GreenTech 2025 connects the horticulture world

Amsterdam, 17 June 2025  - GreenTech Amsterdam 2025 once again proves to be the leading platform for the global horticulture community. The event welcomed over 11,800 visitors and saw a notable shift in audience composition, with increased attendance from growers, breeders, investment companies, and retail professionals. All six theaters with topics like remarkable trends in AI & Robotics, crop intelligence, retail and health, with 80 sessions and 200 speakers, were packed throughout the event, reflecting the industry's eagerness to learn, get inspired, and actively engage with the knowledge programme. GreenTech took place from 10 to 12 June at RAI Amsterdam.

Mariska Dreschler, Director Horticulture - GreenTech Global: “This year’s edition of GreenTech Amsterdam truly showcased its international appeal, with visitors from 120 countries. The top five countries represented were the Netherlands, Germany, the United Kingdom, South Korea, and Canada. We had the honor of welcoming delegations from 42 nations such as Kingdom of Saudi Arabia, Mozambique, and Egypt, and hosting 550 exhibitors from 41 countries on the show floor. Additionally, we received 47 impressive entries for the Innovation & Concept Awards, highlighting the industry’s drive for progress and innovation. We also put significant effort into organizing several subevents such as the ‘Dutch Grower’s Day’ on Wednesday to attract more Dutch professionals and the Power Day about data and AI — a focus that clearly paid off, as reflected in the quotes below."

Positive reactions from visitors:

1. Koen Kreling ( Founder & Managing Director, Diamond Flowers): "GreenTech is a fantastic trade show that showcases innovations from around the world. You can see everything here — but it’s through real conversations that you discover what these innovations can truly mean for your crop or business."
2. Shinsuke Naito (Vice President, Oishii Farm Corporation): “There are many new technologies and many changes, I enjoyed seeing the new developments in the industry.”
3. Margriet Looije (CEO, Looye Kwekers): "At GreenTech Amsterdam, connection and innovation come together to drive change — empowering us to take bold steps forward in an industry that feeds the world."
4. Reinier Wolterbeek (Chief Product Officer, ONNA): “Very informative because of interesting speakers, latest gossips, and understanding advancements in tech.”

Exhibitors say: 

1. Philipp Braungardt (CEO, Step systems): “GreenTech Amsterdam is truly international — a great location in a city we love. Three days is just right, with a good mix of young companies and high-quality visitors. There’s always something new to discover."
2. Nico Luiten (Director, Luiten Greenhouses): “This is the best GreenTech in the past five years. The show is coming back to life. The evening opening on Wednesday was a great success, with meaningful conversations, a vibrant atmosphere, and strong business potential, especially in aftersales and personal connections."
3. Rafal Alfut (Portfolio Manager Vegetables, Syngenta): "GreenTech offers us a lot of highly interested International growers in an environment full of horticulture technologies"
4. Mattijs van Loon (Senior Sales, Bogaerts Greenhouse Logistics): “Day 1 was a qualitatively good day. Day 2 was fantastic, with exceptionally high-quality visitors. Just like the old days — amazing!"

GreenTech Amsterdam 2026

The next edition of GreenTech Amsterdam will take place on Tuesday 9, Wednesday 10 and Thursday 11 June 2026 at RAI Amsterdam. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face. GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands.

More information can be found via the GreenTech website or follow GreenTech on Facebook, LinkedIn, X, YouTube and Instagram.