Complex knowledge, simply understood
The horticultural sector is rapidly evolving. Driven by upscaling, labor shortages, and the need for sustainable production, growers increasingly rely on advanced technologies such as automation, data analytics, and robotics. Yet this digital transformation brings a new challenge: how can complex knowledge be transferred to employees on the ground—clearly, consistently, and at scale?
This is where AI makes the difference. By digitizing and structuring expertise, artificial intelligence enables personalized, on-the-job learning that accelerates skill development, reduces errors, and ensures that knowledge is scalable across teams.
DigiVation enables the horticultural sector to turn complex technical knowledge into clear, scalable digital instructions—empowering teams to work smarter, faster, and with greater confidence.
Speakers
Sjaak is a driven and forward-thinking innovator with a deep passion for technology and sustainability. With years of executive experience at leading suppliers in horticultural automation and robotics, he plays an active role in the digital transformation of the industry. Sjaak has a unique talent for translating strategy into tangible results. His mission: to successfully leverage technology as a catalyst for a more sustainable world.
As founder of DigiVation, Sjaak firmly believes in the power of simplicity: complex knowledge, simply understood. On stage, he shares not only his expertise but also his personal journey and vision for the digital future of horticulture. With a sharp eye for scalability and human-centered solutions, he demonstrates how AI and XR technologies can drive the success of innovation in horticulture – accessible, applicable, and truly inspiring.
