This session explores the science of crop modeling and its practical application in data-driven crop management. We’ll cover usable growth models and how growers can benefit from them by improving decision-making and enhancing crop management efficiency.

From crop expertise to data-driven cultivation management

Passionate about plant physiology and modelling. I leverage my expertise to further evolve the domain of digital twins in decision support and autonomous growing. Reach out if you would like to get in touch on greentech.

WR Onderzoeker

With a background in international business, I have many years of experience in lighting & vertical farming. I lead a multi disciplinary team of plant specialists, sales application engineers and business developers to build vertical farms globally, tailored to the specific and local business needs of the customers/entrepreneurs.  Key to my work are my passion for food, people and sustainability. 
Signify is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Signify agricultural lighting helps growers and farmers to unlock the power of light to sustainably feed a growing population and brighten lives. Within Signify Agriculture, Philips Horticulture LED grow lights help control many aspects of crop growth to get better business results and increase yield, quality and consistency of the crop.

Business manager Philips Vertical Farming

Douwe-Frits Broens is an expert in innovation management. Holding a PhD in Management Science he has 35 years of experience in the interface between technical research and commercial development. Throughout his career he had several consulting or management positions in applied research and business development. His current fields of interest are agrilogistics, vertical farming, biobased materials and biofuel production.

Project Manager

Green architect, inspirator and strategist.

As Senior Researcher Plant Health I work at Wageningen University and Research Horticulture leading a research team with focus on hostplant resistance/resilience to pests and diseases in greenhouse crops.  I am an Agricultural Engineer specialized in Plant Production (Agricultural Ing. University of Bonn, Germany) and have obtained an MSc in Pest Management (Imperial College London, UK) sustained by a grant from the German Academic Exchange Service. Thereafter, I obtained a PhD in biological control of weeds with fungi (University of Fribourg, Switzerland). My research continued in the Netherlands on diagnosis and control of pests and diseases in indoor horticulture at the University of Leiden  specializing in identifying chemical plant compounds related to host plant resistance/resilience to pests and diseases. Identified compounds are subsequently used for resistance breeding, inducing resistance in susceptible varieties and development of biopesticides. Currently, I pursue the practical application of this approach at Wageningen University and Research leading research projects in: design and implementation  of sustainable and resilient cultivation systems in ornamentals, vegetables and bulbs; use of LED lights for induction of plant resilience; reduction of nitrate fertilization to increase plant resilience and most recently early detection methods of pests and diseases via (hyperspectral) imaging, volatile detection, airborne spore monitoring and use of electrophysiological sensors. As such I closely co-operate with government institutions, growers and companies in the horticultural sector.

Senior Researcher Plant Health

Aurélie Bovi is the Innovation Lead for the Controlled Environment Agriculture sector at the UK Agri-Tech Centre. A molecular biologist and geneticist by training, with 10 years’ experience in laboratories and a specialist technical knowledge in plant sciences, Aurélie has worked in business innovation facilitating roles for over 15 years, engaging and collaborating with UK and international organisations in cross-cutting industry sectors and disciplines to deliver solutions to the agri-food sector. She has built an enviable network of contacts across research, industry, policymakers and government bodies. Through her roles she has gained broad view on the innovation landscape (including funding) and cross-cutting R&D knowledge across an array of industry sectors and technologies relevant to the agrifood and broader bio (circular) economy - including agri-tech; biotechnologies (industrial; synthetic biology); (bio)renewables; big data/AI; indoor farming (horticulture; CEA). Over the past few years, Aurélie has expanded her knowledge and expertise of the horticulture and indoor farming, working closely with stakeholders on the development, delivery and adoption of novel/disruptive technologies, processes, and approaches in those sectors.

Innovation Lead, Control Environment Agriculture

VDE plant is a family owned nursery with several locations, in total we grow over 30 different types of tropical potted plants, in total over 10 milion pots a year.
With a team of 7 people we are responseble for growing on our main location of 8 hectares, partially equipped with dimmable LED growing Lights.
Our energy comes from a gas-fired CHP, supported by a heat pump, E- boiler and gas boiler.
In crop protection we mainly use beneficials for optimal results and a minimum impact on environment and footprint.
We started early with footprint calculation in 2015, which helps us to make sustainable choices to improve our poces.

