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GreenTech Amsterdam will take place on 13, 14 and 15 June. Just like every year, the GreenTech Innovation & Concept Awards will be presented to the most promising products and concepts in the international greenhouse horticulture. Together with the new jury chairman Jolanda Heistek, we are looking ahead to the competition and asked the winners of 2022 what it brought them.

'Our success has skyrocketed after winning the award’

Liselotte de Vries (Chairman Innovation Awards Jury 2022, TU Delft AgTech Institute) explains: “...we received submissions with a wide variety, which is exciting to see after the past challenging years. Last year, the jury looked at biological-, production- and digitization technologies. A selection of these are nominated for the Innovation- and Concept award.”

GreenTech Innovation & Concept Awards

Mexico and the United States are important horticultural countries with enormous market potential. However, to meet the wishes and expectations of retailers and consumers, growers still need to take steps to further professionalize. Two growers from Mexico and one from the US talk about the developments that they believe will have the most impact in the coming years.

Increasing impact on the Latin and North American market

Horticultural products are increasingly grown specifically because of their ingredients or special characteristics. The beauty and health industry plays an important role in this. And by moving traditional outdoor products into the greenhouse, they not only guarantee a safe environment for the production, but also get a more sustainable product with a higher quality.

Growing for ingredients and product characteristics

Our global horticulture industry can produce happy food and healthy ornamental plants more economically and sustainably by getting to know the physiology of its crops. This was the take-home message given to visitors of GreenTech Amsterdam’s Crop Theatre on Tuesday, June 14, 2022, during a presentation aptly named “How to produce happy plants and healthy flowers.”

Let there be light: the right dose of sunshine yields happy food and healthy flowers

I can hear you ponder: “Healthy flowers, happy food, isn’t it the other way around?”  
Health and happiness often go hand in hand; true for most of us. Of course, we can be happy when not 100% healthy and, likewise, very unhappy when perfectly healthy. We can; because WE are human.

Healthy flowers, happy food; The green industry must get a lot greener

Karol Pawlak (president of Fleuroselect) shares his vision about the challenges in the ornamental plant industry and the developments in breeding.

‘Fully automated plant  nurseries in the future’

What does sustainability mean for the ornamental industry? How much will this theme grow in importance in the future? Henk van Tuijl (KUBO), Tim Briercliffe (AIPH) and Marcel Zandvliet, (Dutch Flower Group) share their vision.

The rising importance of sustainability in the ornamental industry

Technology will play a crucial role in international greenhouse horticulture in the coming years. But for those innovative tools to be successful, a different mindset is also needed of the people who create those innovations and the people who have to work with them. That was one of the important messages that emerged during GreenTech Live & Online.

We are all on the same journey in horticulture

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Flowers

A deep dive into the techniques used to optimise flower production in climate controlled greenhouses

'Our success has skyrocketed after winning the award’

GreenTech Innovation & Concept Awards

Increasing impact on the Latin and North American market

Growing for ingredients and product characteristics

Let there be light: the right dose of sunshine yields happy food and healthy flowers

Healthy flowers, happy food; The green industry must get a lot greener

‘Fully automated plant nurseries in the future’

The rising importance of sustainability in the ornamental industry

We are all on the same journey in horticulture

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Flowers

A deep dive into the techniques used to optimise flower production in climate controlled greenhouses