GreenTech Stage

What to see on stage?

Finding new ways to share knowledge and best practices has never been more important in the world of horticulture technology. GreenTech Americas is more than just an exhibition, it’s the global meeting place for horticulture professionals.

See below what's happening on the GreenTech Stage on the exhibition floor.

Free Access
Simultaneous translation available English -Spanish - English

Programme subject to change

Tuesday, 21 March 2023

12:15 – 12:30

Start-up challenge Winner GreenTech Americas

The Future of biocontrol

  • There are different solutions for growers to protect their yield
  • Valto Biocontrol believes in natural crop protection.
  • We will share our vision on biocontrol solutions for growers

Edwin van Dop, Sales Manager, Valto Biocontrol

12:40 - 13:10

Natural gas in industry in Mexico

  • Natural gas
  • Natural gas in the agri-food industry
  • Benefits of natural gas

Carlos Salvador Pimentel, NG Sales Specialist, GNU GAS NATURAL

GNU new

13:20 - 13:50

Grafting Center, the POWER of agriculture innovation

  • Overview of vegetable grafting production in Mexico
  • Challenges and benefits of using grafting in vegetable production
  • Presentation of the new Grafting Production Training Center

Francisco Alberico, Commercial Director, Distribuidora de Sustratos Agrícolas

Distribuidora de sustratos agricolas

14:00 – 14:30

Optimal Energy Solutions for Mexican Greenhouses

  • Benefits of CO2 usage
  • Heating systems
  • Importance of a proper irrigation system and UV disinfection

Edgar López, Business Developer, VB & Tebarex


14:40 - 15:10

The use of Ozone and Ozonated Oil in Agriculture

  • Environmental Technology, Contact Biocide and Insecticide and Food Safety


Netherlands Pavilion


15:30 Growing Leafy Greens on the Hydroponic Floating System

Light4Food builds turnkey automation systems for growing leafy greens on the hydroponic floating system based on 10 years of R&D into the growing system and machinery for handling

Niels Jacobs, R&D and Project Design Engineer Hydroponic Systems, Light4Food BV

15:35 - Sustainable packaging for Horti-, and agriculture export

  • Why? (a.o. European legislation)
  • Economic feasibility
  • Pros and cons
Diana Ximena Peñuela, Manager Projects & Sustainability | International Sales Manager, Newwen | Van Vliet Containers

15:40 - Water Treatment by Van der Ende Group

  • Water is undoubtedly one of the most critical conditions for the growth of a crop. Good water management is essential
  • To guide growers with guidelines on how to cope with current and future water problems in greenhouses
  • Three important topics related to water management will be discussed: availability, reuse and legislation
Micha van Nieuwkerk, COO, Van der Ende Group

15:50 - 16:20

Everyday, Blue Radix optimizes and steers greenhouse processes around the globe, autonomously

  • Autonomous Growing makes greenhouse operations scalable and empowers growers to achieve higher results
  • Learn about the approach, the value and the practical implementation

  • Ronald Hoek, CEO, Blue Radix B.V.

    16:25 - 16:55

    Footprint, how to become a sustainable company

    The current problem on the carbon footprint of the horticultural industry and its consequences are established. has developed tools that allow the producer to calculate their environmental impact and optimize their production with the least use of resources

    Federico Antonio Aguilar, Sales and Implementation Manager, Latin America,

    Lets Grow

    17:00 - 17:30

    US Department of Commerce, a tool for farm technification and facilitator of investment in the US
    Juan Herrera, Senior Commercial Specialist, U.S. Commercial Service – Guadalajara, Mexico

    Wednesday, 22 March 2023

    12:00 – 12:30

    Ultrasol® K Acid: The acid source of potassium nitrate

    • UItrasol® K Acid has an acidifying effect on the nutrient solution which leads to acid saving, special considerations must be taken for the handling and use of the product, as well as the effect it has on pH and EC under different conditions

