Efficient irrigation in soil‑bound crops relies on understanding how much water is actually available to the plant. In this workshop, we introduce how QMS Water and the Virtual Lysimeter work together to provide clear, data‑driven insights into soil‑water dynamics.   These tools translate soil moisture, crop transpiration, and weather effects into practical irrigation advice. Showing when to irrigate and how much. During the session, we’ll walk through how these models operate and how you can integrate them into your own processes to reduce water use, improve crop performance, and make irrigation decisions with more confidence.

Klaas van Egmond, Jim van Ruijven, Joseph Stoenner, Jason Chan

Efficient Water Management in Soil‑Bound Crops with Digital Decision Tools

Marc Celis is an internationally experienced hydroponic leafy greens specialist at Rijk Zwaan, with more than 30 years of expertise in hydroponic lettuce production and controlled environment agriculture (CEA). Originally from Belgium, he supports growers, investors and horticultural partners worldwide in the development of hydroponic and high-tech leafy green projects.
 
His work focuses on integrating genetics, cultivation strategies and production systems to optimize yield, quality, shelf life and operational efficiency in greenhouse and indoor farming environments. Marc Celis is widely recognized for his practical and market-oriented approach to hydroponic production and regularly shares his expertise through international industry events and project collaborations.

Hydroponic specialist lettuce

Researcher

Joost Damen is an Integration & Automation expert at Dots & Arrows, a member of Spire, where he helps organizations build scalable digital foundations through API-led integration and intelligent automation. With a strong focus on connecting systems, data, and processes, Joost works with companies to modernize their integration landscapes and enable faster innovation across the enterprise.
Passionate about the practical application of emerging technologies, Joost specializes in designing integration architectures that are secure, governable, and future-ready. His work bridges the gap between enterprise integration strategy and the next generation of AI-driven operations, helping organizations prepare for the shift toward agentic enterprises.
In his sessions, Joost combines hands-on experience with a forward-looking perspective on how APIs, automation, and intelligent agents can work together to create resilient and adaptable digital ecosystems.

Integration & Automation expert

Master in Sciences - Greenhouse Production and Agribussiness
Master in Sciences - Renewable Energy
Specialiazation in Climate controls
Specialization in Plant Nutrition
Agrilcutural Engineer

General Manager/Head Grower

Marcel Zethoven is a safety and political expert with extensive experience in various roles with the Dutch National Police and was involved in the enforcement aspects of cannabis policy in the Netherlands.
Nowadays Marcel Zethoven is a senior management- and policy advisor for Dutch municipalities. He advises mayors on cannabis policy. He has extensive experience in municipalities operating under the typical Dutch tolerance structure, as well as administrative experience within the national experiment with closed coffee shop chains.

Advisor for Dutch municipalities

Managing Director

Business Development Manager

Sjoerd van der Ent is Director of Innovation at Koppert, where he leads the development and execution of strategies to advance sustainable, biology-driven solutions in agriculture. In this role, he oversees a broad innovation portfolio, focusing on translating scientific breakthroughs into scalable products that support resilient food systems. 
Sjoerd trained at Utrecht University, where he specialized in plant–microbe interactions. He also completed his PhD in this field, developing a solid scientific foundation in the mechanisms underlying plant health and microbial interactions. He began his professional career at De Ruiter Seeds / Monsanto Vegetable Seeds, where he worked for approximately five years and gained experience in applied research and the commercial seed sector.
He joined Koppert over a decade ago, initially leading R&D Microbiology. He later took responsibility for the Business Unit Microbiology, combining scientific leadership with operational oversight. Since early 2025, he serves as Director Innovation, driving the company’s broader innovation agenda and fostering collaborations with academia and industry.

Director Innovation

Kees Weerheim is a plant physiologist and cultivation consultant specializing in high-tech greenhouse systems. At Ledgnd B.V., he works directly with commercial growers to put plant feedback data at the center of their daily decision-making, from steering crop balance to aligning inputs with production targets.

Senior Plant Physiologist

Damion Schwarzkachel is Global Client Manager Horticultural Projects at Rijk Zwaan, where he focuses on strategic customer engagement and international business development for high-tech horticultural projects and controlled environment agriculture (CEA). With a background in architecture, greenhouse technology and international project development, he works closely with growers, investors and technology partners to develop future-proof greenhouse and hydroponic production concepts worldwide. 
 
Before joining Rijk Zwaan, Damion held international commercial and project development roles within the greenhouse technology industry, supporting the realization of turnkey greenhouse and indoor farming projects across Europe, the Middle East, North America and Asia. His expertise combines genetics, greenhouse technology, market intelligence and value-chain development to help partners build scalable, data-driven and commercially viable horticultural operations.

