Hoogendoorn Growth Management
Worldwide innovator in horticultural automation
Hoogendoorn Growth Management is one of the world's leading innovators in horticultural automation with more than 50 years of experience. Hoogendoorn has developed many of the systems that are now considered industry standards, including IIVO and iSii. Hoogendoorn works with growers in every climate zone with the most diverse crops to create an efficient and sustainable future for horticulture.
STAND NUMBER:
01.421
EVENT:
GreenTech Amsterdam 2026
ADDRESS:
Westlandseweg 190 3131 HX Vlaardingen Netherlands
WEBSITE:
Products
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Intelligent Algorithms
IIVO's Intelligent Algorithms is powerful software. With only a few settings, you set the most optimal climate strategy to meet the requirements of your greenhouse, your crop, and your climate. The algorithms take these settings as a starting point to proactively control your climate on a micro-level while taking into consideration the forecasted weather conditions.Read moreIIVO
A next-level process computer
IIVO is the smartest greenhouse control system in the world. A modern and next-level process computer, allowing you to grow more, at higher quality while using minimal resources. The IIVO system is a combination of smart software and state-of-the-art hardware. Whether you have experience in growing crops or not, IIVO is very easy in use for all growers. IIVO connects seamlessly to all industry standard sensors and is compatible with smart-camera systems, irrigation units and robotics.Read moreWork-IT
Work-IT is the management information system for
Work-IT is a wireless, real-time registration system that combines information about crop yields, labor performance and pest and diseases. It combines costs with real-time information about e.g. staff performance, planning, payroll administration, quality and stock. This allows you to efficiently manage labor, production and crop health and it helps you to take cost-saving measures.Read moreThe First Sustainable Generation: A New Narrative for Horticulture
Today’s sustainability debate often focuses on scaling back technology and returning to nature. But what if innovation is the key to a better future?
The First Sustainable Generation is a new manifesto initiated by several individuals that repositions high-tech horticulture as a key solution to global sustainability. It tells a hopeful story where innovation and efficiency create space for nature, ensure food security, and improve lives. By producing more with less, growers become architects of a thriving planet and humanity. Join us—read, share, and support the manifesto. Together, we shape a sustainable future.Read moreLetsGrow.com Intelligent Assistance
LetsGrow.com Intelligent Assistance
End data fatigue with Intelligent Assistance. This proactive expert moves beyond dashboards, detecting hidden, multivariable patterns that humans miss. Grounded in Plant Empowerment, it identifies risks and suggests mitigation without manual thresholds. By linking every insight to its source, we eliminate 'black box' skepticism. Interact directly with alerts to use the AI as a professional sparring partner. It’s the next step: from mundane monitoring to actionable, verifiable strategy.Read more
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