Programme focuses on biggest challenges of all time
English Amsterdam

Programme focuses on biggest challenges of all time

Author: GreenTech
Wednesday, 14 October 2020

In one week GreenTech will open its doors to the virtual platform! The concept of the programme, on 20, 21 and 22 October, is ‘Follow the sun’ to reach out to the global horticulture industry. More than 100 front runners will share their solutions on the biggest challenges of all time: climate change and dealing with drought and flood, heat and cold, digitalization, big data, attracting talent, alternative energies and health.

What to expect

As a kick-off the winners of the GreenTech Innovation Awards will be announced at the Opening Ceremony on Tuesday 20 October at 09.00 hrs CET, live aired from the RAI studio. All the entries and nominees will be showcased in the platform.

The virtual platform consists of 3 elements, with the goal to boost business:
1. Virtual exhibition: Over 50 companies launch innovations and products, offer product demo's on their livestreams and answer questions.
2. Matchmaking: The artificial intelligence matchmaking tool recommends valuable contacts for visitors and exhibitors.
3. Knowledge programme: Front runners and market leaders share knowledge on the latest trends and developments in horticulture.


The knowledge programme offers 3 stages: Main stage (with thought leaders), Xpert theatre (crop optimization sessions) and Café Talks (new emerging markets).

Topics on the Main stage are:
• Providing safe food globally;
• How to produce clean vegetables;
• How future labour systems battle labour scarcity and are the driver to a more efficient and happier workforce;
• Robotization and Digitalization in the autonomous horticulture of the future;
• What is the impact of water scarcity or lack of quality water in the Horticulture and how to manage this in the most efficient way.

Some of the topics on the Xpert theatre are:
• Autonomous growing: From challenge to practice;
• Plant Empowerment;
• How to increase effective usage of high pressure fogging with crop sensors;
• How to improve your results in growing Medicinal Cannabis;
• Spectral effects of (LED) lighting.

In the Café Talks new market opportunities like Geothermal, Vertical farming and Medicinal Cannabis will be discussed.

View the overall programme

More information and registration
Interested in GreenTech Live & Online? Please visit for more information and to register.

GreenTech Amsterdam 2021
GreenTech Amsterdam will be held from Tuesday 15 - Thursday 17 June 2021. The exhibition is a global meeting place for all horticultural technology professionals. GreenTech focuses on the early stages of the horticultural chain and the current issues growers face. All Dutch front runners, greenhouse builders and suppliers are present. In 2019 a total of 12,489 professionals from 114 countries visited GreenTech Amsterdam. GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands.

More information via the GreenTech website or follow GreenTech on Facebook, LinkedIn, Twitter, YouTube and Instagram.