Hydroponics at GreenTech
English Amsterdam

Sneak peek programme GreenTech Live & Online

Monday, 6 September 2021

It is time to reconnect. The world of horticulture will gather at the RAI Amsterdam, 28-30 September. The common thread of the programme will be ‘Happy Food Healthy Flowers’ with more than 50 knowledge sessions at two stages, the Xpert Theatre and the Vision Stage including the AIPH Congress (30 September) and the Floriade Webinar (1 October).

The RAI as organiser is committed to deliver a successful and hospitable event with the acknowledgement that health and safety is of upmost importance. All the measures taken by the Dutch government are being followed.

Sneak peek Programme
A high-level knowledge programme has been developed which will be live at the show floor and broadcasted via the virtual platform.
On the Xpert Theatre topics about cultivation & crop optimization especially for growers and crop managers will be discussed.
The Vision Stage will be all about strategy, visionary thinking, cooperation and business models. This Stage is especially interesting for CEO’s, investors and business development managers.


  • Tuesday 28 September 10.00 – 11.00 hrs (Vision Stage): Opening & announcement winners Innovation Awards 2021 with the speakers Edith Schippers (DSM Nederland), Jaap Bond (Topsector Horticulture and Starting Materials), Mariska Dreschler (Director Horticulture), Liselotte de Vries (TU Delft, Chairmen of the Innovation Awards Jury).
  • Tuesday 28 September 11.00 – 12.00 hrs (Vision Stage): Solving global challenges together with speakers Annette Wijering (Netherlands Enterprise Agency), Jonathan Webb (AppHarvest), Sky Kurtz (Pure Harvest Smart Farms), Dirk Aleven (FoodVentures).
  • Tuesday 28 September 12.45 – 13.15 hrs (Vision Stage): Renewable energy transition with CEA with speakers Edwin Vanlaerhoven (Certhon), Georg Czerny (BayWa), Nico Domurath (Fraunhofer Institute).
  • Tuesday 28 September 15.00 – 15.30 hrs (Vision Stage): Uniting water, energy and food for a sustainable future.Speakers Annemieke Nijhof (Deltares and former captain of the Topsector Water), Manon Janssen (Ecorys and captain of the Topsector Energy), Meiny Prins (Priva and Founder of Sustainable Urban Delta) and Jonathan Webb (AppHarvest) will discuss this question.
  • Wednesday 29 September 14.15 – 14.45 hrs (Vision Stage): Co-creation leads to bigger steps in the field of automation and digitalization. You go faster alone, you get further together. This expression certainly applies to the horticultural sector. Joep van den Bosch (Ridder), Adi Nir (MetoMotion) and David Hunter (Optimal Labs) share their visions.
  • Wednesday 29 September 10.45 – 11.15 hrs (Vision Stage): Food safety and food security is a profitable business model.John Meijer (Bom Group), Lambert van Horen (Rabobank) and Pascal van Oers (VEK) will explain.
  • Thursday 30 September 10.00 – 16.00 hrs (Virtual platform only): Online Congress of AIPH (The International Association of Horticulture Producers), FSI (The Floriculture Sustainability Initiative), FCI (Flora Culture International) and GreenTech about ‘The path to sustainability in ornamental horticulture’. Speakers, from around the world, will evaluate what this industry is doing to become more sustainable. Following with keynote Dr. David Bek of Coventry University (UK).
  • Friday 1 October 10.00 – 11.30 hrs (Virtual platform only): Webinar Floriade Dialogue #18: ‘Ecological Horti Footprint: Horti Footprint & Residual Flows’. The Floriade Dialogue edition is about the environmental impacts of horticultural production and maximizing crop yield with minimal environmental impact and net zero discharge and waste.

Market leaders present
Many market leaders will be exhibiting at the show floor.

Free registration for GreenTech Live & Online until 21 September
Visitors can register free of charge on www.greentech.nl/live-and-online/. After 21 September online visitors pay the registration fee of €19.99 including VAT per person.

GreenTech Amsterdam
GreenTech Live & Online will be held from Tuesday 28 – Thursday 30 September 2021. GreenTech Amsterdam, in full physical format, from Tuesday 14 – 16 June 2022. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face. GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands. More information via the GreenTech website or follow GreenTech on Facebook, LinkedIn, Twitter, YouTube and Instagram.