A Successful Week of Collaboration, Innovation and New Commitments

During the week of GreenTech 2025, the Netherlands once again welcomed the world and put Dutch horticulture in the global spotlight. From June 9 to 12, public and private partners joined forces to welcome international delegations, showcasing the strength and vision of the Dutch horticultural sector and reinforcing the Netherlands' position as a trusted partner in future-proof Controlled Environment Agriculture (CEA). 

Delegations from the Middle East, Asia, Africa, Europe and the Americas gathered to experience the full breadth of the Dutch horticultural ecosystem, during the week of GreenTech Amsterdam, the country’s largest horticultural trade show. These delegations included international growers, investors, policymakers, government officials, and horticultural (deputy) ministers, all eager to connect with the innovative heart of Dutch horticulture.

These delegations were invited by the partners of the Strategic Trade Fair Program, a public-private initiative that offers tailor-made programs to international guests, highlighting the Dutch approach to sustainable food, flower and plant production. The aim: to build long-term international collaborations that contribute to global solutions in food security, water management, and climate-resilient horticulture. This collaboration is an initiative by Topsector Horticulture & Starting Materials and AVAG, carried out in collaboration with the Ministry of Agriculture, Fisheries, Food Security and Nature, the Netherlands Enterprise Agency (RVO), the Municipality of Westland, Dutch Greenhouse Delta, GreenTech, and World Horti Center. 

From connection to collaboration

The week kicked off with an Exclusive Networking Dinner at the World Horti Center in Naaldwijk, where delegates and Dutch organisations met during a festive evening. This set the tone for a week filled with fruitful encounters, sharing knowledge about food security, and the start of new partnerships. A wide range of activities followed, including matchmaking at the NL Lounge at GreenTech, inspiring knowledge sessions, and site visits to leading companies and research institutes. 

One of the week’s highlights was the Worldwide Delegations Networking Lunch at the NL Lounge. Here, hundreds of international visitors gathered to connect with Dutch businesses and institutions in an informal and energetic setting. The lunch proved to be a powerful catalyst for new contacts and future cooperation.

This week was not only about networking and showcasing innovation, it was also about taking the next step in international cooperation. Throughout the week, several new collaborations between Dutch organisations and international partners were formally launched, with various Memorandums of Understanding and Letters of Intent being signed.

A Future-Ready Ecosystem

With over 550 exhibitors and thousands of international visitors, GreenTech served as a powerful springboard for the Dutch horticulture sector. The Netherlands demonstrated not just its technological edge, but also its openness, reliability, and strong ecosystem thinking — key qualities for tackling today’s global challenges together.