Client Manager Horticultural Projects

Strategic Entrepreneur Expert in Business Succession and Chain Collaboration With over 30 years of experience in the tropical green plants and vegetable plants industry, I have a proven track record in driving sustainable growth and innovation. My career spans various roles, including owner, executive, supplier, grower, and exporter, both nationally and internationally. I am currently active in the cultivation of vegetable plants at Canada’s largest vegetable plant nursery. I combine strategic insight with operational expertise to guide businesses in growth, transformation, and collaboration within the chain. Developing strategies tailored to the unique DNA of a company is central to my approach. Additionally, I am committed to strengthening relationships and partnerships across the chain as a foundation for success. Core Competencies: Business Succession Strategy Development Chain Collaboration Growth and Innovation Tropical and Vegetable Plant Industry.
Strategische ondernemer Expert in bedrijfsopvolging en ketensamenwerking Met meer dan 30 jaar ervaring in de tropische groene planten- en groenteplantenindustrie, heb ik een bewezen track record in het stimuleren van duurzame groei en innovatie. Mijn carrière omvat diverse rollen, waaronder eigenaar, directielid, leverancier, kweker en exporteur, zowel nationaal als internationaal. Momenteel ben ik actief als COO in de opkweek van groenteplanten bij Canada’s grootste groenteplantenkweker (23Ha) Ik combineer strategisch inzicht met operationele expertise om bedrijven te begeleiden in groei, verandering en samenwerking binnen de keten. Het ontwikkelen van strategieën die afgestemd zijn op het DNA van een onderneming, vormt een belangrijk onderdeel van mijn aanpak. Daarnaast streef ik naar het versterken van relaties en samenwerkingen in de keten als basis voor succes. Kerncompetenties: Bedrijfsopvolging Strategieontwikkeling Samenwerking in de keten Groei en innovatie Tropische planten- en groenteplanten-industrie.

Vice President and Chief Operating Officer

A seasoned investment promotion professional, Seewraj brings more than two decade-plus of experience and exposure in the full spectrum investment promotion, investment facilitation, investment aftercare, trade/export promotion, policy formulation and business development. He has been very active in promoting Mauritius as an attractive investment destination in various markets worldwide including India, China, South Africa, Malaysia, Germany, France. He has successfully contributed in project implementation in different sectors of the Mauritian economy including manufacturing, agriculture / agro-industry, aquaculture, fisheries & seafood processing, energy, financial services, ICT, logistics, film industry, healthcare, etc. 
Seewraj was posted in India as Economic Counsellor at the Mauritius High Commission in Delhi, and at the Consulate of the Republic of Mauritius in Mumbai for 8 years. He had the responsibility of the Indian market for attracting investment from India to Mauritius and Africa.
After returning to Mauritius in February 2024, Seewraj is Director at Economic Development Board Mauritius. He is responsible for the portfolio of Manufacturing, Agriculture, Blue Economy and Circular Economy. In addition, as part of the Senior Management Team at EDB Mauritius, Seewraj actively engages in strategic initiatives like preparation of strategic, marketing and action plans and actions involving high level visits to Mauritius and overseas.
Seewraj holds a BComm from University of Durban Westville, South Africa and an MBA from University of Mauritius.

Director

Project Manager

Manager Operations

Stan Aanhane is co-founder and CTO of Bionomic. Drawing on his background in Biomolecular Sciences and research experience in molecular modification and manufacturing, he combines in-depth scientific knowledge with a keen eye for technological innovation .
As CTO, he drives Bionomic's innovation and technological development. He works on scaling up biotechnological processes, safeguarding research quality, and preparing Bionomic's technology for market application. What sets him apart: translating complex scientific issues into concrete solutions and bringing technology from the laboratory to practice.

Co-founder Bionomic

Hans Kristian Westrum is CSO and founder of SoilSteam International, a Scandinavian company developing innovative technologies for substrate reuse and soil remediation. He has worked extensively with researchers and institutions across Europe to document the efficacy of steam-based soil disinfection as a sustainable alternative to excavation and landfill. Westrum has co-authored and supported field trials and third-party studies demonstrating how thermal treatment effectively neutralizes invasive plants, pathogens, and nematodes while preserving soil fertility. He has presented the technology at international conferences and is engaged in bridging applied research with practical deployment in agriculture, landscaping, and environmental restoration. His academic and professional focus is on scalable, science-based solutions that combine environmental impact reduction with circular economy principles in soil and substrate management.

