English Amsterdam

GreenTech Live & Online exceeded expectations

Tuesday, 5 October 2021

Amsterdam, 4 October 2021 – GreenTech Live&Online, the first show since the pandemic, has closed with great success. 7,500 horticulture related professionals from 140 countries registered for the in person show and/or the virtual platform. This resulted in 4,200 visitors from 60 countries at the RAI Amsterdam. The 3 days (28 – 30 September) were all about reconnecting the industry, knowledge sharing and innovations.

The top 5 countries represented were Germany, Belgium, United States, France and the Netherlands. The international atmosphere was reflected by the attendance of visitors from 60 countries.

Mariska Dreschler – Director Horticulture - GreenTech: “I have never seen so many happy faces at a show floor because we could finally meet each other again in person. This special edition of GreenTech was a great success in terms of reconnecting, high quality of speakers, the presence of international market leaders and innovators but also the positive vibe at the show floor. The perfect step up towards GreenTech in 2022!”.

Positive feeling among visitors

A few quotes of visitors:
Philip van Antwerpen (Agro Care): ‘’I am very glad to be here. You really notice people are social animals and that it is much more fun to meet them in person. I see GreenTech as a great start to reconnect with the horticultural industry’’.
Chiara Tenconi (Planet Farms): ‘’It has been very impressive. People are very friendly, willing to interact, and to teach each other. Inspired to improve our business. I found a lot of interesting innovations for my business and I will be back for sure’’.
Anthony Temperante (Datamole): “Although I was unable to attend GreenTech Live&Online in person, the virtual platform was very efficient and useful. I heard great discussions about the need to become more data driven, automation and digitalization”.

Exhibitors say

The response from exhibitors was also very positive generally focusing on visitor quality and the excellent atmosphere:
John Meijer (Bom Group): “The show exceeded our expectations, in a time that we did not expect it yet”.
Mark van der Zande (Logitec Plus): “This GreenTech is a good step forward to the old normal”.
David Hume (IGS): “It has been hugely worth wile and essential to come to this trade show to reconnect to the Vertical Farming community and the Dutch horticultural sector”.

Knowledge sessions

All the knowledge sessions will still be available the coming two weeks in the virtual platform to re(watch). And as of Monday 18th October at the GreenTech website.

GreenTech 2022

GreenTech Amsterdam, in full physical format, will be from Tuesday 14 – Thursday 16 June 2022. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face.
GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands.

More information via the GreenTech website or follow GreenTech on Facebook, LinkedIn, Twitter, YouTube and Instagram.