Grower

Lambert van Horen is working as a RaboResearch senior specialist in Utrecht. His focus is on greenhouse horticulture, floriculture, and mushroom culture. Lambert has been with Rabobank since 2000, started in the role of sector manager for horticulture. After that, he worked as a relationshipmanager. Before joining Rabobank, he worked with Wageningen Economic Research and the Dutch Ministry of Agriculture. Lambert holds a master’s degree in horticulture from Wageningen University.

Senior specialist Fresh Produce

Marcus Comaschi is the founder and CEO of GyroPlant, a UK-based company advancing next-generation plant cultivation in Controlled Environment Agriculture (CEA), smart at-home hydroponics, and space-based plant research by eliminating traditional single-use substrates. Under Marcus’s leadership, GyroPlant develops clean, reusable, and waste-free substrate technology that enables resilient, future-ready food production systems. Over the past three years, GyroPlant’s novel silicone rubber seed cups have been integrated into more than 125 international R&D projects, supporting a wide range of crops-from peas and strawberries to eucalyptus saplings. Trusted by hydroponic growers and research institutions worldwide, Marcus has also forged collaborations with leading companies such as Dole UK to accelerate sustainable, substrate-free cultivation in both hybrid and indoor plant cultivation systems.

Founder and CEO

My background in computer science has led me to see plant biology as the next big challenge.
At hexafarms, we've built an AI-powered, sensor-driven platform tailored for greenhouses and indoor farms. By blending computer vision with real-time sensor data, our system can forecast yields weeks in advance– and at impressive accuracy levels. This allows growers to optimize everything– from climate control to harvest planning– right from a single intuitive dashboard. 
I'm excited to connect with growers, partners, and fellow innovators to explore how we can further unlock efficiency, reduce waste, and build resilient food systems together.

Joost holds a Master's degree in Biosystems Engineering from Wageningen University. With a strong technical background, he specializes in developing strawberry cultivation planning and management software at Delphy. Joost leverages his expertise to create data-driven solutions that enable growers to improve their cultivation practices.

Cultivation Engineer Soft Fruit

Jef is an independent consultant for legal cannabis growers. As six-sigma greenbelt he improves and shapes business processes. For the scale-up that legal growers are he helps selecting and implementing the most fitting solutions for Seed-to-sale, post-harvest and Track and Trace. He writes regularly for <a href="https://cannabisindustrie.nl/author/jefmartens" target="_blank">cannabisindustrie.nl</a> about the Dutch Experiment impact, medicinal cannabis and Germany.

Analyst

With over more then 40 years of experience in the field of Horticulture, always following the latest innovations and today inspiring and motivating many young and ambitious people within the GreenV group to deliver integrated solutions with cutting-edge technology for our customers.

Global Sales Director

Laura van de Kreeke is a passionate advocate for sustainable food systems and one of the original farmers at Growy, a vertical farming company changing the way food is grown. Committed to making tasty, healthy, and affordable food accessible to all, Laura plays a key role in Growy’s mission to help create a more sustainable and resilient food ecosystem.

Farmer

Suzanne Verboon studied Biotechnological Engineering at Wageningen University and worked for several years as a manager at the Dutch enterprice agency RVO. She is now Program leader Agriculture at <a href="https://www.fme.nl/marktsegmenten/landbouw-water-voedsel">FME</a>, the Dutch Industy organisation.  Suzanne has extensive experience with innovative projects and programs, both nationally and internationally.  As Program Manager for <a href="https://nxtgenhightech.nl/agrifood/">NXTGEN Hightech</a> she uses her passion for technology and agriculture to accelerate innovation for future proof sustainable food production.

Program Manager AgriFood

Passion, commitment, and responsibility in their work, with a strategic vision through innovation as a differentiating element to improve products and processes in companies and organizations. A lover of challenges and long-term vision, moving forward with firm and steady steps

General Director

Cultivar was established with the goal of bringing an innovative agricultural technology to market, combining the expertise of Université Laval, Farm3, and Ulysse Biotech. The company aims to secure year-round strawberry production in controlled environments, while also ensuring a reliable supply of high-quality, pesticide-free, and insect-free transplants. These transplants serve as a critical input for Cultivar and its clients, enabling them to focus on the quality of their final products and to innovate in delivering healthy, high-standard produce to consumers. At the heart of this initiative is a commitment to sustainability, food autonomy, and cutting-edge collaboration between academic and industrial partners.
The company is led by Vincent Hall, Founder and CEO, who brings a strong background in international procurement and logistics. With experience in managing strategic, large-scale projects—ranging from infrastructure development to industrial partnerships—he plays a key role in aligning innovation with real-world market integration. Through Cultivar, Vincent applies his expertise in partnership development and agile project execution to create robust, scalable solutions tailored to market needs. His leadership ensures that Cultivar not only delivers technical excellence, but also fosters long-term value for clients and the broader agri-food ecosystem

