GreenTech continues international growth

  • 13 June, 2019
  • GreenTech

The GreenTech trade show has closed after a successful fourth edition, that was attended by almost 20% more horticulture professionals than before. This indicates that the market appreciates being able to go annually. Almost 9 out of 10 visitors expect to visit the show next year. The 3 days were all about sharing knowledge, doing business and discussing trends with great interest displayed for the numerous innovations and new products on the show. GreenTech was held on 11, 12 and 13 June 2019 at RAI Amsterdam.



A total of 12,489 professionals from 114 countries attended the trade show. The top 5 countries represented were the United States, Germany, China, the United Kingdom and the Netherlands. Visitors recognised the show’s innovative character. Three quarters of whom were positive about the presence of the innovations and new products.



Mariska Dreschler, Director Horticulture GreenTech: “I am very pleased with the results of GreenTech 2019: there was a positive vibe, full aisles and a lot of attention for the knowledge session theatres. Lots of side events were organised and young talent was attracted to learn more about what the booming horticulture sector has to offer. Adding the new medicinal cannabis segment also proved to be a good step”.

Positive reactions from visitors

Visitors emphasised that the trade show inspired them. Some quotes: “World class exhibitors and speakers attract high-quality attendees from across the globe making cross-border collaboration easier and simpler”, “GreenTech exceeded my expectations. It was well organised, the topics were relevant and had a range of exhibitors and presenters that made it worth visiting”.

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Exhibitors say

The response from exhibitors was also very positive, generally focusing on visitor quality and the excellent atmosphere: Antoine Lepilleur (General Manager, Richel Group): “GreenTech is a non-formal meeting place to reset your perception of the market”, Jan-Willem Cirkel (Account Manager Horticultural projects, Rijk Zwaan): “1: Excellent networking, 2: Well organised, 3: High visitor quality” and Martin Helmich (Sales & Marketing Director, Hoogendoorn Growth Management & Nitea): “We were surprised by the excellent visitor quality and have already signed up for next year!”.

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Launch GreenTech Americas

GreenTech’s growth also continues internationally: GreenTech Americas 2020 in Mexico was launched on the 1st day of the show. This trade show will be organised because of the market potential for horticulture, massive increases in agricultural production and the number of hectares under protection. This will take place on 24-26 March 2020 in Querétaro. The organisers will be RAI Amsterdam in partnership with Tarsus. Tarsus is part of the global Tarsus Group plc, a leading organiser in Mexico.

GreenTech Amsterdam 2020

The next edition of GreenTech Amsterdam will take place on Monday 8, Tuesday 9 and Wednesday 10 June 2020 at RAI Amsterdam.
For more information see the website of GreenTech or follow GreenTech on FacebookLinkedInTwitterYouTube

Share your horticulture stories with us

Do you have an innovation, research results or other interesting topics you would like to share with the international horticulture industry? The GreenTech website and social media channels are a great platform to share your horticulture stories on!

Please contact our Brand Marketing Manager Murkje Koopmans.

+31 (0)6 264 34 601

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