Ramon van Esch is a plant specialist at HempFlax Agro BV, where he works on tissue culture, specialized metabolite analysis, and integrated pest management in cannabis and hemp. He has a background in Plant Sciences from Wageningen University & Research, with a strong focus on controlled environment agriculture, plant physiology, and medicinal cannabis cultivation.
Ramon combines hands-on experience in EU-GMP medicinal cannabis cultivation with applied research experience in contract cannabis trials, focusing on how cultivation strategies influence plant performance, flower development, and specialized metabolite profiles.
During his research at Wageningen University & Research, he investigated the effects of UV-A radiation on medicinal cannabis, contributing to a deeper understanding of how light quality can influence cannabis growth, physiology, and phytochemical composition.

Plant Specialist

Simone is the chairman of the Union of coffeeshop retailers in the Netherlands, kandidate for the European Parlement and working at the national and international level to advance regulation of cannabis and to professionalize the emerging industry. She is ons of the key figures who advocates on the legalization on a European level.

Chairman

Managing director

Innovation Project Manager

Job has been commercially responsible for GreenTech Global for the past eight years. During this time, GreenTech Amsterdam evolved from a biannual event into an annual exhibition, and GreenTech Americas and GreenTech North America were successfully launched.
His enthusiasm, positive mindset, and strong passion for the horticulture industry have been instrumental in contributing to GreenTech’s continued success.

Senior Sales Manager - GreenTech Global

Ot Messemaker is Head of Business Finance at Skytree, an Amsterdam-based Direct Air Capture (DAC) company developing systems that capture CO₂ from ambient air on-site at greenhouses and integrate seamlessly with local infrastructure. In his role, Ot structures the subsidy programs and financial incentives that make DAC the most economical CO₂ source available on location. He brings over four years of experience at the intersection of DAC and Dutch horticulture, has led subsidy applications totaling more than EUR 100 million for greenhouse projects, and currently works with growers across more than 150 hectares of greenhouse area on DAC deployments.

Head of Business Finance

Joseph began his career in 2012 in instrumentation and controls engineering, using sensors and PLC systems to control auxilary systems in semi-conductor manufacturing. In 2019, he returned to university to study biosystems engineering at Wageningen University and Research. Since graduation he has worked at Wageningen research modelling water flows through soil to reduce emission of water, nutrients, and PPPs into the environment; optimizing fertilization to accomodate dynamic recirculation throughout the crop cycle; and, since 2023, using biochar as a cultivation susbtrate in greenhouse trials at the WR Glastuinbouw research station in Bleiswijk. Joseph brings a fresh perspective into the horticultural industry and has an eye for both what is possible and what is practical.

Researcher - Rootzone Dynamics and Sensing

Researcher Delphy Improvement Centre

Dr. Jan-Gerd Frerichs leads technology development at OrbiFarm GmbH in Germany, where he drives innovation in fully automated controlled-environment agriculture (CEA) systems.
Prior to joining OrbiFarm®, he headed the Future Farming division at Körber Technologies GmbH where he and his teamdeveloped various concepts for the next level of growing indoors. Before joining Körber, he served as Senior Vice President for Software, Automation, and IT at Kalera (International) GmbH. There he played a pivotal role in developing automation and software solutions for large‑scale indoor farming operations. He further strengthened his industry impact as Chief Digital Officer and Head of Software & Automation at &ever GmbH, contributing significantly to pioneering innovations in indoor farming technology, from prototypes and local retail solutions up to highly automated farms in Kuwait and Singapore.
With extensive experience managing global, interdisciplinary teams across both start‑ups and established enterprises, Dr. Frerichs has consistently demonstrated strong strategic and organizational leadership.
He holds a PhD in Technical Chemistry from Leibniz University Hannover and a diploma in Electrical Engineering, underscoring his solid scientific foundation and technical expertise.
Dr. Frerichs’ career reflects a broad spectrum of experience across Total Controlled Environment Agriculture (TCEA), biotechnology, digitalization, automation, and adjacent technology domains—positioning him as a key driver in shaping the future of sustainable, technology‑enabled food production.