Chief Executive Officer

Dr. Lesley Campbell is a Professor at Toronto Metropolitan University. Over 20 years studying pollination biology in agriculture, she trained over 75 students and secured $7.7 million in funding. Campbell’s expertise for creating tools for agriculture includes methods to clone Cannabis, extract cannabinoids, and assess risk of escape of genetically engineered genes. Drs. Bougherara and Campbell have developed a pollination tool for CEA raspberries that outperform outdoor farms by 350%.

Professor

Dr. David Bubenheim is an Innovation Advisor and Senior Scientist for the University of California, Agriculture and Natural Resources.  Focus includes Controlled Environment Agriculture and, in that capacity, participates in the Global CEA Consortium (GCEAC) launched through a Netherlands / California collaboration.  Formerly a senior research scientist at NASA, he developed CEA plant-based, life support systems providing for self-sufficient, human settlements on Mars.

Senior Scientist /  Innovation Advisor

Rudolf de Vetten is Chief Product Officer and co-founder of Blue Radix. Blue Radix controls climate & irrigation in greenhouses with AI. Based on the goals and strategy of the grower, Blue Radix helps growers to produce more with less resources. Many growers have embraced this solution in the past years, winning back control and time. Rudolf de Vetten is responsible for the product strategy, data science development and HR. With a strong track record in business and product development, he has realized succesful data driven innovations in the horticulture market. Solid background in the field of software development, project management and energy technology.

Chief Product Officer

Mikel started with for FoodVentures as Project Manager in 2012 and has since then develop to his current role of Chief Operating Officer. During his decade of employment with FoodVentures, Mikel has worked in our operations in Busk in Ukraine, Belgorod and Sosnogorsk in Russia, Aqtobe in Kazakhstan, Shanghai in PRC, Hawaii, Kentucky and California in the US and Frovi in Sweden. Mikel holds a BSc in Business Administration & Agribusiness from HAS Den Bosch University of Applied Sciences.

Edwin Kroon has a background in biology and dreams of copying nature’s nanostructures on everyday items. From bacteria-killing butterfly wings on a doorknob, to Namibian Desert Beetle to promote the foaming of beer, a laser can recreate functional 3D-nanostructures on any material. 
With EKYW Edwin Kroon wants to fully utilize the laser’s potential and demonstrate it as a viable alternative to chemicals such as: ink, glue (stickers), pesticides, herbicides and cleaning-products. Backed by academia, recyclers and producers alike it is safe to say that lasers are the future.

Laser Expert

Carlos, CEO and founder of Digital Energy, leads a development platform that transforms data centers into energy producers, providing greenhouses with sustainable, carbon-free heat through high-performance computing.

Founder & CEO

Pedro Martínez Lázaro is a born salesperson with a strong track record as a Commercial Director, entrepreneur, and engineer. He is one of the four founding partners of INDUSER, a Spanish company specializing in the design and manufacturing of fully automated packaging lines.
Throughout his career, Pedro has led the company’s business development efforts, playing a key role in expanding its presence across international markets. His approach to client relationships is rooted in trust, professionalism, and deep knowledge of both the product and the agri-food industry.
Today, he joins us to introduce INDUSER and share how their ever-evolving solutions are helping producers of all kinds to automate their processes — offering not only cutting-edge technology but also a strong commitment to service and long-term collaboration.

Chief Business Officer

https://www.linkedin.com/in/rikclymans/

Research coordinator greenhouse vegetables

Alexander van Tuyll has been working at Wageningen University & Research’s Business Unit Greenhouse Horticulture for nearly four years, with a background in biosystems engineering. His research explores circular greenhouse horticulture. This is also the topic of his ongoing PhD. Nutrients, CO2 and renewable growing media are the focus of his current projects.

