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GreenTech Americas Conference helps Latin American growers, breeders and suppliers to optimize their cultivation

Author: GreenTech
Thursday, 23 January 2020

Amsterdam, 22 January 2020 – During GreenTech Americas experts, innovators and visionaries will take stage with the aim to help regional growers, breeders and suppliers to optimize their cultivation. The conference will give a glimpse into developments and trends, and guidance on how to respond. The show and conference will be held from March 24 to 26, 2020, at the Congress Center, Querétaro Mexico.

Conference program: Automation, robotization and sustainable production

The conference program focuses on automation and robotization. Questions which will be answered are: “What kind of effect do these developments have on the horticultural industry?”, “How can Latin American growers benefit from this?” and “What does big data mean for the horticulture sector?”.

The importance of sustainable production and natural crop protection is also addressed. Various solutions to save energy, but also the use of water, nutrients and fertilization will be discussed. Solutions to help the grower optimize their crops but also guidance to get more revenue per square meter with fewer resources. “What are the optimal new and existing techniques for better production?”.

Speakers and quotes from experts

The program has been carefully compiled by experts from the horticulture industry in the Mexican market. For example: Aldo Mares, President at Asociación Nacional de Exportadores de Berries, Aneberries;Guillermo Jiménez Cárdenas, Presidente of AMHPAC; andMario Steta, General Director of Discroll’s.

A few quotes from speakers which emphasize the relevance of attending the conference:

“Next Generation Growing program is a change of mentality and strategy which helps to convert data and knowledge into more production. During GreenTech Americas we share our story about Next Generation Growing and the cooperation in the United Farms project”, tells Mauricio Revah, General Director at United Farms. “Floriculture and rose cultivation in Mexico is on a transition, migrating to a business line, according to the demands of new markets. Modern rose cultivation has many aspects like genetic improvement, phytosanitary attention, higher yields and trends in new shapes and colors. During GreenTech Americas you will see all these topics and future challenges”, explains Ing. Héctor Manuel Cotero, Mexico Manager at Dümmen Orange.

About GreenTech Americas

GreenTech Americas is a spin-off of GreenTech Amsterdam with the goal to meet the needs of regional growers, breeders and suppliers. GreenTech Americas will enable a greater exchange of knowledge, experiences, and success stories of the horticultural industry from Mexico and its region. The show is organized by RAI Amsterdam and Tarsus México. Please find more information at