GreenTech North America gains strong momentum

Amsterdam – 17 March 2026: Following the successful announcement of GreenTech North America, the event is gaining strong momentum, with 95% of its exhibition space already sold, keynote speaker Cole Mucci (KingsOne Farms) confirmed and the conference program currently in development. This first edition will take place on Wednesday 23 and Thursday 24 of September 2026 at the Pennsylvania Convention Center in Philadelphia. The premier trade show will focus on sustainable and high-tech horticulture solutions, bringing together major suppliers and growers.

Event overview

GreenTech North America will connect industry leaders, innovators, and growers to shape the future of sustainable horticulture in North America. With 90+ exhibitors and over 1,000 expected attendees, the event will serve as a central hub for knowledge and innovation. The core audience consists of growers and breeders, with a focus on vegetables, soft fruits, ornamentals, leafy greens and medicinal plants, complemented by suppliers, education and research institutes, dealers, investors, retail, government representatives and students.

Exhibitors

Interest from the industry has been significant. The exhibition floor is almost sold out, underlining the strong demand from technology providers and solution partners to connect directly with North American growers and decision makers.

Conference

GreenTech is pleased to announce that Cole Mucci, CEO & Founder of KingsOne Farms, will join the event as a keynote speaker. Commenting on his participation, Mucci says: “Knowledge sharing is critical as greenhouse agriculture continues to evolve. While new technologies and automation are shaping the future of our industry, it’s important we don’t overcomplicate things and continue focusing on the fundamentals of good growing.”

The conference program is currently under further development, with additional speakers and topics to be announced in the coming months. The knowledge committee consisting of Chieri Kubota (The Ohio State University), Tom Stenzel (CEA Alliance), Laura Bautista Jalon (Wageningen University & Research), Max van den Hemel (Delphy), Aad van den Berg (Delphy) and Mariska Dreschler (GreenTech), is in full swing. 

The committee is working closely with industry experts to deliver a high quality, practice oriented program reflecting the most pressing challenges and innovations in horticulture today. The conference is structured around four key content pillars: Water, crops, energy and people. It will feature sessions on topics such as water management and recirculation technologies, emerging vegetable varieties and alternative crops. Additional sessions will address innovations and government initiatives aimed at reducing energy consumption, as well as the industry’s response to labor shortages through automation and updates on the H-2A visa program.

Registration

Visitor registration will open at the end of March, with marketing activities now fully underway. More information is available via www.greentech.nl/northamerica.

About GreenTech North America

GreenTech North America is part of the GreenTech portfolio with the focus on the region of the USA and Canada. The goal is to meet the specific needs of growers, breeders and suppliers. GreenTech North America enables a greater exchange of knowledge, experiences, and success stories of the horticultural industry in this region. The show is organized by RAI Amsterdam and will take place Wednesday 23 and Thursday 24 September 2026 at the Pennsylvania Convention Center in Philadelphia. Please find more information at https://www.greentech.nl/north-america.