Researcher in Circular Greenhouse Horticulture

Shaun is the founder and CEO of COSMOS Ag, a global agtech company that provids various inteligence and IoT solutions.
Before founding COSMOS off from Bayer, Shaun served as Venture Founder and Head of China at Bayer’s Digital Incubator, a corporate venture studio that he also co-initiated. With over 15 years of academic and professional experience spanning Asia, the U.S., and Europe, Shaun has built a diverse career at the intersection of technology, business, and investment. His past roles include strategy consulting at Ernst & Young, venture capital investment at Samsung Next, and business development with AI startups in Silicon Valley.
A telecom engineer by training, Shaun also holds an MBA from the Haas School of Business at UC Berkeley.

Willy Contreras-Avilés is a PhD candidate at Wageningen University in the Horticulture and Product Physiology Group whose main research interest in focused in understanding the role of light in the regulation of plant specialized metabolites in medicinal cannabis. He did his bachelor's degree in Biotechnology and Organic Chemistry of Natural Products at Universidad Santo Tomás in Santiago, Chile. Later, he completed a double Master degree in Business and Science where he specialized in Cosmetic Science, at Rutgers University in New Jersey, USA. Most recently, he decided to diversify his career by doing a third Master in Plant Sciences at Wageningen University in the Netherlands, consequently leading to his current doctoral position where he is aiming to understand the effect of ultraviolet radiation on the physiology and specialized metabolism in medicinal cannabis.

PhD Candidate

Martin is responsible for Certhon’s growth chamber projects. With a background in Optical engineering and climate control systems, Martin is specialized in (LED) lighting systems and growth chamber design. Certhon has an extensive experience in turn-key realization of growth chambers for the commercial production of vegetables and flowers as well as specialized chambers for plant research. For example, insights into photosynthesis and transpiration to achieve higher production and quality and improve recourse use efficiency.

Consulting Engineer Indoor Farming Systems

Coert has been working at Wageningen Social & Economic research as social-economic researcher and has conducted research in the areas of crop protection, phytosanitary policy, PEF footrint calculations, economic horticulture income estimates research e and the designing of an economic model for feasibility studies in a vertical farm. Befor his position at WSER, Coert was projectmanager, auditor and certification manager at a certification body and greenhouse grower.

Eric Gerbrandt is a Plant Scientist with 18 years of experience in applied horticultural management of berry crops.  Based in British Columbia, Canada, he collaborates with a diversity of researchers across various scientific disciplines (e.g., breeding, entomology, pathology, virology) to address practical challenges facing Canadian berry growers.  Currently, his research focus is on developing economically viable indoor systems for year-round berry production in Canada.

Co-Founder and Chief Science Officer

Board Chairman

Member of management

Jouke Campen became an engineer in Applied Physics at the Technical University of Delft, specialized in heat and mass transfer. He started working at Wageningen UR in 1997. His main field of research is energy and climate control in protected horticulture. He finished his PhD on dehumidification of greenhouses October 2009. Currently he is the coordinator of the energy program of the ministry of Agriculture in The Netherlands involving annually 7 million EURO of projects on reducing energy use in the Dutch protected horticultural sector. Aside of this task he is international project manager for the last 20 years working on numerous projects all around the world.

International Project Manager

Jesse Verbeke plays a key role at Phormium Climate Screens, where he supports customers in selecting and using climate screens in the most optimal way. He has extensive knowledge about screen properties and is actively involved in the development of new screen types, helping to innovate and refine solutions that meet the evolving needs of the horticultural industry.

Product manager

Wendy Walrabenstein is an economist, registered dietitian, and health researcher. After 15 years in the international financial sector as a banker, she made a bold career switch by starting from scratch with a degree in Nutrition and Dietetics. She went on to earn her PhD with groundbreaking research on the impact of a lifestyle program, focusing on plant-based nutrition, physical activity, relaxation, and sleep, on chronic diseases. She co-founded Plants for Health, where she currently serves as CEO. This organization offers science-based lifestyle programs for individuals with or without chronic conditions, as well as for organizations seeking to boost employee well-being. Wendy is also co-founder of the Physicians Association for Nutrition Netherlands and vice-chair of Physicians Association for Nutrition International.

