GreenTech Americas 2026: Drives sustainable horticulture growth

Amsterdam, 15 January, 2026: GreenTech Americas is in full preparation for its 6th edition, set to take place from 24-26 March at the Querétaro Centro de Congresos in Mexico. This edition will be bigger than ever with an expected attendance of 5,800 horticulture professionals and 230 exhibitors. The event is unique because this is the only event specialized in the controlled environment production of high value crops in Latin America and once again attracts growers, suppliers, investors and other industry experts from across Americas. The 3-day program is all about exploring innovations, trends, and solutions that drive sustainable and efficient production.

Why attend

“With a sold-out show floor featuring 230 exhibitors, GreenTech Americas 2026 is set to be our most dynamic edition yet. This year, we are proud to introduce the “Innovation Award”, celebrating groundbreaking solutions that shape the future of horticulture. Experience cutting-edge technologies and best practices that accelerate sustainable food and flower production. At GreenTech Americas, business leads the transformation toward a resilient and efficient horticultural system. Join top growers, CEA consultants, investors, exporters, researchers, and industry leaders. We look forward to welcoming you and sharing our passion for advancing the sector together!” said Mariska Dreschler, Director Horticulture at GreenTech Global.

Leading platform for controlled environment agriculture 

GreenTech Americas 2026 stands as the leading platform for controlled-environment agriculture in Mexico and the Americas, offering an exhibition floor with cutting-edge technologies, a high-level conference program, and technical sessions at the GreenTech Stage. Now in its sixth edition, the event brings together growers, suppliers, researchers, and investors to exchange knowledge, explore innovations, and build strategic networks that drive sustainable growth and business opportunities across the region.

Protected agriculture in Mexico continues to grow

Visitors will discover advanced solutions for high-quality crop production, energy and water efficiency, and cost reduction. Protected agriculture in Mexico now spans over 51,850 hectares, producing 1.38 million tonnes of crops valued at USD 3.5 billion (Source: The Agricultural and Fisheries Information Service (SIAP) of the Secretariat of Agriculture and Rural Development (SADER), 2022). The northeast region alone grew to 6,114 hectares in 2023, adding more than 2,100 hectares year-on-year (SIAP). This sector drives rural prosperity and global trade. In 2024, Mexico exported fruits and vegetables worth USD 20.25 billion, including tomatoes, peppers, cucumbers, and lettuce, many grown under protected systems (SADER) which also reflects the sector’s rapid growth.

Event highlights:

• Opening ceremony and expo: On Tuesday, 24 March, the event starts with an opening ceremony followed by a networking break, setting the stage for three days of insights and exhibitions. New this year is the ceremony for the “Innovation Award GreenTech Americas 2026”, recognizing a technological solution that makes a difference in efficiency, productivity, and/or sustainability.
• Workshops and conferences: Attendees can look forward to a series of sessions and strategic conferences within the overall congress theme: “From the greenhouse to the global market: Innovation and talent facing North America's new trade challenges”. 
• Power Day: On Wednesday, 25 March, the "Power Day" will focus on the theme "People first: Your people, your greatest asset. How a corporate culture of strategy, planning and training generates efficiency, well-being and retention” with presentations and moderated discussions led by industry leaders.
• Networking opportunities: The event will provide opportunities to connect with thousands of horticulture professionals, discover new partners, and establish profitable business relationships.

Programme overview:

Tuesday 24 March:

• 8:30 AM – 10:55 AM: Workshop on “Hydroponic Leafy Greens in Latin America: From Greenhouse Design to Market Success”
• 11:00 AM - 11:30 AM: Opening ceremony
• 11:45 AM - 12:45 PM: “Financial resilience: How to plan input financing alongside your supplier”
• 3:00 PM - 3:45 PM: “Crop protection – Innovations in screens and covers”
• 4:45 PM - 5:30 PM: “Strategic Exporting: Steps to Successfully Access Global Markets”

Wednesday 25 March:

• 8:30 AM - 10:55 AM: Power Day: “People First: Your people, your greatest asset. How a corporate culture of strategy, planning and training generates efficiency, well-being and retention”
• 12:00 PM - 1:00 PM: “Digital Transformation in Production: Where to Start?” with keynote speaker Erik Pekkeriet (Wageningen University & Research) 
• 4:45 PM - 5:30 PM: “Exporting under U.S. pressure: How to respond to the 17% tomato Tariff?”]

Thursday 26 March:

• 12:00 PM – 12:45 PM: “Building the Future: Strategies for Business Continuity and Evolution”
• 12:45 PM – 1:30 PM: “Experience or Inclusion: Building Productive Teams”
• 1:45 PM – 3:00 PM: “Sharing Knowledge: Unity and Cooperation for the Benefit of the Entire Industry”

The event is supported by the Asociación Mexicana de Horticultura Protegida A.C. (AMHPAC); the Centro Universitario CEICKOR; the Embassy of the Kingdom of the Netherlands; Netherlands Business Support Office in Querétaro; AVAG; Aneberries, SMEAP among other prestigious organizations and institutions, which will provide a greater exchange of knowledge, experiences and success stories among industry suppliers from Mexico and other countries.

About GreenTech Americas

GreenTech Americas is part of the GreenTech portfolio and focuses on Mexico as well as the rest of the Americas. The goal is to meet the specific needs of growers, breeders and suppliers. GreenTech Americas enables a greater exchange of knowledge, experiences, and success stories of the horticultural industry in this region. The show is organized by RAI Amsterdam and Informa Markets. Please find more information at www.greentech.nl/americas.

About GreenTech Amsterdam

GreenTech Amsterdam will be held from Tuesday 9 – Thursday 11 June 2026. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face. 
GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands. More information via www.greentech.nl/amsterdam, or follow us on Facebook, LinkedIn, X, Instagram or YouTube.

About GreenTech North America

GreenTech North America is part of the GreenTech portfolio with the focus on the region of the USA and Canada. The goal is to meet the specific needs of growers, breeders and suppliers. GreenTech North America enables a greater exchange of knowledge, experiences, and success stories of the horticultural industry in this region. The show is organized by RAI Amsterdam and will take place Wednesday 23 and Thursday 24 September 2026 at the Pennsylvania Convention Center in Philadelphia. Please find more information at www.greentech.nl/north-america.