The synergies between hardware and software in horticulture in the age of robotics and AI
Plant phenotyping is evolving fast, from manual scouting to mobile tools to AI-powered vision hardware. This session explores what that shift means for greenhouse businesses, and why the most powerful outcomes come from combining specialist hardware with a dedicated AI layer built for horticulture. Panellists from across the stack – robotics, crop registration, and AI – share how open integration is unlocking new possibilities in planning, forecasting, and operational decision-making.
Objectives:
● Understand how plant phenotyping is evolving and what the convergence of AI and vision hardware means for greenhouse operations
● Hear from industry experts across robotics, crop registration, and AI on why open, integrated approaches are delivering the strongest results
● Leave with a grounded view of where phenotyping technology is heading and how to think about building the right technology stack for your business
Speakers
Rien Kamman is CEO and Co-Founder of Source.ag, leading the company’s global mission to empower fruit and vegetable growers with AI. Since 2020, he has driven Source.ag’s expansion and vision to make high-tech, efficient greenhouse farming accessible and scalable worldwide.
Roel Janssen is Chief Business Development Manager at Eternal.ag. Before joining Eternal.ag, Roel served as Chief Business Officer at Planet Farms, a technology company that builds and operates fully autonomous vertical farms at scale. Prior to that, he spent 13 years at Signify (previously known as Philips Lighting), where in his latest role he was the Global Director for City Farming. Through his years at Signify and Planet Farms, Roel established himself as an industry expert in high tech horticulture and vertical farming and has been invited to speak and share his views around the globe. He has also served as a guest lecturer at the HAS University of Applied Science in the Netherlands. Roel holds a degree in Business Administration from Eindhoven, where he still lives with his wife and two children. Alongside his passion for sustainable agriculture, Roel is an avid wine enthusiast and holds a WSET Level 3 certification.