Strategic Innovation Engineer Viscon Group

Adam Greenberg is the CEO and Founder of IUNU, a company that provides AI and machine vision systems to drive efficiencies and profits for greenhouse growers. 
IUNU & Mr. Greenberg has been recognized with a Medal of Excellence from Greenhouse Grower, best new indoor growing technology from United Fresh Produce Association, and was recently named to GPN's 40 Under 40 Class of 2020. Adam has also been a speaker & panelist at universities, associations, conferences, and recently sponsored an AI symposium for Congressional staffers on US Capitol Hill.
He founded IUNU in 2013 to revolutionize the greenhouse industry by using machine vision technology. His passion for agriculture came from his father who is a botanist and entrepreneur. Mr. Greenberg earned his degrees in Finance and Entrepreneurship from the University of Washington and is former Amazon.com. He is a fifth-generation native of San Francisco and travels 150+ days a year between the Netherlands, Canada, and the US, where he enjoys staying active and the outdoors.
In Mr. Greenberg’s own words, “The credit for our success goes to the team at IUNU. Look at the change we’re making and look how far we’ve already come. At the end of the day, our goal is to add value to our customers.”

René Beerkens is a seasoned horticultural expert with over two decades of experience at Hoogendoorn Growth Management, a global leader in sustainable automation solutions for greenhouse horticulture. As a Data-Driven Growing Consultant, he supports growers worldwide by explaining  and implementing the principles of Plant Empowerment—a holistic approach to optimizing plant growth through data, climate control, and collaboration.
With a strong focus on innovation, Beerkens has witnessed and contributed to the rapid evolution of horticultural technology, from advanced climate computers to precision sensors. 
Beerkens was also a key member of Team AuTomatoes, the winning team of the prestigious Autonomous Greenhouse Challenge organized by Wageningen University. He helped to design the algorithms that led the team to victory by optimizing crop yield, quality and Nett-profit using data-driven algorithms
 His collaborative 'down to earth' -mindset and dedication to continuous learning have made him a respected figure in the international horticultural community.

Senior Data Driven Growing Specialist

Passionate in nature and agriculture. MSc in greenhouse horticulture at Wageningen University. Expert in CEA, soilless systems, hydroponic, plant nutrition, fertigation, and closed irrigation systems.   Currently a researcher in plant nutrition at Wageningen UR Greenhouse Horticulture. Developing technology for the horticultural sector and furthering the knowledge of greenhouse crop nutrition.

Researcher

Sonny has been consulting growers for years on cannabis cultivation in countries where medicinal cannabis is legalized. His cultivation experience and expertise is strengthened as result of his involvement in trials at Wageningen University.
Not surprisingly, Sonny holds a master’s degree in plant science from Wageningen University with greenhouse horticulture as his specialization. He understands the importance of working together with the pharmaceutical, horticultural & hobby industry in the cannabis sector. Through his experience in his extensive network he learnt that cultivation expertise is a crucial factor to make growing facilities a success.

Managing Partner

Hi, I'm Kim! Welcome to GreenTech.

Exhibition Manager Domain Horticulture

Born and raised near the city of Mechelen, in Belgium’s main greenhouse vegetable‑growing area. As the son of a tomato and lettuce grower he literally grew up between the plants in a greenhouse. That’s where his passion for plants and greenhouse growing originates.
 
Specialized in hydroponic growing of leafy vegetables and herbs in open field, greenhouses or closed environments, and plant propagation. Currently consulting and supporting projects all over the world in different climate zones (like Japan, Belgium, the Netherlands, Germany and North America).

Sjaak is a driven and forward-thinking innovator with a deep passion for technology and sustainability. With years of executive experience at leading suppliers in horticultural automation and robotics, he plays an active role in the digital transformation of the industry. Sjaak has a unique talent for translating strategy into tangible results. His mission: to successfully leverage technology as a catalyst for a more sustainable world.
As founder of DigiVation, Sjaak firmly believes in the power of simplicity: complex knowledge, simply understood. On stage, he shares not only his expertise but also his personal journey and vision for the digital future of horticulture. With a sharp eye for scalability and human-centered solutions, he demonstrates how AI and XR technologies can drive the success of innovation in horticulture – accessible, applicable, and truly inspiring.

Founder, owner

Soil scientist and grower turned technology developer with a passion for agriculture, food, and food production.
Experience working across controlled environment agriculture firstly as a user of innovation and technology and now a leader in digitising and innovating in agriculture.
Takes great enjoyment working across multi-disciplinary teams amongst software, hardware bringing what the user needs to the forefront

Simone is the chairman of the Union of coffeeshop retailers in the Netherlands, kandidate for the European Parlement and working at the national and international level to advance regulation of cannabis and to professionalize the emerging industry. She is ons of the key figures who advocates on the legalization on a European level.