Marketing Manager

Ariane GRISEY, graduate engineer from Polytech’Marseille (2000) in energy engineering mechanics. She has been working in CTIFL for 22 years. She has carried out various projects such as : Interreg NW Re-Greenhouse (2024–2027), 11 partners, aiming to develop a decision-support tool for selecting renewable energy sources for greenhouses. Monitoring of a pilot site in Brittany heated by waste heat. Horizon Europe (2022–2029) ClimateFarmDemo, 80 partners, Thematic Leader for vegetable production, organization of webinars to reduce GHG emissions. Greengo PEREN (2021–2023), 8 partners: improving the environmental performance of apples. Greengo PERTOMCO (2022–2024), 9 partners: improving the environmental performance of tomatoes and cucumbers grown under cover. Contribution to the creation of the carbon tool CarboneF&L (2021), low-carbon diagnostic plan (ADEME, MASA), online deployment of the tool (2024–2026). Project manager for the multi-partner program “Energy-Producing Greenhouse” (2008–2012), aimed at building three 1,000 m² greenhouse units dedicated to energy experimentation (insulation materials and double screens, double heating pipes, thermodynamic dehumidifiers, semi-closed greenhouse, air/water heat exchangers, water/water heat pumps with aquifer storage, 100% electric greenhouse).
Her areas of technical expertise and completed studies include: Since 2006, participation in the ATEE/Agriculture working group on energy savings certificates, preparation or co-preparation of technical sheets each year. Chair of the Agriculture group since 2023 Conducting studies and surveys (update of the heated greenhouse inventory in 2021) on energy topics in greenhouses: biomass, heat pumps, solar thermal (ADEME Solarsorp study, 2022). Private consulting studies for AgriPV project development.Private studies on greenhouse energy consumption calculations Technical assessment of greenhouse investment projects Contribution to the note and calculation tool for greenhouse thermal coefficient (U-value) Agrithermic for ADEME Expert reviewer for project proposals and innovation competitions Numerous articles and presentations in France and abroad Training sessions for professionals and advisory technicians, conducted annually on greenhouse climate management and environmental impacts of the fruit and vegetable sector.

Manager of the Environment and Energy Unit

CEO & Co-founder

Director Construction

Founder

R&D manager

Arnoud Witteveen is CTO of Saturn Bioponics.
At Saturn Bioponics, Arnoud leads the science and technology development behind an integrated cultivation platform that combines precision irrigation, advanced fertigation, environmental control, automation and commercial analytics into a single managed system. Saturn's proposition is integration leadership — taking responsibility for complete cultivation outcomes rather than supplying individual components. The platform's intelligence layer, FarmIntel Analytics Hub, translates every cultivation variable into operational and financial insight in real time. That platform is now operational across the UK, Europe, Japan and Brazil.
Arnoud's scientific foundation is plant physiology and root-zone science, with a particular focus on how the early phase of crop development shapes everything that follows. Strong propagation, precise root-zone steering and faster post-transplant establishment reduce variability, compress crop timelines and make production systems more manageable at scale. That thinking underpins both Saturn's system design approach and the development of CultivaTECH, Saturn's precision control platform, which manages irrigation, nutrient dosing and climate as a single responsive matrix calibrated to individual genetic profiles. Arnoud also leads dedicated work at the specialist end of plant performance through Hydronomy, focusing on phytochemical content and advanced enhancement of crop quality characteristics that standard production protocols don't address.
His work spans commercial horticulture, research environments and specialist crop programmes across vegetables, fruit, herbs, forestry species and cannabis. He studied Plant Science and Plant Biotechnology at Wageningen University.

Annie van de Riet is the President of AVAG, the association for the Dutch greenhouse technology sector. With a background in economic geography and extensive experience in both horticulture and advocacy, she is committed to driving the industry forward. AVAG represents 80 companies with a combined turnover of €3 billion, 80% of which comes from exports. These companies collaborate to develop quality standards, conduct research, and drive innovation in a pre-competitive environment. This collective effort has made the sector a global leader. A Dutch supplier is synonymous with state-of-the-art technology and top-quality solutions.

President

Researcher at Root Zone Dynamics Business Unit

Corporate Communication Manager

Shravya Chinnappa, Wageningen-trained plant geneticist and KUBO Blueprint® specialist, designed and led the strawberry research programme at KUBO's BlueLab® testcentre. A GLOBALG.A.P. trainer, she turns greenhouse climate data into proven cultivation strategies — and shares the science behind controlled strawberry cultivation in Ultra-Clima®.

Cultivation Specialist

co-founder Bionomic

Bernard van Loon holds both a BSc and MSc in Plant Sciences, with a strong focus on statistical and mathematical crop modelling. He previously worked as a data scientist, where he developed forecasting models for insect population dynamics in greenhouses. Currently, he is focused on expanding Delphy Digital in the North American market, combining technical expertise in crop growth, greenhouse systems, modelling, and data-driven cultivation with commercial market development.

Accountmanager Digitalization

Leonard continuously improves van der Hoeven's Modulair greenhouse system and helps growers get the most out of it.

Lead R&D engineer

Joost holds a Master's degree in Biosystems Engineering from Wageningen University. With a strong technical background, he specializes in developing strawberry cultivation planning and management software at Delphy. Joost leverages his expertise to create data-driven solutions that enable growers to improve their cultivation practices.

