Every water drop counts
Water is the lifeblood of our planet, essential for sustaining communities, ecosystems, and agriculture. In this thought-provoking seminar, we will explore the challenges, breakthroughs, and innovations shaping the future of water resource management in relation to the horticultural industry.
Industry experts from water capture, storage, treatment, recycling and greenhouse growing will share firsthand experiences from around the globe, offering powerful insights and strategies to address today’s most pressing water issues. From cutting-edge technologies to sustainable solutions, discover how we can protect this invaluable resource for generations to come.
This seminar invites the audience to join the vital conversation on water—because every drop counts!
Speakers
Annie van de Riet is the President of AVAG, the association for the Dutch greenhouse technology sector. With a background in economic geography and extensive experience in both horticulture and advocacy, she is committed to driving the industry forward. AVAG represents 80 companies with a combined turnover of €3 billion, 80% of which comes from exports. These companies collaborate to develop quality standards, conduct research, and drive innovation in a pre-competitive environment. This collective effort has made the sector a global leader. A Dutch supplier is synonymous with state-of-the-art technology and top-quality solutions.
Management Studies degree educated at Birmingham University with nearly 40 years of international commercial experience. Focussed on the water sector for the last 25 years working globally promoting environmentally sustainable, efficient and effective water resource management with particular emphasis on water collection and storage.
Ruud Schulte, as the Manager of Innovation, Sales & Technology for the Filtration Division at Van der Ende Group, brings extensive expertise to his role. He leads the development and implementation of innovative filtration solutions while driving sales growth and technological advancements. Ruud's leadership ensures the division remains at the forefront of industry innovation and market competitiveness.
Managing Director of Plantanova and Horticonnect.
Plantanova is a young vegetable plant Nursery where technology and talent meet to raise high performance plants.
Horticonnect NL is a consortium of Dutch companies providing technology, services and knowledge, linking the Dutch possibilities with the Mexican vibrant horticultural sector.