Voorzitter

Director of Business Development & Sustainability

Gonçalo is a Robotics Engineer who started his journey as a researcher at the Institute of Systems and Robotics at the University of Coimbra, Portugal. Afterwards he became the CTO, and later CEO of CoolFarm, a cloud-based, AI software company that developed control systems for indoor farming. He is currently the CEO of Periplo Innovation and Head of Software and Robotics at PlanetFarms.

Head of Software and Robotics

Co-founder and CEO of UK and US based crop genetics platform, Phytoform. A passionate crop geneticist with an unshakeabe belief that improving the genetics of the crops we eat and use can make a more sustainable food system.

Ruud Schulte, as the Manager of Innovation, Sales & Technology for the Filtration Division at Van der Ende Group, brings extensive expertise to his role. He leads the development and implementation of innovative filtration solutions while driving sales growth and technological advancements. Ruud's leadership ensures the division remains at the forefront of industry innovation and market competitiveness.

Manager Innovation, Sales & Technology

For the past 20 years Jorik Bremer MSc, has been on the forefront of industry disruptions and operated in the centre of new technological advances. Having worked at large companies (e.g Microsoft) and founding several technology startups his focus has been on the agricultural industry for many years. Backed by Google R&D Jorik launched the world's first purpose-built industry cloud for agriculture in the EMEA region for India based Cropin. As a director he currently oversees international growth at Hudson River Biotechnology, a CRISPR gene editing company based out of Wageningen the Netherlands.

Director Sales

Ryan brings more than 30 years of hands-on experience in the cannabis and horitculture industry. A second-generation cultivator and two-time Cannabis Cup winner, he has consulted with commercial cultivation operations worldwide. Ryan has held board positions with organizations such as the NCIA, RII, and Grow Up, and is a familiar face on the global speaking circuit with appearances at events like MJBizCon, Grow Up Conference, Cultivate, the Canadian Greenhouse Conference, and Greentech.
Before joining Cultiwool, Ryan worked with a leading LED lighting company, offering technical cultivation support not only for cannabis but also for a range of other crops including tomatoes, leafy greens, and ornamentals. Outside the grow room, Ryan is a passionate home brewer and was recently named the 2024 Front Range Circuit Homebrewer of the Year.

North America Technical Sales Manager

Export Manager

Ramin Ebrahimnejad is a Business Development Manager at the James Hutton Institute (JHI), a leading centre for agricultural, environmental, and food systems research in the UK. He plays a key role in connecting science with industry, enabling the delivery of impactful research and scientific services that support innovation across the agri-food sector.
Ramin leads commercial engagement for the Advanced Plant Growth Centre (APGC) and the National Alternative Protein Innovation Centre (NAPIC)—two major initiatives based at JHI. The APGC is a cutting-edge facility driving innovation in controlled environment agriculture (CEA), crop phenotyping, and vertical farming, supporting the development of resilient and sustainable food production systems. NAPIC acts as a national hub for the alternative protein sector, fostering collaboration between academia, startups, and global food companies to accelerate the transition toward sustainable proteins.
With a background in data science and sustainable agriculture, Ramin is focused on advancing partnerships that combine research excellence with real-world application—delivering solutions that improve productivity, climate resilience, and nutritional outcomes in modern food systems.

Researcher Greenhouse Technology

Ernst van Bruggen is CPO and Co-Founder of Source.ag, where he leads product development and innovation. He focuses on building intuitive AI tools that help growers make smarter decisions every day, bridging the gap between plant science, data, and practical greenhouse operations.

CPO and Co-Founder

Jan-Kees Goet (1962) is Vice Minister of the Ministry of Agriculture, Nature and Food Quality i from 15 June 2018. His previous positions include director of Police and director-general of Immigration Policy (Migration), as well as chairman of the board of the Central Agency for the Reception of Asylum Seekers (COA).