Cultivation Engineer Soft Fruit

As Senior Researcher Plant Health I work at Wageningen University and Research Horticulture leading a research team with focus on hostplant resistance/resilience to pests and diseases in greenhouse crops.  I am an Agricultural Engineer specialized in Plant Production (Agricultural Ing. University of Bonn, Germany) and have obtained an MSc in Pest Management (Imperial College London, UK) sustained by a grant from the German Academic Exchange Service. Thereafter, I obtained a PhD in biological control of weeds with fungi (University of Fribourg, Switzerland). My research continued in the Netherlands on diagnosis and control of pests and diseases in indoor horticulture at the University of Leiden  specializing in identifying chemical plant compounds related to host plant resistance/resilience to pests and diseases. Identified compounds are subsequently used for resistance breeding, inducing resistance in susceptible varieties and development of biopesticides. Currently, I pursue the practical application of this approach at Wageningen University and Research leading research projects in: design and implementation  of sustainable and resilient cultivation systems in ornamentals, vegetables and bulbs; use of LED lights for induction of plant resilience; reduction of nitrate fertilization to increase plant resilience and most recently early detection methods of pests and diseases via (hyperspectral) imaging, volatile detection, airborne spore monitoring and use of electrophysiological sensors. As such I closely co-operate with government institutions, growers and companies in the horticultural sector.

Senior Researcher Plant Health

Wesley Petzer is a South African-born cultivation and international market development specialist based in the Netherlands. He is Global Brand Representative and Growing Consultant for Atami Nutrients and Founder of Petzer Consulting BV, a consultancy focused on cultivation strategy, nutrient programmes, brand development and commercial growth within cannabis and controlled-environment horticulture.
With more than ten years of hands-on cultivation experience, Wesley has worked across legacy, regulated and emerging cannabis markets. His background combines farming, agricultural economics, compliance, software, product education and business development, allowing him to connect technical cultivation realities with broader commercial and market opportunities.
Before founding Petzer Consulting BV, Wesley worked as Business Development Manager Africa at Cannavigia, supporting the expansion of cannabis compliance technology in developing and regulated markets. Today, he works with growers, brands, distributors and industry partners across Europe, Africa, North America and emerging markets, helping translate cultivation knowledge into stronger positioning, trusted partnerships and scalable market strategies.
Wesley’s work is driven by a belief that the future of high-value horticulture depends not only on better products and better cultivation, but also on education, transparency, credible branding and meaningful international collaboration.

Global Brand Representative & Growing Consultant, Atami Nutrients | Founder, Petzer Consulting BV

VP of Asset Development

The workplace is the best learning environment. Beanstalk assumes that all knowledge is already available.
As coach and trainer I am concerned with the individual people in the organization and I facilitate coaching processes to realize human growth.
Beanstalk helps to build future-proof companies in the agricultural sector by developing the people in the organization.
We approach learning and development of people as a growth process. We are continuously learning and developing! You can accelerate this process by working consciously and purposefully on development.  Together with Peter Klapwijk and Sjoerd Nieboer (family business 😊), we also organize away days for directors, management and entrepreneurs to reflect on leadership, trends, day to day activity and the future. 
I am also involved with Peter Klapwijk in the content and development of this Power day. Nice to meet you there.

Trainer/coach

Bart van Meurs is Head of Division Q within the Koppert Cress Group, where he focuses on the development and application of innovative technologies for sustainable cultivation. With extensive experience in greenhouse horticulture and innovation-driven projects, he works closely with growers, technology partners and start-ups to support the transition towards a more sustainable and resilient horticultural sector. As moderator of this event, Bart brings together his in-depth sector knowledge, strategic insight and ability to guide constructive dialogue on the future of food, technology and sustainability.

VP of Business Development

Nicola Donato is Business Development Manager at Green Gas & Liquids (GGL), a company specialising in proprietary CO₂ capture and utilisation (CCU), biogas upgrading, and emission control solutions green fuel production processes. Operating globally, GGL builds on a solid technological foundation following a spin-off from an established player in the process technology industry.
Nicola works with a focus on European and North American markets on a full commercial cycle helping greenhouses to recover their CO2 and reutilize it for crop fertilization.

Business Development manager

Reinier Wolterbeek is the Chief Product Officer at ONNA Greens, Norway's largest commercial Indoor Vertical Farm. He is largely accountable for moving trial crops into commercial crops.
Before joining ONNA, Reinier was the co-founder and CTO of Sundrop Farms, developing, building and operating 6 medium & high-tech greenhouses in Australia, the Middle East, Europe and USA, growing tomatoes, cucumbers, bell peppers, strawberries & raspberries. 
Reinier has over &gt;20 years of innovative CEA experience with MSc degree from Wageningen University & Research.

