Peter Maes, Koppert Biological Systems Corporate Marketing Director, his vision for 2021.
"We need to rethink our everyday business practices and production processes, and introduce creative and sustainable solutions ."
The global trend towards a more sustainable world demands new ways of growing food that is natural, safe and nutritious. Growers are in the frontline to meet the increasing demand for biological solutions for agriculture and horticulture and have to deal with growing pressure from retailers, consumers and legislators. This has never been more apparent than during the present pandemic.
By continuously innovating, sharing knowledge and experience in the field, and investing in R&D we can support growers to meet the new market demands. Our growing expertise means that we form an integral part of a global knowledge base that we share with growers, chain partners and governmental bodies. This has enabled Koppert to have a positive impact on sustainable agricultural and horticultural practices worldwide.
To be able to thrive in the new reality, we need to rethink our everyday business practices and production processes and introduce creative and sustainable solutions. Often these will involve adopting complete paradigm shifts on how to protect crops and stimulate growth. Setting out a clear and transparent roadmap AND being agile and open to change is key for success.
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