Vice minister

With a solid 28-year track record in the financial sector as a bank branch director, I have developed strong strategic capabilities in planning, investment analysis, human resources management, and customer loyalty. Now, as Manager of the INNOVACAL Cluster, I apply this experience to drive innovation and boost competitiveness in the Andalusian agri-food industry, fostering collaboration among companies and promoting sustainable, technology-driven solutions.
I hold a degree in Business Administration and Management from the University of Jaén, complemented by additional training in finance, taxation, and regulatory compliance. Recently, I earned SAP Financials certification, further strengthening my ability to optimize financial management and support strategic decision-making in digital environments. I also stay up to date through an Advanced Vocational Program in Web Application Development, expanding my competencies in digital transformation and process automation.
Passionate about continuous learning and the transformation of key sectors, I combine financial insight with technological innovation to create meaningful impact on business growth. With a practical and solution-oriented approach, I enjoy connecting talent, resources, and opportunities to add value to both the agri-food sector and the broader economy.

Cluster Manager

Teaching plant physiology and horticulture in HAS green academy. Next to that I am responsible for maintaining contacts between HAS and the agri-/horticultural sector.

Lecturer/advisor Horticulture

Reinier Wolterbeek is the Chief Product Officer at ONNA Greens, Norway's largest commercial Indoor Vertical Farm. He is largely accountable for moving trial crops into commercial crops.
Before joining ONNA, Reinier was the co-founder and CTO of Sundrop Farms, developing, building and operating 6 medium & high-tech greenhouses in Australia, the Middle East, Europe and USA, growing tomatoes, cucumbers, bell peppers, strawberries & raspberries. 
Reinier has over &gt;20 years of innovative CEA experience with MSc degree from Wageningen University & Research.

Born and raised in the heart of the Dutch Westland, Renko Schuil has been immersed in fresh food production from an early age. His career in the Controlled Environment Agriculture (CEA) industry spans over two decades, during which he has gained extensive expertise across various facets of the sector. From hardware and growing systems to climate control, lighting, logistics, and automation, Renko has developed a comprehensive understanding of the intricate relationships between these key components. His broad experience enables him to take a holistic approach, helping growers and industry leaders optimize their operations with innovative solutions.
Renko is now representing TTA-ISO as Sales Manager Food. At TTA-ISO, ‘Food’ refers to all edible and medicinal crops grown in controlled environments, from high-tech greenhouses to fully enclosed vertical farms. With a strong focus on plant handling and processing, TTA-ISO applies its 25+ years of expertise in robotics and automation to develop turnkey solutions that improve efficiency and consistency in indoor farming.

Sales Manager Food

Business Development manager

Connecting people and organisations, address sustainability challenges, facilitate cross-disciplinary collaborations and find innovative solutions is my passion.  Connect business partners with the well-known knowledge institute Wageningen Plant Research in order to enforece collaboration and making it possible that knowledge and innovative ideas finds its way to the market and vice versa

Program Manager

Elise Wieringa, Sustainability Manager, inspired by nature 
I work as Sustainability Manager by Intratuin large Garden centre Retail chain in the Netherlands, Belgium and Germany. 
Being a source of inspiration, information and support to colleagues and partners in the supply chain to achieve a better and greener world with trees, plants and flowers.  
I apply my (cultural) knowledge and experience specifically to find solutions to a chemical free plant assortment with an ambition of 70% in 2030.

Sustainability Manager

Selwin is a researcher in the Greenhouse Horticulture Business Unit of Wageningen Research, where he is part of the Greenhouse Automation & Robotics team. His research focuses on the use of computer vision and spectral imaging for the detection of pests and diseases, plant phenotyping and the non-invasive measurement of chemical compounds.

Researcher Sensors & Data Science

Dr. Hsin-Cheng Chen serves as the R&D Department Manager at Taiwan HiPoint. He holds Bachelor's and Master's degrees in Mechanical Engineering from National Cheng Kung University and is currently a PhD candidate in Biomechatronics Engineering at National Taiwan University.
His research interests include servo control, image system integration, and biological system simulation. Dr. Chen has developed HiPoint's phenotype equipment and smart agriculture cloud system, and leads the phenotype system for Taiwan's National Plant Phenomics System construction team.
With expertise in automation system design and image analysis, Dr. Chen has led several innovative projects, including the development of the PDS intelligent pest identification system—recipient of the 2022 Taiwan Excellence Award. This system enhances Integrated Pest Management by significantly reducing pesticide usage through precise pest identification, preventing crop yield losses while minimizing environmental impact.
Dr. Chen's work focuses on advancing agricultural sustainability through technology integration, particularly through applications of the HiPoint PDS system in modern IPM practices.