Chief Product Officer

Founder & CEO

Product Manager Water & Hygiene and Senior Fertilisation Specialist

Technical Specialist Crop Protection

Jaime is a chemist specialising in Advanced Materials and works as an R&D researcher at AIMPLAS, a technology centre with over 35 years of experience in the plastics sector based in Valencia, Spain. His work focuses on developing innovative and sustainable plastic solutions that address real grower needs, spanning several research lines: advanced greenhouse covers engineered to optimise crop performance through temperature regulation, light spectrum modulation and water management; biobased and biodegradable materials for plasticulture and aquaculture; the valorisation of agricultural by-products into high-value composite materials; and soil quality improvement through controlled-release systems. With experience across national and European R&D projects, Jaime collaborates closely with industry partners and research institutions to translate cutting-edge materials science into scalable, practical , efficient and sustainable solutions, delivering measurable agronomic and economic value across the agricultural sector.

Development of Sustainable Materials in Agriculture & Aquaculture Group

Mr. Tam is an agronomist with 17 years of experience in soil and indoor crop production. Currently, he works with over 300 indoor growers with total over 150 ha helping them grow cucumber and melon for the best result. He advises and supplies input materials for indoor production (seed, fertilizer, cocopeat substrate). He successfully created an earning model for indoor production and brought mutual benefits to small growers.
In his free time Tam enjoys working and working!

Indoor Crop Production Consultant (Cucumber & Melon Specialist)

János Lóczi is a horticulture-driven entrepreneur and co-founder of Gremon Systems, a leader in data-driven greenhouse technology. With a background in commercial growing and international agribusiness, he combines practical crop knowledge with a strong focus on digital innovation. At Gremon Systems, he plays a key role in developing sensor-based solutions that provide real-time insight into plant behavior. Their technology uses advanced plant and substrate sensors, including precise weight-based measurements, to monitor water uptake, growth dynamics, and plant balance. This allows growers to understand exactly what their crop needs and when to act.
János is passionate about bridging the gap between traditional growing expertise and data-driven decision-making, supporting growers worldwide in moving toward more precise and ultimately more autonomous cultivation.

Co-Founder and President Gremon Systems

Scientific Researcher

Theodoros Matakiadis is the Head of Global Disruptive Innovation Portfolio at Bayer Crop Science, based in Rotterdam, Netherlands. With a robust background in the seed industry, he leads the development of transformational innovation products that align with business strategies and market needs. Theodoros is passionate about leveraging emerging technologies and insights to shape the future of agricultural innovation through product development. His role involves fostering collaboration across multifunctional teams, including players from the external innovation landscape. He is keen to connect with fellow professionals and stakeholders who share a vision for advancing sustainable practices in the industry.

Head of Global Disruptive Innovation Portfolio

Establishment Director of the Global Alliance of Horticulture Regions

Ruud Schulte, as the Manager of Innovation, Sales & Technology for the Filtration Division at Van der Ende Group, brings extensive expertise to his role. He leads the development and implementation of innovative filtration solutions while driving sales growth and technological advancements. Ruud's leadership ensures the division remains at the forefront of industry innovation and market competitiveness.

Manager Innovation, Sales & Technology

Managing Partner

Manager Delphy Digital

Kyle Freedman is the global Market Segment Manager CEA and Jiffy Gel Product Manager for Jiffy Group responsible for providing technical guidance and support to Jiffy's global CEA customers and helping to drive market expansion. Kyle holds a BA in Philosophy from the University of North Carolina Chapel Hill. He earned his MSc. in International Agriculture Development from the University of California at Davis with a concentration in Horticulture and Agronomy where his research focused on climate-smart, small-scale postharvest processing systems of coffee in Honduras. He obtained a PhD in Horticultural Sciences from North Carolina State University where his research focused on the development of a new hydroponic grapevine production system called Precise Indoor Vine Conditioning (PIVC) in which young grapevines are conditioned with supplemental light to produce fruit in their first season of field transplanting. With 15+ years of experience, Kyle was previously a Sr. Project Management Specialist at RTI International prior to graduate school where he was a part of their global food security and agriculture team managing over $150 million in USAID and USDA development projects in East Africa and Southeast Asia.

Market Segment Manager CEA

Co-founder and Chief Scientific Officer of LettUs Grow.
LettUs Grow is a specialist supplier delivering Aeroponics in a rolling bench format that boosts crop health and yield across hectare-scale glasshouse horticulture.
Our Aeroponic Rolling Benches are designed for simple integration into automation systems, enabling growers with hydroponic bench systems to easily upgrade (in full or part) to a higher performance irrigation system - always in partnership with the best manufacturers and installers in the business.
We continue to innovate via our talented R&D team - validating Aeroponics' very competitive performance across novel glasshouse crops such as Spinach.

