Introduction of new Intelligent Algorithms module – Intelligent Irrigation
At GreenTech Amsterdam, Hoogendoorn will introduce a new module within the Intelligent Algorithms software: Intelligent Irrigation. This development builds on the IIVO climate computer and supports growers in automating key processes with minimal input.
The Intelligent Algorithms software enables growers to set a few essential setpoints and bandwidths, after which the system proactively manages climate control—taking into account current conditions and weather forecasts. The new Intelligent Irrigation module adds a data-driven approach to irrigation, based on the plant’s water uptake and steering goals.
Instead of relying on manual adjustments, the software analyses historical water use to recognize patterns in plant behavior. It then adapts irrigation timing and volume throughout the day, using real-time weather data and climate conditions. This helps maintain optimal substrate EC and dryback for oxygenation, supporting consistent crop development and steering.
Speakers
Peter Hendriks has studied Commercial Economics and Strategy & Organization and followed additional training in Artificial Intelligence. From 2021 onwards, he is the CEO of Hoogendoorn Growth Management. Peter has an excellent track record at several software development companies in the horticulture industry.
Before Hoogendoorn, Peter spent five years as the Managing Director of the fast-growing software company “LetsGrow.com”. Now, with Hoogendoorn, he aims to contribute to ‘feeding & greening the world’ by creating synergies between the latest tech developments, new plant physiology findings, and world-renowned growing expertise. All in his pursuit to sustainably increase customers’ ROI while leaving the planet in a better place. He considers Hoogendoorn the best place to actualize his ambitions: a flourishing company where personal responsibility and personal development are strongly valued.
René Beerkens is a seasoned horticultural expert with over two decades of experience at Hoogendoorn Growth Management, a global leader in sustainable automation solutions for greenhouse horticulture. As a Data-Driven Growing Consultant, he supports growers worldwide by explaining and implementing the principles of Plant Empowerment—a holistic approach to optimizing plant growth through data, climate control, and collaboration.
With a strong focus on innovation, Beerkens has witnessed and contributed to the rapid evolution of horticultural technology, from advanced climate computers to precision sensors.
Beerkens was also a key member of Team AuTomatoes, the winning team of the prestigious Autonomous Greenhouse Challenge organized by Wageningen University. He helped to design the algorithms that led the team to victory by optimizing crop yield, quality and Nett-profit using data-driven algorithms
His collaborative 'down to earth' -mindset and dedication to continuous learning have made him a respected figure in the international horticultural community.
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