    Salvador de Anda, RTC Puebla, Veracruz Norte, Oaxaca and Tlaxcala, SQM México

    12:40 - 13:10

    Haifa solutions for recirculation systems in greenhouses

    • Learn about Haifa's innovative solutions for modern recirculation systems in greenhouses and give some tips on management and production

    Juan Manuel Diaz Martinez, Technical Manager, HAIFA MEXICO

    13:20 - 13:50

    Effective nutrition to improve production and profitability in protected crops

    • Protected horticulture
    • Nutrient solutions, more suitable products
    • Hydroponics
    • How to develop efficient and profitable nutrient solutions? -Learn about the operation of GPS specialised software to generate your nutrition programmes

    Ernesto Alberony Galicia Loyola, Technical Development, Comercializadora GREENHOW

    14:00 - 14:30

    Turnkey Packaging Automation

    • Explain and understand integration and complete solutions
    • Advantages of having one integration partner
    • Innovations on processing and packaging and the use of robotics

    Joost Somford, CCO, JASA Packaging Solutions Inc


    14:40 - 15:10

    Advances of LED technology in the horticultural industry and the impact of spectrum on plant morphology and yields

    • Overview of the horticultural lighting industry
    • Advantages of using remote lighting controllers
    • Impact of spectrum on plant morphology and yields

    Brian Bennett, Founding CEO, Thrive Agritech
    Andrés Gómez, Thrive Agritech

    Thrive Agritech

    Netherlands Pavilion


    15:30 - Grodan North America

    • We would like to introduce our company, product and key people

    Don Courtemanche, VP, Grodan North America

    15:35 - The absolute top in cultivation floors. That is what ErfGoed stands for

    • The best cultivation system for your crop. Whether floriculture, vegetable cultivation, breeding, propagation or production, ErfGoed soils have more than proved their worth. For optimum effect, ErfGoed also supplies the water system. And, of course, we know all about the internal transport and maintenance of our growing soils

    Cornelis van Bommel, Business Development Manager, ErfGoed

    15:40 - Everyday, Blue Radix optimizes and steers greenhouse processes around the globe, autonomously

    • Autonomous Growing makes greenhouse operations scalable and empowers growers to achieve higher results
    • Learn about the approach, the value and the practical implementation

    Ronald Hoek, CEO, Blue Radix B.V.

    15:50 - 16:20

    Multiple benefits of nanobubble technology in agriculture

  • Increases yield, improves fruit quality, and enhances root health
  • Controls algae, pathogens and biofilm

  • Niels Schellingerhout, Business Development Manager Mexico, Moleaer

    16:25 - 16:55

    Management of coconut fiber substrates and solutions in hydroponics

    Carlos Eduardo Gutierrez, Director of Innovation and Technology Development, CoirTech

    Coco Substrate Solutions for Protected Agriculture

    Sebastián Parada Salazar, Sales Manager Latin America, Coir Medium Pro

    Coirtech - Coir Medium Pro

    17:00 - 17:30

    Experiences with Enza Zaden Peppers in Medium and High Technology

    Alfonso Valle, Specialist in Medium and High Tech Protected Crops, Independent Agricultural Advisor

    Thursday, 23 March 2023

    12:00 - 12:30

    The importance of complete and tailor-made advice in hygiene management: the use of Huwa-San and how to get the most out of it

    • History and background of Roam Technology
    • Huwa-San, an interesting product to use in your hygiene protocol
    • Important points of attention in hygiene management

    Ivan Casteels, Business Leader Export, RoamTechnology

    Roam Technology

    12:40 - 13:10

    IPM Data lowers costs, increases quality and keeps you competitive

    • Why setting Action Thresholds improves IPM controls
    • What are the leading indicators that help predict outbreaks?
    • Using key performance indicators to improve IPM strategies

    Carrie Izsak, Co-Founder, President, IPM Scoutek 

    IPM Scoutek

    13:20 - 13:50

    Philips: LED lighting solutions for protected horticulture

    • LED lighting solutions for horticulture
    • LED lighting recipes to enhance and optimize crops

    Ramiro Robles, Sales Director Latin America