Chief Scientific Officer & Co Founder

Security Specialist

Experienced cannabis industry professional with a strong background in operations, business development, and regulated cultivation environments.
Proven expertise in mother plant management, propagation scaling, GMP-oriented processes, and cross-border project coordination.
Adept at working with government bodies, universities, civil associations, and multidisciplinary teams across Europe and Latin America.

Founder / CEO

Industrial PhD candidate since 2023, specializing in greenhouse cultivation of Cannabis using supplemental LED lighting. Focused on developing new strategies to improve crop efficiency, product quality, and energy sustainability through precise resource control.

PhD student

Green architect, inspirator and strategist.

Minister for Food Security, Fisheries and Horticulture

Process & Project Manager

Jesse Verbeke plays a key role at Phormium Climate Screens, where he supports customers in selecting and using climate screens in the most optimal way. He has extensive knowledge about screen properties and is actively involved in the development of new screen types, helping to innovate and refine solutions that meet the evolving needs of the horticultural industry.

Product manager

Comparability is becoming increasingly important for environmental information - but it can only be achieved if data, methodology and processes fit together.
As project manager of the DIN EPD program, I deal with the question of how environmental information for products can be made comparable, comprehensible and internationally compatible.
In the DIN group, I support the development of the DIN EPD program as well as topics relating to environmental product declarations (EPDs), product carbon footprints (PCF) and product category rules (PCR).   My focus:  ✔ Creating comparability  ✔ Developing structured processes  ✔ Enabling credible environmental information

Project Lead DIN EPD Programme

Consultant in global controlled environment agriculture space with 8+ years of experience across vertical farming, greenhouse systems, and fresh produce supply chains. Co-founder and editor at VerticalFarmDaily, part of a global family media group with 16+ industry publications, where I built a strong network and in depth market insight. I now support companies and startups with market research, go to market strategy, and business development.

Owner

Professor of Controlled Environment Agriculture (CEA) specializing in vertical farming, indoor agriculture, and climate-smart food systems. His work advances food security by integrating plant physiology, environmental sustainability, and agri-tech innovation. With over 15 years of experience across academia and industry, Prof Gauthier advises corporations, investors, universities, and growers on vertical farming strategies, indoor production systems, and AgTech development, translating plant science into scalable, real-world solutions. He serves on boards of Asia-Pacific agribusiness and AgTech organizations and have held leadership roles across academia, startups, and large research initiatives, collaborating with industry and public partners to design high-efficiency, resilient agricultural systems. A Professor, keynote speaker, consultant, and published researcher, Prof Gauthier holds a Ph.D. in Plant Physiology and Horticulture, with additional training in Business Management and Marketing, and have served as faculty at Princeton University, UC Davis, and Penn State. His mission is to accelerate innovation in climate-smart agriculture and global food security by connecting science, education, and industry.

Associate Professor

Adrian is the Co founder and President of Roelands Plant Farms a vegetable plant propagation greenhouse located in Lambton Shores, Ontario, Canada.

Eva Helén operates at the intersection of food, energy, and digital infrastructure, designing platforms and partnerships that enable industries and communities to collaborate in entirely new ways. She is Managing Director at FarmTech Society (FTS), where she leads the development of the CEA Lounge platform. Through the CEA Lounge, FTS connects people with knowledge, experts, and real-world deployment across both digital and in-person experiences. She also serves on the organization’s Creative Board.
Previously, Eva co-founded BRAVE Industries, focused on regenerative, community-centered food and energy systems.  A serial entrepreneur with over 20 years in high tech, she has built and scaled multiple ventures, including Sanbolic. Eva is a frequent speaker and moderator, known for connecting stakeholders across sectors and advancing collaboration.

Researcher in high tech cultivation systems and vertical farming at the Business Unit Greenhouse Horticulture and Flower Bulbs (WUR).