R&D Manager

Annie van de Riet is the President of AVAG, the association for the Dutch greenhouse technology sector. With a background in economic geography and extensive experience in both horticulture and advocacy, she is committed to driving the industry forward. AVAG represents 80 companies with a combined turnover of €3 billion, 80% of which comes from exports. These companies collaborate to develop quality standards, conduct research, and drive innovation in a pre-competitive environment. This collective effort has made the sector a global leader. A Dutch supplier is synonymous with state-of-the-art technology and top-quality solutions.

President

Dr.ir.ing. Sander Mertens holds a PhD in Aerospace Engineering, specializing in "Wind Energy in the Built Environment." He earned a Master's degree in Applied Physics from Delft University of Technology (TU Delft) and a Bachelor's degree in Mechanical Engineering from Inholland University of Applied Sciences. During his PhD, he led the Wind Energy/Building Physics department at the engineering firm DHV. He later co-founded Ingreenious, an international consultancy firm, and also co-founded Windchallenge, where he spent nine years working on wind energy projects.
In 2018, he was appointed Professor of "Energy in Transition" at The Hague University of Applied Sciences. He is an expert in the integrated approach of the energy transition, with a focus on system integration of hydrogen, direct current, and low-temperature heat. In June 2020, he became the Director of the Centre of Expertise "Mission Zero" at The Hague University of Applied Sciences, where he developed a multidisciplinary approach to sustainability transitions and a large partner network.
Sander Mertens serves on the advisory boards of several companies and has contributed to numerous projects focused on the shift from fossil fuels to renewable energy.

Director Center of Expertice Mission Zero (THUAS)

A forward-looking, experienced leader with expertise in executing strategies to drive partnerships and innovation. Collaborates with industry, government, and academic partners to translate opportunities into high-value partnerships that drive social and economic impact.

Director, B.C. Centre for Agritech Innovation

With my team Synergrown, we recently won the second prize in the ReThink Food Student Challenge. I myself am a student in Biosystems Engineering at WUR, with a background in Mechatronics Engineering. I'm passionate about indoor and outdoor farming, computer vision, and data-driven modelling. I'm currently working on my master's thesis on GAM and root detection with computer vision.

MSc student

Business Manager

Ronald Hoek is CEO and co-founder of Blue Radix, a pioneering company revolutionizing horticulture through AI-driven solutions. With a profound commitment to sustainable greenhouse production, Ronald spearheads innovations that optimize crop yields while minimizing resource usage. With the Blue Radix team he unlocks the value of Autonomous Growing for greenhouse companies worldwide.

I am Niels van der Geest, graduated in Biosystems Engineering from the University of Wageningen and currently working as a cultivation engineer at Delphy, the Netherlands, with the focus on Greenhouse Vegetables. As cultivation engineer, I develop data-driven cultivation management tools that support growers in making data driven decisions!

Specialist data-driven growing

Roel Janssen is the head of Business Development  at Planet Farms, a technology company that builds and operates fully autonomous vertical farms at scale. Before devoting his work full-time to Planet Farms Roel spent 13 years at Signify (previously known as Philips Lighting), where he was the Global Director for City Farming. In his years at Signify Roel became an industry expert in the field of vertical farming and has been invited to speak and share his views all around the globe. He was also a guest lecturer at the HAS University of Applied Science in the Netherlands. Roel graduated Business Administration in Eindhoven, where he still lives with his wife and 2 kids. Next to growing plants in a sustainable way Roel has a great passion for wine, which resulted in a WSET 3 certification.

Head of Business Development

General Director of the Agriculture and Food Industries Sector at the Ministry of Investment of Saudi Arabia (MISA)

Niko Simos is an Operations Associate at Agritecture Consulting, specializing in vertical farming, project management, and sustainable food systems development. With a background in agricultural sciences from Aristotle University of Thessaloniki and an ongoing MSc in Land, Water, Energy Resources, and Rural Environment Management, Niko brings a strong foundation in CEA research and practice. His research includes studying yield optimization for leafy greens under innovative vertical farming systems with artificial lighting.
At Agritecture, Niko manages daily operations across marketing, consulting, and business development, supporting strategic partnerships and delivering CEA workshops globally. His industry publications focus on advancing vertical farming practices, and he is passionate about leveraging technology and collaboration to create resilient food systems for the future.

Operations Associate

Researcher in high tech cultivation systems and vertical farming at the Business Unit Greenhouse Horticulture and Flower Bulbs (WUR).

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