment for all who work in our beautiful sector. A place to explore and develop talents, where your company is supported to evolve towards a future-proof (self-learning) organization.

Trainer

With a solid 28-year track record in the financial sector as a bank branch director, I have developed strong strategic capabilities in planning, investment analysis, human resources management, and customer loyalty. Now, as Manager of the INNOVACAL Cluster, I apply this experience to drive innovation and boost competitiveness in the Andalusian agri-food industry, fostering collaboration among companies and promoting sustainable, technology-driven solutions.
I hold a degree in Business Administration and Management from the University of Jaén, complemented by additional training in finance, taxation, and regulatory compliance. Recently, I earned SAP Financials certification, further strengthening my ability to optimize financial management and support strategic decision-making in digital environments. I also stay up to date through an Advanced Vocational Program in Web Application Development, expanding my competencies in digital transformation and process automation.
Passionate about continuous learning and the transformation of key sectors, I combine financial insight with technological innovation to create meaningful impact on business growth. With a practical and solution-oriented approach, I enjoy connecting talent, resources, and opportunities to add value to both the agri-food sector and the broader economy.

Cluster Manager

Reinier Wolterbeek is the Chief Product Officer at ONNA Greens, Norway's largest commercial Indoor Vertical Farm. He is largely accountable for moving trial crops into commercial crops.
Before joining ONNA, Reinier was the co-founder and CTO of Sundrop Farms, developing, building and operating 6 medium & high-tech greenhouses in Australia, the Middle East, Europe and USA, growing tomatoes, cucumbers, bell peppers, strawberries & raspberries. 
Reinier has over &gt;20 years of innovative CEA experience with MSc degree from Wageningen University & Research.

Chief Product Officer

Business Development manager

Janneke Grit, MSc earned her MSc degree in Greenhouse Horticulture in 2015 at Wageningen University. Thereafter she was a lecturer at HAS Green Academy teaching in the Horticulture & Business Management program. She instructed students plant physiology courses, provided courses to professionals and conducted applied research mainly in the field of greenhouse horticulture and vertical farming. Since 2023, she has been working as scientist at the Business Unit Greenhouse Horticulture of Wageningen University and Research. Her main area of expertise is greenhouse crop physiology, with a current focus on the safe application of new CO2 sources for horticulture and transitions to new cultivation systems. Her research is carried out in close collaboration with growers, the supply industry and the government.

Scientist Greenhouse Crop Physiology

Marketing Manager

Elise Wieringa, Sustainability Manager, inspired by nature 
I work as Sustainability Manager by Intratuin large Garden centre Retail chain in the Netherlands, Belgium and Germany. 
Being a source of inspiration, information and support to colleagues and partners in the supply chain to achieve a better and greener world with trees, plants and flowers.  
I apply my (cultural) knowledge and experience specifically to find solutions to a chemical free plant assortment with an ambition of 70% in 2030.

Sustainability Manager

Joseph began his career in 2012 in instrumentation and controls engineering, using sensors and PLC systems to control auxilary systems in semi-conductor manufacturing. In 2019, he returned to university to study biosystems engineering at Wageningen University and Research. Since graduation he has worked at Wageningen research modelling water flows through soil to reduce emission of water, nutrients, and PPPs into the environment; optimizing fertilization to accomodate dynamic recirculation throughout the crop cycle; and, since 2023, using biochar as a cultivation susbtrate in greenhouse trials at the WR Glastuinbouw research station in Bleiswijk. Joseph brings a fresh perspective into the horticultural industry and has an eye for both what is possible and what is practical.

Researcher - Rootzone Dynamics and Sensing

VDE plant is a family owned nursery with several locations, in total we grow over 30 different types of tropical potted plants, in total over 10 milion pots a year.
With a team of 7 people we are responseble for growing on our main location of 8 hectares, partially equipped with dimmable LED growing Lights.
Our energy comes from a gas-fired CHP, supported by a heat pump, E- boiler and gas boiler.
In crop protection we mainly use beneficials for optimal results and a minimum impact on environment and footprint.
We started early with footprint calculation in 2015, which helps us to make sustainable choices to improve our poces.

Grower

Manager Smart Growing

Lambert van Horen is working as a RaboResearch senior specialist in Utrecht. His focus is on greenhouse horticulture, floriculture, and mushroom culture. Lambert has been with Rabobank since 2000, started in the role of sector manager for horticulture. After that, he worked as a relationshipmanager. Before joining Rabobank, he worked with Wageningen Economic Research and the Dutch Ministry of Agriculture. Lambert holds a master’s degree in horticulture from Wageningen University.

Senior specialist Fresh Produce

Dr.ir.ing. Sander Mertens holds a PhD in Aerospace Engineering, specializing in "Wind Energy in the Built Environment." He earned a Master's degree in Applied Physics from Delft University of Technology (TU Delft) and a Bachelor's degree in Mechanical Engineering from Inholland University of Applied Sciences. During his PhD, he led the Wind Energy/Building Physics department at the engineering firm DHV. He later co-founded Ingreenious, an international consultancy firm, and also co-founded Windchallenge, where he spent nine years working on wind energy projects.
In 2018, he was appointed Professor of "Energy in Transition" at The Hague University of Applied Sciences. He is an expert in the integrated approach of the energy transition, with a focus on system integration of hydrogen, direct current, and low-temperature heat. In June 2020, he became the Director of the Centre of Expertise "Mission Zero" at The Hague University of Applied Sciences, where he developed a multidisciplinary approach to sustainability transitions and a large partner network.
Sander Mertens serves on the advisory boards of several companies and has contributed to numerous projects focused on the shift from fossil fuels to renewable energy.