Director of Engineering

Anneke van de Kamp comes from the Netherlands and holds a Master’s degree in Horticulture & Phytopathology from Wageningen University. She started her professional career in 1990 as a staff member at the Central Office of the Horticultural Auctions.
Over the years, Anneke has built extensive expertise in traceability, sustainability, and food safety through roles at DLV Advisory Group, the Product Board for Arable Crops, and the Product Board for Horticulture.
Since 2012, she has been Group Manager Communication, Public Affairs at the Dutch vegetable breeding company Rijk Zwaan. 
In her role at Rijk Zwaan, Anneke focuses strongly on strategic communication, public affairs and foresight, with a particular emphasis on stakeholder engagement and anticipating developments that impact the future of horticulture, including sustainability, food security, and innovation.
Anneke is actively involved in international sector organizations. She is Chair of the Public Affairs & Foresight Committee (HC) of Plantum. She also participates in the CPOL of Euroseeds and the ISF Value Chain and ESR coordination Groups.
From 2020 -2025, she was member of the Top Team Horticulture & Starting Materials. Since January 1, she serves as Chair of TKI Horticulture & Starting Materials, where she contributes to strengthening innovation and public-private collaboration in the sector.
I

Chairman Board

Colinda de Beer is on a mission to connect tech with greenhouse horticulture. With a background as a horticultural researcher, software developer and R&D manager she is a tech translator and intrapreneur with over 35 years of experience. She regularly writes columns about subjects like innovation, robotics and AI. In her current role as a senior business developer for InnovationQuarter, she likes to combine a strategic and hands-on approach. This shows in her coaching and connecting students, startups, scaleups and companies from outside the horticultural and her role as initiator of RoboCrops and co-author of the digitalization vision for greenhouse horticulture.

Senior Business developer Horticulture

Medeoprichter

As Project Leader at WUR Greenhouse Horticulture, I facilitate collaboration between the Netherlands and North America to accelerate innovation in greenhouse horticulture and controlled environment agriculture. By connecting researchers, technology providers, growers, and policymakers, we promote the exchange of knowledge, technologies, and best practices that improve productivity, sustainability, and resilience of food production systems.

Regional Lead North America

Director Horti Division

Nicole Kuleshova Shalumov is the Operations & Marketing Manager at Cultivators, a Dutch horticultural consultancy specializing in hydroponic leafy greens, licensed cannabis cultivation, and controlled environment agriculture (CEA). Her work combines project management, international business development, consortium coordination, and industry event organization within the global horticultural sector.
Originally from Israel and now based in the Netherlands, Nicole studied Horticulture & Business Management at HAS University of Applied Sciences, specializing in greenhouse cultivation and technology. During her studies, she also completed a minor at Wageningen University & Research (WUR).
At Cultivators, Nicole works on international horticultural projects focused on cultivation strategies, operational planning, and business case development for commercial growing facilities. She also coordinates the Leafy Hydroponic Consortium and leads the organization of the Leafy Hydroponics Summit (LHS), bringing together industry partners, growers, and researchers to support knowledge exchange and innovation within the leafy greens sector.

Operations & Marketing Manager

Within Delphy I am responsible fot the managment of th soft fruit research location in: Delphy ISFC. This includes setting up trials, spreading and transferring knowledge at meetings, events, etc. Working at Delphy and the Delphy ISFC offers me the opportunities to contribute to innovating and improving strawberry and soft fruit cultivation. By doing this, we not only contribute knowledge for growers, but also to the entire food chain. With the Delphy ISFC team we contribute to sustainable cultivation of strawberries and soft fruit for the future, with regard to people, planet & profit.

Manager ISFC

Paolo de Heer is working as data science consultant at the Digital Built Environment department of TNO. His research interests are artificial intelligence and optimisation, and he is currently the lead of the ‘computational models & tooling’ technology line of the department. In the High-Tech Greenhouses team of TNO, he advises on algorithms and modelling. Further more, he is also leading the AI team of the unit Mobility & Built Environment. He has a strong operational & long-term view, connecting people and knowledge through his extensive network and knack for effective and inspiring communication.

Data Science Consultant

Ben Nikaj is a highly accomplished Senior Crop Advisor at Grodan, leading provider of root zone management solutions for professional horticulture. With an impressive career spanning over 22 years, Ben supports vegetable and medicinal crop growers worldwide in optimizing their irrigation strategies and cultivation methods. Ben’s focus is on sustainable and efficient solutions to enhance plant performance and product quality. Ben’s unparalleled expertise plays a pivotal role in advancing innovative substrates and cultivation techniques.

Senior Crop Advisor Medicinal Plants

Christopher Leavitt is a cannabis breeder and tissue culture scientist who founded Voyager Genetics, a clone-only B2B genetics business specializing in servicing commercial medical cultivations. He is based out of Portugal, but works internationally with clients in Thailand, Portugal, South Africa, and the UK. He is the former CSO/COO of Compound Genetics and co-founder at Node Labs in San Francisco, California. His approach to cannabis clone development is unique- combining the use of plant tissue culture techniques and traditional clone selection techniques within the compliant medical framework, while balancing the art and science of breeding exceptional flavors into plants that perform agronomically.

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