Awards winners
Press release EN

Koppert and Blue Radix winners GreenTech Innovation & Concept Awards 2024

Murkje Koopmans
Tuesday, 11 June 2024

The winners of the GreenTech Awards were announced at the opening of GreenTech Amsterdam 2024. Koppert wins the Concept Award for product: Koppert’s Digital Assistant. And Blue Radix wins the Innovation Award for product: Integrated Autonomous Climate & Irrigation Control. GreenTech Amsterdam will be held till Thursday 13 June 2024 at RAI Amsterdam.


Egon Janssen (chairman jury) explains why:

“Artificial Intelligence and data science are developing really fast. The winners of the concept and innovation award show that this new technology can help to improve sustainability and reduce labour shortage. The jury was impressed by the scalability of the winning innovation and concept, which can result in a huge impact in the coming years”.

The GreenTech Concept Award goes to: Koppert - Koppert’s Digital Assistant

Product: Digital Assistant that offers personalized & context-rich IPM support by merging data from growers’ crop management systems & our unique IPM knowledge
Product description: The Digital Assistant embodies a revolutionary leap forward, surpassing superficial chat bot interaction. It provides personalized and context-rich support to growers and consultants for unique IPM challenges, by incorporating vital data from grower’s own crop management system (e.g. climate, pest prevalence, treatments) and our unique knowledge of IPM management and agricultural practices.
Egon Janssen is impressed by the approach of Koppert: “Knowledge of plagues and diseases is widely available in literature. The knowledge level of growers varies depending on experience. The initiative to use a ChatGPT like approach to assist growers can create a huge increase of the average knowledge level of growers”.

The GreenTech Innovation Award goes to: Blue Radix - Integrated Autonomous Climate & Irrigation Control

Product: Crop Controller integrates Autonomous Climate AND Irrigation Control. Managing this is 80% of climate computer work. We now realize this with AI.
Product description: Blue Radix enhances and integrates its proven Autonomous Climate Control with Autonomous Irrigation Control, leveraging advanced AI. Crop Controller ensures precise climate and irrigation execution, reducing climate computer work by 80%. It revolutionizes daily greenhouse management, delivering 5% profit increase & 7% yield improvement, 10% less water and fertilizer usage, and 15% energy savings.
Egon Janssen explains: “We have seen many innovations using AI and Data Science to optimize a single process in the greenhouse. Since there are many processes which influence each other the real challenge is to optimize the total operation. Blue Radix combines autonomous climate and water control which is an important step towards autonomous greenhouses”.

GreenTech is proud that these will be showcased at the show floor including the longlist of the 51 novelties of which 47 were submitted for the awards. You can find them here. And the 6 nominees on the website.


The jury of the GreenTech Innovation & Concept Awards 2024 consists of:

  • Chairman: Egon Janssen, TNO (Netherlands)
  • Silke Hemming, Wageningen University Research (Germany)
  • Perry van Adrichem, HortiTech B.V. (Netherlands)
  • Peter Zwinkels, Technokas (Netherlands)
  • Roel Vanderbruggen, Proefcentrum Hoogstraten (Belgium)
  • Bart van Meurs, Division Q (Netherlands)
  • Jolanda Heistek, Royal FloraHolland (Netherlands)
  • Tijl Hoefnagels, Rubio (Netherlands)

The jury’s advisory committee consists of:

  • Brian Sparks, Greenhouse Grower (USA)
  • Leonardo Capitanio, Vivai Capitanio (Italy)
  • Enrico Verhoef, Total Greenhouse Service (Mexico)
  • Heinrich Dressler, Haymarket (Germany)

More information at:

Registration policy Visitors

GreenTech is offering a 3-day entrance ticket for €120 excl. VAT per person. More information and registration at

GreenTech Amsterdam

GreenTech Amsterdam will be held from till Thursday 13 June 2024. The exhibition is a global meeting place for all horticultural technology professionals with a focus on the early stages of the horticultural chain and the current issues growers face. GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands.

More information can be found via the GreenTech website or follow GreenTech on Facebook, LinkedIn, X, and Instagram