Growing Together: How Collaboration Drives Scalable Robotics in Horticulture
As horticultural automation rapidly advances, one of the industry's biggest hurdles remains scaling from prototype to production. In this keynote, Tom Coen, CEO of Octiva, shares how strategic partnerships are key to delivering dependable, production-ready robotics for Controlled Environment Agriculture (CEA).
Joined by Adam Greenberg, CEO of IUNU, the session highlights their successful collaboration—bringing IUNU’s LUNA AI platform to life on Octiva’s Xenion mobile robot. This integration is now enabling advanced, autonomous monitoring for high-value crops like tomatoes.
Attendees will gain real-world insights into how deep-tech collaboration and grower-first innovation are shaping the next generation of horticultural solutions. A must-attend for growers, technologists, and CEA pioneers.
Speakers
Adam Greenberg is the CEO and Founder of IUNU, a company that provides AI and machine vision systems to drive efficiencies and profits for greenhouse growers.
IUNU & Mr. Greenberg has been recognized with a Medal of Excellence from Greenhouse Grower, best new indoor growing technology from United Fresh Produce Association, and was recently named to GPN's 40 Under 40 Class of 2020. Adam has also been a speaker & panelist at universities, associations, conferences, and recently sponsored an AI symposium for Congressional staffers on US Capitol Hill.
He founded IUNU in 2013 to revolutionize the greenhouse industry by using machine vision technology. His passion for agriculture came from his father who is a botanist and entrepreneur. Mr. Greenberg earned his degrees in Finance and Entrepreneurship from the University of Washington and is former Amazon.com. He is a fifth-generation native of San Francisco and travels 150+ days a year between the Netherlands, Canada, and the US, where he enjoys staying active and the outdoors.
In Mr. Greenberg’s own words, “The credit for our success goes to the team at IUNU. Look at the change we’re making and look how far we’ve already come. At the end of the day, our goal is to add value to our customers.”
Tom Coen is a Belgian entrepreneur specializing in agricultural robotics. He holds a PhD in engineering sciences from KU Leuven. Coen co-founded Octinion in 2009, where he led R&D projects in mechatronics for the agriculture and food sector. In 2021, he became CEO of Octiva, a merger of Octinion’s agricultural robotics division and Priva’s robotic solutions. With his innovative, solution-driven approach, he can bridge technical expertise with practical applications in the agri-tech industry.