Video: From raw data to AI-driven insights

From Raw Data to AI-Driven Insights

At GreenTech Amsterdam, Gabriël van der Kruijk from LetsGrow.com explored a challenge many growers face today: information overload. Greenhouses generate more data than ever before, yet teams often spend valuable time monitoring dashboards, switching between systems, and interpreting alerts before action can be taken.

The session highlighted an important reality: more alerts do not automatically lead to better decisions. In fact, alert fatigue and cognitive overload can reduce trust in technology and make it harder to focus on what truly matters. Instead of asking growers to process ever-increasing amounts of data, the industry is shifting towards AI-powered systems that transform raw information into clear, actionable insights.

The vision is a connected "control room" for horticulture, where digital tools work together to provide a complete view of operations, helping everyone from growers to management teams make faster and better-informed decisions. By offloading complexity to AI, growers can focus less on monitoring systems and more on growing successful crops.

The future isn't more dashboards. It's decision intelligence.