Conference Programme 2026

Topic: Financial planning for your production strategy

Ricardo Martínez, General Director, Asesores en Invernaderos
Alejandro Trueba, Founding Partner, HarvCrest Capital
Moderator: Jorge del Toro, General Director, Finka

Topic: Technologies that optimize your production operations

John van der Wilk, Global Sales Director, GreenV
Simon Jones, Global Sales Director, GENAP BV 
Moderator: Alejandro Ávila, Mexico Manager, ISII NITZAN GmbH

Talent can also be cultivated – How to attract and retain young people in the industry?

Mariana Sánchez, Pepper program manager, Naturesweet

Topic: New opportunities in challenging markets

Alfredo Díaz, General Director, AMHPAC 

Topic: Technologies that optimise your production operations

Erik Pekkeriet, Director of the Vision + Robotics program, Wageningen University & Research

Topic: Innovations for sustainable production

Rafael Pizarro, Director, Natura Quality Foods
Alonso Valle, Specialized Consultant in Pepper Production
Mauricio Manotas, Director, Green Laniel 
Moderator: Héctor Castellanos, Executive Producer, INOCUO

Topic: Technologies that optimise your production operations

Jesús Arévalo, Innovation and Development Director, Intagri
Alfonso Torres, General Director, Koppert México   
Moderator: Joel Hernández, Cofounder and Commercial Strategy Leader, SMEAP 

Topic: New opportunities in challenging markets

Breaking the paradigm: Evidence that LED Supplemental Lighting does increase agricultural productivity even in regions of high solar radiation

Moderator: Ricardo Campos, Leader Horticulture LED Solutions, Signify 

Topic: Financial planning for your production strategy

Enrique Baranda, Director, INVECO
Moderator: Homero Ontiveros, Director, AgTech América

Topic: Cultivating your team to grow together

Fernando Avila, COO, Geopónica
Adolfo Seym Guzmán, Operations Director, Red Sun Farms Group   
Moderator: Hugo Escoto, Consultant, Alternativa Agrícola Sustentable

Topic: New opportunities  in challenging markets

Germán Gándara, President, AMHPAC
Erik Pekkeriet, Director of the Vision + Robotics program, Wageningen University & Research 
Henry Gordon-Smith, Founder & CEO, Agritecture  
Moderator: Oscar Woltman, Consultant, Phoenix Consultoría