John van der Maarel shares his vision
Food for thoughtVision

John van der Maarel, Sales DIrector at Modiform, shares his vision on a sustainable future

'One of the central challenges for the global horticultural industry in the coming years is to maximize circular use of materials and resources?'

The horticultural industry will need to make concrete steps towards its own sustainable future. A lot is done by individual companies already, but there is still a lot to gain in cooperation throughout the supply chain. Working on the same ambition and concrete goals. ๐—ฆ๐—ฎ๐˜†๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐˜€๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ ๐—ถ๐˜€ ๐—ผ๐—ป๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ด, ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ถ๐˜ ๐—ถ๐˜€ ๐—ฎ๐—ป๐—ผ๐˜๐—ต๐—ฒ๐—ฟ. Stakeholders within our industry and consumers will become increasingly critical about our products and services. Working with independent certifying bodies, such as Cyclos for our pots and trays, is something we as an industry need to work on proactively.

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