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CLASS:PUBLIC
DESCRIPTION:<p>This Rijk Zwaan session explores how new vegetable markets can be developed through co-creation across the value chain. Using Southeast Asia as a case, Rijk Zwaan presents three pathways: introducing new crops, developing differentiated segments, and upgrading existing categories. By aligning genetics, market intelligence and fit-for-purpose cultivation systems, growers and partners can de-risk innovation and create scalable, high-value market growth. Four expert will be on stage to demonstrate how connections are used to develop opportunities together.</p>
DTSTAMP;VALUE=DATE-TIME:20260821T131216
DTSTART;VALUE=DATE-TIME:20260609T134500
DTEND;VALUE=DATE-TIME:20260609T143000
LOCATION:1. Vision Stage
SUMMARY;LANGUAGE=en_us:Shaping New Vegetable Markets: From genetics to market value through co-creation in Emerging Markets
TRANSP:TRANSPARENT
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