Conference Programme 2026
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Main topics
- Financial planning for your production strategy
- Innovations for sustainable production
- Technologies that optimize your production operations
- Cultivating your team to grow together
- New opportunities in challenging markets
Tuesday 24 March 2026
Topic of the day: Smart farming - grow with knowledge, not luck
Please be aware that the contents and speakers of the programme could change.
08:30 AM - 10:55 AM | Hydroponic Leafy Greens in Latin America: From Greenhouse Design to Market Success (session in English)
Topic: New opportunities in challenging markets
Sonny Moerenhout, Managing Partner, Cultivators
Ad Kranendonk, Head of Sales and Business Development, Flier System
11:00 AM - 11:30 AM | Opening Ceremony
11:45 AM - 12:45 PM | Financial resilience: How to plan input financing alongside your supplier
Topic: Financial planning for your production strategy
Ricardo Martínez, General Director, Asesores en Invernaderos
Alejandro Trueba, Founding Partner, HarvCrest Capital
Moderator: Jorge del Toro, General Director, Finka
12:45 PM - 13:30 PM | Production innovations focused on productivity and sustainability
Topic: Innovations for sustainable production
Moderator: Félix Tarrats, General Director, CEICKOR
13:30 PM - 15:00 PM | Networking lunch
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15:00 PM - 15:45 PM | Crop protection – Innovations in screens and covers
Topic: Technologies that optimize your production operations
Moderator: Alejandro Ávila, Professional Consultant, Agribusiness
15:45 PM - 16:00 PM | Networking break
16:00 PM - 16:45 PM | Talent can also be cultivated – How to attract and retain young people in the industry?
Topic: Cultivating your team to grow together
16:45 PM - 17:30 PM | Strategic Exporting: Steps to Successfully Access Global Markets
Topic: New opportunities in challenging markets
Wednesday 25 March 2026
Topic of the day: Sustainable production is not the future, it’s the present
Please be aware that the contents and speakers of the programme could change.
08:30 AM - 10:55 AM | Power Day - People First: Your people, your greatest asset.
How a corporate culture of strategy, planning and training generates efficiency, well-being and retention
Technology matters, but people are the true advantage.
Learn how strategic planning, training, and a strong culture can transform your workforce into your most powerful engine of efficiency, wellbeing, and retention.
Topic: Cultivating your team to grow together
Host: Oscar Woltman, Consultant, Phoenix Consultoría
Speakers:
- Jorge del Toro, General Director, Finka
- Erik Pekkeriet, Director of the Vision + Robotics program, Wageningen University & Research
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11:00 AM - 12:00 PM | Time to visit the exhibition
12:00 PM - 12:45 PM | International Keynote about digital transformation in production: where to start?
Topic: Technologies that optimise your production operations
Erik Pekkeriet, Director of the Vision + Robotics program, Wageningen University & Research
12:45 PM - 13:30 PM | Healthy greenhouses: Protocols that transform your production
Topic: Innovations for sustainable production
Rafael Pizarro, Director, Natura Quality Foods
13:30 PM - 15:00 PM | Networking lunch
15:00 PM - 15:45 PM | Pest and disease control: Innovations in IPM for protected horticulture
Topic: Technologies that optimise your production operations
Jesús Arévalo, Innovation and Development Director, Intagri
15:45 PM - 16:00 PM | Networking break
16:00 PM - 16:45 PM | Experience or inclusion: Building productive teams
Topic: New opportunities in challenging markets
16:45 PM - 17:30 PM | Exporting under U.S. pressure: How to respond to the 17% tomato Tariff?
Thursday 26 March 2026
Topic of the day: Facing challenges for the future
Please be aware that the contents and speakers of the programme could change.
12:00 PM - 12:45 PM | Building the future: Strategies for business continuity and evolution
Topic: Financial planning for your production strategy
Pharis Rico, Director, Plantanova
Moderator: Homero Ontiveros, Director, AgTech América
12:45 PM - 13:30 PM | Experience or Inclusion: Building Productive Teams
Topic: Cultivating your team to grow together
13:30 PM - 13:45 PM | Networking Break
13:45 PM - 15:00 PM | Sharing Knowledge: Unity and Cooperation for the Benefit of the Entire Industry (Roundtable Discussion)
Topic: New opportunities in challenging markets
Main topics
- Financial planning for your production strategy
- Innovations for sustainable production
- Technologies that optimize your production operations
- Cultivating your team to grow together
- New opportunities in challenging markets
Don't forget to register your ticket!
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