Director Center of Expertice Mission Zero (THUAS)

A forward-looking, experienced leader with expertise in executing strategies to drive partnerships and innovation. Collaborates with industry, government, and academic partners to translate opportunities into high-value partnerships that drive social and economic impact.

Director, B.C. Centre for Agritech Innovation

With my team Synergrown, we recently won the second prize in the ReThink Food Student Challenge. I myself am a student in Biosystems Engineering at WUR, with a background in Mechatronics Engineering. I'm passionate about indoor and outdoor farming, computer vision, and data-driven modelling. I'm currently working on my master's thesis on GAM and root detection with computer vision.

MSc student

Business Manager

Ronald Hoek is CEO and co-founder of Blue Radix, a pioneering company revolutionizing horticulture through AI-driven solutions. With a profound commitment to sustainable greenhouse production, Ronald spearheads innovations that optimize crop yields while minimizing resource usage. With the Blue Radix team he unlocks the value of Autonomous Growing for greenhouse companies worldwide.

I am Niels van der Geest, graduated in Biosystems Engineering from the University of Wageningen and currently working as a cultivation engineer at Delphy, the Netherlands, with the focus on Greenhouse Vegetables. As cultivation engineer, I develop data-driven cultivation management tools that support growers in making data driven decisions!

Specialist data-driven growing

Roel Janssen is the head of Business Development  at Planet Farms, a technology company that builds and operates fully autonomous vertical farms at scale. Before devoting his work full-time to Planet Farms Roel spent 13 years at Signify (previously known as Philips Lighting), where he was the Global Director for City Farming. In his years at Signify Roel became an industry expert in the field of vertical farming and has been invited to speak and share his views all around the globe. He was also a guest lecturer at the HAS University of Applied Science in the Netherlands. Roel graduated Business Administration in Eindhoven, where he still lives with his wife and 2 kids. Next to growing plants in a sustainable way Roel has a great passion for wine, which resulted in a WSET 3 certification.

Head of Business Development

General Director of the Agriculture and Food Industries Sector at the Ministry of Investment of Saudi Arabia (MISA)

Luuk Graamans is a researcher from Wageningen Research, where he researches high-tech greenhouses and vertical farms in the business unit Greenhouse Horticulture. Our recent research focuses on the effects of the Energy Transition on the technical design of greenhouses. We will present the KasEnergieWijzer, an intuitive tool to design and calculate the performance of the greenhouses of the future.

Master in Sciences - Greenhouse Production and Agribussiness
Master in Sciences - Renewable Energy
Specialiazation in Climate controls
Specialization in Plant Nutrition
Agrilcutural Engineer

General Manager/Head Grower

Rebecca joined Heliospectra in 2014 and is responsible for the company’s commercial sector, including marketing, sales, and technical support team. Her role involves providing strategic direction, contributing to Heliospectra's growing influence in intelligent LED grow lights for greenhouse and controlled environment horticulture. Rebecca actively participates in advancing LED lighting technology and control solutions for the horticultural and agricultural sectors, establishing Heliospectra as a key leader in these industries. Before joining Heliospectra, she gained valuable experience in white goods and LED lighting in Germany. Rebecca holds a Master's in Marketing and Consumption from the School of Business, Economics, and Law in Gothenburg, Sweden. With a strong dedication to innovation, she continues to guide Heliospectra toward a sustainable and prosperous future in global agriculture.

Within Delphy I am responsible for setting up and carrying out various studies at the research location in soft fruit: Delphy ISFC. This also includes spreading and transferring knowledge at meetings, events, etc. Working at Delphy and the Delphy ISFC offers me the opportunities to contribute to innovating and improving strawberry and soft fruit cultivation. By doing this, we not only contribute knowledge for growers, but also to the entire food chain. With the Delphy ISFC team we contribute to sustainable cultivation of strawberries and soft fruit for the future, with regard to people, planet & profit.

Manager ISFC

Director of Business Development at Skytree, who develops and deploys smart technology that captures atmospheric carbon dioxide, enabling its use or storage to combat climate change and aid society and businesses around the world.

Business Development Director

Business Development Manager

Starting at Logiqs in 1989 in the field of software and controls I moved to designing growing systems in 2009. Combining innovative logistic, climate and irrigation systems to best grow plants is my passion. In the past years this led to various innovations, such as Bench precise irrigation, climate and light, 2D shuttles that drive through the greenhouse , or vertical farm, to take care of logistics. Lately most focus goes to creating a very homogeneous climate near the leaves of the plants. This allows for higher humidity that can speed up growth a lot and at the same time reduce the energy use.

Teeltmanager Greenbase + Greenside

Grower Success Manager and Business Developer at Growficient, helping licensed cannabis cultivators worldwide enhance their irrigation strategies with wireless substrate sensors, an innovative online platform and tailored consultancy. - By optimizing irrigation and fostering a deeper understanding of holistic growing practices, I empower growers to achieve better yields, improved product quality, cost-efficiency, and sustainable water use.  - I drive business development efforts, focusing on expanding Growficient' presence in the US and EU cannabis markets. - My passion lies in leveraging technological innovation and product integration to elevate the cannabis industry, and advocate for the recognition this incredible plant deserves.

Grower Success Manager / BD

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