The sun shines on first edition of GreenTech
- 25 June, 2014
GreenTech ended very sunny for a curious industry, awaiting the visitors of the first edition. GreenTech presented 298 exhibitors from 23 countries. Exhibitor feedback to date has been very positive. GreenTech was perceived as a bustling event with plenty of serious business. Vibrant networking, knowledge sessions and social events added an extra dimension to the show.
An international audience of 8,153 decision makers visited the show in three days last week. International visitor attendance was 41% versus 59% national. "The atmosphere has been great, with attendance level and quality reinforcing the fact that the concept of GreenTech stands firm," said Exhibition Manager Mariska Dreschler, "Especially the first two days the international audience was overwhelming, on Thursday most visitors where from the Netherlands."
Mr. Fabio Camisa of Da Ros from Italy called GreenTech "the most important international show for professionals nurseries". "GreenTech is certainly the place to be," said Mr. Mickael Lescoet of Spid, France, "We have established contact with so many visitors from all over the world, especially Asia and the Middle East."
Other exhibitors spoke highly of the combined dates with the Vegetable and Flower Trials, offering international visitors another reason to visit the Netherlands in June. They also mentioned the high decision making level underlined by the fact that every single visitor was an important business contact, where other shows attract also "sightseers".
"GreenTech has been put on the map with this edition and we have established a solid base to expand in 2016 with trade-only quality visitors offering global opportunities." according to Ids Boersma, Managing Director RAI Exhibitions, "Launching an international tradeshow happens very rarely in the world of exhibitions and that makes this first GreenTech even more special to Amsterdam RAI."
Future confidence runs high. Over 50 exhibitors pre-booked stand space for 2016 before GreenTech 2014 drew to a close. There could have been no greater vote of confidence for the first edition. The next GreenTech will take place 14-15-16 June 2016 in Amsterdam RAI, the Netherlands.
Innovation Award winners
An international jury awarded ID Kas® by Technokas as Overall Winner of the GreenTEch Innovation Award. ID Kas® was designated as the Overall Winner for an innovative greenhouse concept with great eye for detail and taking all aspects into consideration. It has been developed in close collaboration with the end-user and shows fantastic results: energy savings up to 60% and an increased productivity. This sustainable, energy-efficient greenhouse uses double panes of glass with an anti-reflective coating. Also, the concept consists of a completely new greenhouse construction, making all the elements of the ID Kas® fit perfectly. Futagrow by Metazet/FormFlex won an award as Category Winner.
GreenTech is the global meeting place for all professionals involved in horticulture technology in Amsterdam RAI. GreenTech focuses on the early stages of the horticulture chain and production issues relevant to growers.
Share your horticulture stories with us
Do you have an innovation, research results or other interesting topics you would like to share with the international horticulture industry? The GreenTech website and social media channels are a great platform to share your horticulture stories on!
Please contact our Brand Marketing Manager Murkje Koopmans.